DTC Lead
Company: Deutsch Family Wine & Spirits
Location: Stamford
Posted on: November 20, 2023
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Job Description:
Job DetailsJob Location 201 TRESSER BLVD SUITE 500 - STAMFORD,
CT - Description Description
CHEERS! Founded in 1981, Deutsch Family Wine & Spirits markets
quality wines produced by prestigious families from major wine
regions of the world. With headquarters in Stamford, CT, DFWS is
the 4th largest wine company with one of the fastest-growing
spirits portfolios in the U.S. With our family values and unique
culture, DFWS was recognized as one of the Top Workplaces in the
U.S. in 2022 and 2023.
Deutsch Family Wine & Spirits currently seeks a Direct-to-Consumer
Lead - Josh Cellars, The Calling, and Force and Grace - who
possesses the below skills.
Role Overview
This exciting opportunity is a new role within Deutsch Family Wine
& Spirits focused on transforming our Direct To Consumer platforms
for fine wine brands The Calling and Force & Grace, making them
significant elements of the marketing mix and making DTC a strong
revenue generating activity for the fine wine arm of the Deutsch
portfolio.
This role will also be charged with continuing to build the
fast-growing revenue of our DTC channel for Josh Cellars - the
industry's leading premium wine brand - while also turning DTC into
a recruitment and loyalty building engine for Josh Cellars that
enables the company to build its capability in first party data
acquisition and management across the full marketing mix, in areas
such as media planning and content marketing.
Reporting into the Senior Director of Josh Cellars Trademark and
Portfolio Digital, this role will require both strong luxury brand
building capability as well as a strong performance marketing
orientation, as the individual will be the thought leader in
building elevated, personalized communications for affluent, highly
wine educated individuals, as well as helping DFWS to establishing
modern marketing principles in the application of data to enhance
communication targeting and messaging. The role will have one
direct report.
Responsibilities
Customer Lifecycle Management
Analytics, Reporting, Test & Learn
Vendor Management and Development
Qualifications Qualifications
We Value Diversity
DFWS is committed to inclusion and diversity. We cultivate a work
environment that celebrates diversity because differences continue
to make the company culture stronger, enhance our connection with
the communities we serve and strengthen our competitive advantage.
Building an inclusive culture continues to be at the core of all we
do.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded
in 1981 by Chairman Bill Deutsch to market quality wines produced
by prestigious families from major wine regions of the world. In
2009, it announced the expansion of the award-winning company to
include a Spirits Portfolio. Today the company is renowned for its
brand-building prowess and its ability to meet the needs of the
modern consumer. Bill's son Peter Deutsch is CEO; thus two
generations of the Deutsch family work side by side in their
continuous quest to build strong brands and relationships
throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow
tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard
Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer
Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de
Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini,
Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale
Meao; Argentina: Clos de los Siete; and award-winning spirits:
Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray
Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.
Learn more about Deutsch Family Wine & Spirits at
www.deutschfamily.com.
Deutsch Family Wine and Spirits is an Equal Opportunity
Employer
Keywords: Deutsch Family Wine & Spirits, Stamford , DTC Lead, Other , Stamford, Connecticut
Click
here to apply!
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