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Manager, Search Engine Marketing

Company: Charter Spectrum
Location: Stamford
Posted on: June 12, 2021

Job Description:

JOB SUMMARY

The Spectrum Manager, Search Engine Marketing (SEM) manages paid search engine marketing campaigns from inception through post-campaign analysis.

It is expected that you will be a fast-paced, self-motivated person who is detail oriented and able to keep multiple initiatives moving simultaneously.

The job requires tactical marketing skills to drive sales, online and offline, and to grow revenue for high-speed Internet, Video and Mobile products. Responsible for executing Charter acquisition strategy, and promotion of marketing successes throughout the organization.

MAJOR DUTIES AND RESPONSIBILITIES

Analyzes individual campaign performance to derive actionable insights to improve performance on conversion rates - then own the execution of these new ideas, start to finish, with feedback from agency/peers/manager/executives

Manages outside agencies to drive sales through development of bid strategies and optimizations

Coordinates daily reports using batch feeds, and manually pulled reports

Executes day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked

Builds relationships with our key publishers and marketing technology partners

Produces post-campaign reports and analysis, including recommendations for improvement and expansion. Be able to present results at cross-functional meetings.

Tracks and manages monthly sales performance

Upholds the brand, product, and legal guidelines across ad copy, landing pages, buyflows, and call centers

Coordinates the creation of new landing pages

Optimizes current landing pages, to increase conversion

REQUIRED

Skills/Abilities and Knowledge:

  • 5+ years of experience managing search engine marketing programs with a proven track record of driving sales:
  • Setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
  • Keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • Ad trafficking, ad operations, and pixel management

  • Experienced in using paid search marketing tools and platforms (e.g. Google Ads, Search Ads 360, Microsoft Ads, Apple Ads)
  • In-depth understanding of search marketing metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR and Quality Score)
  • Ability to interpret data and make recommendations based off of performance
  • Ability to present insights to management via strong verbal and written communication
  • Ability to collaborate with peers, vendors, and external agencies
  • Knowledgeable about current marketing trends, advertising tactics, and CPA business models
  • Prior experience working with a budget and managing expenditures
  • Ability to make decisions and solve problems while working under pressure
  • Attention to detail with the ability to think strategically
  • Ability to maintain confidentiality

PREFERRED

  • Experience with B2B marketing
  • Experience with Adobe Analytics and Adobe Audience Manager
  • Familiarity with HTML and CSS
  • Familiarity with cable and telecommunications industries

Education

Bachelor's Degree in Business, Marketing or related discipline and/or an equivalent experience is required.

Related Work Experience

5 Years: Managing Search Engine Marketing Programs

5 Years: Managing PPC programs

5 Years: Marketing experience

WORKING CONDITIONS

Office environment

Travel as required

The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to "virtually" meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

Apply Now

Keywords: Charter Spectrum, Stamford , Manager, Search Engine Marketing, Other , Stamford, Connecticut

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