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Business analyst

Company: Disney Media & Entertainment Distribution
Location: Bayville
Posted on: November 19, 2021

Job Description:

Job Summary:Supporting the Disney Advertising Sales organization within our Disney Media & Entertainment Distribution segment, the Audience Modeling and Data Science team are subject matter experts in each of the following areas: * Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things * Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties * Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models Were looking for an intellectually curious, business-savvy, analytical powerhouse to join The Walt Disney Companys Disney Media & Entertainment Distribution segment as a Business Analyst. In this role, you will be responsible for supporting the Audience Modeling and Data Science teams incoming data driven requests from various Disney Advertising Sales teams. You will have a base understanding of the media landscape with an understanding of how data can drive better results through improved ad targeting. This position functions both as a consultant and as a high-level data analyst. Responsibilities: * Responsible for tracking incoming data driven requests for analysis of inbound request workflow * Field data driven sales requests for our agency and client partners * Partners across the Audience Modeling and Data Science team to define business needs and requirements * Helps develop case studies from prior campaigns to share with internal partners and inform future campaigns * Schedule and participate in brainstorms for cross-platform creative solutions * Assist in Troubleshooting issues with a deep understanding of technology platforms: BlueKai, LiveRamp, Clypd, GAM, Tableau * Strong Knowledge of data analysis, manipulation, reporting and formatting * Experience in a consulting environment or client facing environment * Provides support and point of contact for department clients requesting routine information, data summaries and or reports * Be part of a great team, but capable of operating independently - managing relationships, deliverables and expectations with your business partners * Assist with delivery of communication in process and capabilities internally * Focus on continuous process improvement through automation and increased efficiency with * Performs various ad-hoc analysis to drive business decisions across all functional business groups Basic Qualifications: * 2+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech * Excel at juggling multiple requests, staying organized and prioritizing deadlines * Ability to confidently translate quantitative analyses into compelling and actionable recommendations * Strong experience working with Excel and Powerpoint / Keynote * Experience using data visualization reporting tools (e.g., Tableau) * Great communication and teamwork skills * Passionate about technology and relish the opportunity to learn and apply new technical concepts to your work Required EducationB.A./B.S. in a quantitative field of study preferred Additional Information:DISNEYADSALES

Keywords: Disney Media & Entertainment Distribution, Stamford , Business analyst, Professions , Bayville, Connecticut

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