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Retail Strategy Analyst, Diageo Beer Company

Company: Diageo
Location: Stamford
Posted on: November 23, 2022

Job Description:

Job Description :Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand. With revenues in excess of -11.8 billion, it is a constituent of the FTSE 100.Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio includes Crown Royal, C--roc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo's, Tanqueray, Baileys and Guinness!Diageo's strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the forward-thinking and adaptable business model allows Diageo to gather consumer trends early and remain agile in delivering balanced performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 27,775 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.Position Duties: -The Retail Strategy Analyst will lead efforts supporting the Diageo Beer Company by using data and shopper insights to drive category growth and providing analytic support on a wide variety of initiatives.Key Responsibilities:

  • Understands and applies customer, consumer, and industry insights using scan, panel, Spectra and other market research data (shopper research, virtual reality studies) to deliver category growth.
  • Understands key objectives for Beer retailers and can present information in a clear, concise way.
  • Provides validation analyses of competitive space allocation and shelving; recommends defensive strategies where needed. - Can objectively assess category sets and build ideal shelf standards for the DBC. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  • Can build and implement shopper studies that uncover opportunities for key retailers using both survey-based and virtual reality platforms.Position Qualifications:
    • 4-year college degree.
    • 2+ years Category Management or proven experience
    • Shown knowledge/understanding of data platforms: Nielsen Connect, Numerator, and Spectra.
    • Intermediate/Advanced Space Planning, Excel, and PowerPoint skills preferred.
    • Must demonstrate strong analytical skills and enjoy data analysis. -
    • Ability to independently conduct in-depth data analysis AND use the data to develop strong category growth -stories.
    • Strong oral, written communication and presentation skills.
    • Detail oriented with strong interpersonal skills and ability to successfully multi-task.
    • Good interpersonal and time management skills. -
    • Must enjoy working in a multifaceted, fast-paced environment. - Worker Type :RegularPrimary Location:StamfordAdditional Locations :3WTCJob Posting Start Date : 2022-11-17-08:00

Keywords: Diageo, Stamford , Retail Strategy Analyst, Diageo Beer Company, Professions , Stamford, Connecticut

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