Senior Marketing Analyst - Spectrum Enterprise

Company: SPECTRUM
Location: Stamford
Posted on: June 25, 2022

Job Description:

At a glance:

• Are you an experienced marketing analyst enthusiastic about defining the current and future marketing promotions for a large organization?
• Can you work cross-functionally and provide analytical insights to increase penetration in a growth oriented marketing and sales organization?
• Do you desire a competitive salary with lucrative benefits and a focus on professional development?Our company:
  
  At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
  
  Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
  
  Highlights:
  
  As the Senior Marketing Analyst, you are passionate about maximizing competitive performance and market share. You propel business by providing actionable insights through intelligence gathering, verification of product and sales data and original market-level investigations. You excel at analyzing and interpreting this data and developing reports for all levels of senior leadership. You accelerate marketing campaign performance through cross-functional collaboration with Marketing Operations, Sales and Sales Operations while providing program and campaign optimization insights.
  
  You provide recommendations for new initiatives and programs by leading and analyzing campaign results, performance metrics and sales reporting while creating dashboards and market level overviews. You identify gaps and opportunities mined from research, segmentation and other client needs. You support the development of new marketing and business strategies through the analyses of sales performance and market and competitive factors. You develop, launch and drive integrated marketing programs using intent data and website analytics. You have a strong influential enterprise-wide presence and provide guidance to multiple teams within an office environment. You report directly to the Senior Manager of Midmarket Marketing for goals, guidance and assistance.
  
  Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.What you will do:
    • Encourage company-wide excellence through active and consistent support for all efforts to simplify and enhance the client experience while meeting financial and company goals.
    • Drive successful sales through the identification of trends and the presentation of fact-based, data-driven reports and actionable insights to sales and company leadership.
    • Plan for future promotions using sales trends to formulate predictions.
    • Improve product offers and promotions by assisting in the definition of offer reporting requirements and necessary data to meet performance tracking needs.
    • Increase sales by using data to develop promotional requirements, such as eligibility, targeted sales channels and verticals, attachment rate tactics and PSUs.
    • Identify market opportunities through the analysis and reporting on competitor's impact on business and evaluating key business performance indicators and business initiatives.
    • Recommend improvements for PSU growth, migration trends and churn trends through monthly client monitoring and providing a competition impact analysis.
    • Ensure successful new offer launches by creating support materials and maintaining the Salesforce communications on current promotions to sales via Sales Wire and Sharepoint.
    • Maintain active and accurate enterprise offers, including billing and code creation components through collaboration with cross-functional teams and outside vendors.
    • Support offers post-launch by assisting with communications and answering field questions and emails.
    • Enhance internal communications by assisting the custom solutions team with the creation of internal publications and rate cards and submitting requests for Salesforce and billing.
    • Ensure timely and accurate process payment distributions to clients by working with vendors to maintain the process.
    • Bolster team success by contributing to the analysis and evaluation of offer performance, identifying the needs of the team and building and managing strong internal relationships.
    • Supervise projects with duties that include budget and monthly forecasting, invoice processing and assistance with rate cards.Required keys for success:
      • Five years of product or marketing work experience.
      • Proficient in data analytics with the ability to analyze and interpret detailed information and taking data sets to tell a story through key highlights, graphs and charts.
      • Solid business acumen with the ability to maintain a big-picture view when working with daily detailed data.
      • Deadline-driven with proven organizational and prioritization skills.
      • Adept at multi-tasking in a fast-paced, competitive high-pressure environment.
      • Highly motivated, analytical and detail oriented with the ability to analyze sales trends, industry competition and performance of key initiatives.
      • Experience with Salesforce and Microsoft Word, Excel, PowerPoint and Outlook.
      • Effective written and spoken English communication skills with all levels of an organization.How you will stand out from the crowd:
        • Two years of experience with reporting and analysis in a business-to-business (B2B) environment.
        • Experience with marketing program development, reporting and optimization that can help move marketing programs forward.
        • History of leading the analysis of campaign results, performance metrics and sales reporting and creating dashboards and market level overviews to develop recommendations for new initiatives and programs.
        • Knowledge of telecommunication industry.Your education:
          • Bachelor's degree in marketing, data analytics, business or a related field, or an equivalent combination of education, training and experience (required).MGN325 297268-2 297268BR

Keywords: SPECTRUM, Stamford , Senior Marketing Analyst - Spectrum Enterprise, Professions , Stamford, Connecticut