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AVP - Market Expansion & Transformation

Company: USALLIANCE Financial
Location: Rye
Posted on: February 25, 2021

Job Description:

The AVP of Market Expansion & Transformation will lead the national market expansion program and the evolution of our existing traditional retail branches to Engagement Centers, where our members go to meet with trusted financial advisors. In this role, being a brand ambassador, you must have a passion for the cooperative efforts of the credit union industry. You must also be dedicated to premier member service, leveraging technology, and working in an agile, creative problem solutions provider role. Above all, you must be a "dot connector" across many internal and external stakeholders, energized by team building for collaborative problem solving.* Lead the National Market Expansion initiative and develops/reviews new market plans through a transformative lens; exhibits an entrepreneurial mind-set.* Define market area focus for each of the open locations, minimize attrition in closing locations. * Develops and proactively engage the community relationships across current and new markets and execute engaging events.* Advocate internally and externally for the transformation of our locations from transactional to (Niche) Engagement Service Centers. * Manage and coach branch leadership teams to engage members and partners.* Recruit, retain, and develop excellent talent to be member focused.* Communicate needs and priorities to internal and external partners; work with the relevant stakeholders to identify requirements, risks, and success criteria; clearly convey program and project goals, performance, and success metrics across multiple audiences and goals.* Work with product SMEs, Marketing, and departments leaders to support of digital and community engagement, such as interactive self-service product demos, financial education, and member/partner credit union relationship value propositions.* Work collaboratively with community leaders and CU management to strategically identify community development opportunities and create new and targeted products and services to leverage and support these opportunities.* This position can be in MA, NY, or CT and requires travel.Requirements* Creative and innovative thinker with a focus on constant improvement; turning member insights into action* Servant leader with a proven track record of coaching and developing high performing teams* Is proactive; takes initiative to identify solutions, has entrepreneurial business spirit and executes with a sense of urgency* Identify needs of market segment to tailor proactive member and partner education, products, and services.* Effectively prioritizes, multi-tasks, and plans and executes growth strategy.* Ability to translate knowledge of financial markets and economic trends for execution of growth strategy.* Knowledge of branch management or other related management experience preferred.* Creates a climate in which people want to do their best; motivates and empowers others by inviting input from each person and sharing ownership and visibility.* Ability to effectively lead managers remotely* BA/BS degree preferredBenefits* Medical & Dental Insurance* Employer Paid Vision & Life Insurance* 401(k) Savings Plan with Full Employer Match Up to 6%* Generous Paid Time Off* Flexible Spending Accounts for Health & Dependent Care Expenses* Collaborative & Dynamic Co-workersUSALLIANCE Federal Credit Union, as an Equal Opportunity Employer, values and supports the diverse cultures, perspectives, skills and experiences within our workforce.

Keywords: USALLIANCE Financial, Stamford , AVP - Market Expansion & Transformation, Other , Rye, Connecticut

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