Senior Product Marketing Manager

Company: Smartly
Location: New York City
Posted on: April 1, 2026

Job Description:

Are you excited about how AI, automation, and new platforms are reshaping modern advertising? Join Smartly to help bring our product innovations to market and drive customer understanding and adoption across our growing platform. As Smartly expands its AI Orchestration capabilities across Creative, Media, and Intelligence, and deepens platform integrations across social, CTV, and the open web, we’re looking for a Senior Product Marketing Manager to lead go-to-market execution across key product initiatives. You’ll partner closely with Product, GTM, and Customer teams to shape messaging, enablement, and launches that drive measurable impact. This role is ideal for a strong owner and executor who enjoys working deeply with Product, navigating ambiguity, and driving high-quality launches in a fast-moving, evolving environment. In this role, you will: Own end-to-end go-to-market execution Lead launches for new platform integrations, Media capabilities, and cross-suite initiatives, partnering closely with Product, Design, and GTM teams Act as the primary PMM partner for Product Participate in product discovery, roadmap planning, and positioning discussions to ensure strong market fit and commercial clarity from early stages through launch Drive measurable adoption and monetization impact Partner with Commercial and Product to define adoption and revenue goals for launches, track post-launch performance signals, and drive follow-through to accelerate impact Translate product innovation into clear market value Develop compelling positioning and messaging that connects Smartly’s Media capabilities with Creative and automation workflows, reinforcing our differentiated AI Orchestration vision. Own product messaging and roadmap communication Raise the bar on clarity and quality of product storytelling across roadmap presentations, launch materials, and customer communications, ensuring sophisticated innovation is articulated with precision and commercial relevance. Lead launch readiness and enablement Deliver high-quality customer-facing and sales enablement materials, including one-pagers, decks, solution overviews, FAQs, release communications, and internal training assets. Close the field-to-product feedback loop Partner with Sales, Partnerships, Customer Success, and Product to translate field insights into competitive positioning, improved enablement, and actionable roadmap feedback. Contribute to commercialization strategy Support packaging, positioning, and activation strategy for new platform capabilities to ensure strong market adoption in competitive and evolving ecosystems. What we’re looking for: 6–10 years of experience, including 5 years in Product Marketing within B2B SaaS, AdTech, or MarTech. Strong product fluency and ability to master sophisticated advertising workflows and platform ecosystems. Experience leading large-scale, cross-functional launches with measurable adoption or revenue impact. Comfort working closely with Product teams in discovery and roadmap conversations. Strong commercial mindset with the ability to connect product capabilities to customer value and monetization. Clear, concise communicator with strong attention to detail and execution excellence. High ownership and ability to independently drive multiple initiatives in a fast-moving environment. What We Offer You Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days Generous healthcare packages & mental health benefits 401K plus matching & equity grants for all new Smartlies Wellness benefit & learning reimbursement opportunities Volunteer time off days & company donation matching opportunities And so much more… Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook ! The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary Range (USD): $140,000 – $165,000 About Smartly Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700 brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750 Smartlies from 60 nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more. The processing of your information is described in our Candidate Privacy Notice .

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