Senior Engagement Strategist
Company: J. Walter Thompson
Location: Stamford
Posted on: August 3, 2022
|
|
Job Description:
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious
brands. Part creative agency, part consultancy and part technology
company, our experts provide end-to-end capabilities at a global
scale to deliver inspiration across the entire brand and customer
experience.
We are 20,000 strong in 90 markets around the world;our people
bring together creative storytelling, diverse perspectives,
inclusive thinking, and highly specialized vertical capabilities to
drive growth for our clients. We offer deep expertise across the
entire customer journey, including communications, commerce,
consultancy, CRM, CX, data, production, and technology.
International Meetings and Science (IMsci), a division of Wunderman
Thompson Health, works with companies to build world-class
healthcare and pharmaceutical brands among medical professionals
and consumers, with a transmedia storytelling approach that covers
medical education strategies.
Who we are looking for:
International Meetings and Science (IMsci), a division of Wunderman
Thompson Health, is seeking a Senior Engagement Strategist (SES) in
our Stamford, Connecticut office. The SES spearheads engagement
strategy development for marketing initiatives across all
digital/data/technology-driven programs designed to meet specific
business objectives for a range of clients. The SES is highly
versed in digital and integrated multi-channel marketing plan
development. The SES demonstrates keen understanding of how to
build strategies and plans to communicate with key customers and
shows leadership skills to drive business forward.
What you'll do:
Strategic Thinking - Develop highly impactful engagement strategies
and programs based on insights garnered from research to deliver on
brand objectives. Serve as primary digital strategy lead for client
and internal projects at the agency, interacting directly with
clients to identify opportunities to expand client relationships.
Develop recommendations based on insights gathered from review of
web/campaign metrics to enhance ongoing programs or assets and
improve performance. Participate in annual tactical planning to
ensure the latest digital ideas are presented to existing clients
and that digital resources are planned appropriately to deliver on
ideas.
Collaboration - Integrate closely with Account and medical
leadership to develop engagement strategies and programs. Ensure
programs are executed aligning to the strategy and at a high
standard. Work with user experience teams to build insight-driven
customer journeys and associated program documentation such as
business requirements documents (BRD). Liaise with partner agency
or media agency digital leads for successful execution of
programs.
Team Building - Drive best practices implementation and uptake for
digital process at the agency to further digital excellence across
all channels
Agency Growth - Play a key role in new business opportunities,
leading input for RFPs (generating digital & data insights, and
digital ideas & tactics) and attend pitches to represent Digital on
behalf of the agency. Represent the agency in digital forums, at
conferences, and via thought leadership pieces, as required.
Who you are:
A builder - Entrepreneurial attitude coupled with strong business
acumen. Ability and appetite to bring people together. Innate
ability to marshal people and create gravity around ideas.
Open and collaborative - Our team is close-knit and supportive and
we're working with a lot of unknowns - you must champion team
environments that are comfortable and encouraging.
Optimistic and resilient - Dig in and figure out how to work around
problems. Exemplify a "Yes and why not?" posture. Take care of self
and team. Maintain balance needed to maintain stamina and
positivity.
Ego-less - We all wear the hats that need wearing. It's a mentality
that makes the team successful.
What You'll Need:
Experience in search engine marketing, social networking,
interactive marketing, and web/campaign analytics ideally in the
healthcare HCP marketing arena
Familiar with social media sites and how to use them to drive brand
awareness, engagement, and traffic to a website/landing
pages/social media pages and a strong understanding of social media
in relation to broader media mix; understanding of the interplay
between online/social media and traditional media
Strong knowledge of user-generated content, web video, and viral
marketing on the web
An understanding of web/campaign analytics, including usage of
various analytics tools and software programs
An understanding of interactive marketing technologies, including
HTML5
Experience conducting and analyzing digital and web research
Solid proficiency working with research and data-intensive
initiatives, including development and use of spreadsheets
Ability to present thoughts both verbally and visually through the
use of PowerPoint and Word
Strong interpersonal skills
Ability to define objectives and work with a team to develop a
cohesive strategy that drives campaign and business results
Able to work on multiple strategic assignments at once
Passionate and focused on digital marketing and engagement concepts
and methodologies and able to speak with credibility and conviction
as to how to apply any in particular to a client's business.
Possesses exceptional written and verbal communication skills
Ability to work well under pressure and deadlines
Wunderman Thompson is an equal opportunity employer and considers
applicants for all positions without regard to race, color,
religion or belief, sex, age, national origin, citizenship status,
marital status, military/veteran status, genetic information,
sexual orientation, gender identity, physical or mental disability,
or other protected group status. We believe in creating a dynamic
work environment that values diversity and inclusion and strives to
recruit a diverse slate of candidates to help us achieve that
goal.
At Wunderman Thompson, we are committed to actively building a
diverse, equitable and inclusive workplace where everyone feels
welcomed, valued and heard, and is treated with dignity and
respect. As leaders and creative partners across industries, it is
our responsibility to cultivate an environment reflective of our
greatest asset; our people. We believe that this commitment
inspires growth and delivers equitable outcomes for everyone as
well as the clients and communities we serve.
Wunderman Thompson isa WPPagency. For more information, please
visit our website and follow Wunderman Thompson on our social
channels via Twitter,Facebook,LinkedIn,andInstagram.
We rely on legitimate interest as a legal basis for processing
personal information under the GDPR for purposes of recruitment and
applications for employment.
Keywords: J. Walter Thompson, Stamford , Senior Engagement Strategist, Other , Stamford, Connecticut
Click
here to apply!
|