AVP - Market Expansion & Transformation
Company: USALLIANCE Financial
Location: Rye
Posted on: February 25, 2021
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Job Description:
The AVP of Market Expansion & Transformation will lead the
national market expansion program and the evolution of our existing
traditional retail branches to Engagement Centers, where our
members go to meet with trusted financial advisors. In this role,
being a brand ambassador, you must have a passion for the
cooperative efforts of the credit union industry. You must also be
dedicated to premier member service, leveraging technology, and
working in an agile, creative problem solutions provider role.
Above all, you must be a "dot connector" across many internal and
external stakeholders, energized by team building for collaborative
problem solving.* Lead the National Market Expansion initiative and
develops/reviews new market plans through a transformative lens;
exhibits an entrepreneurial mind-set.* Define market area focus for
each of the open locations, minimize attrition in closing
locations. * Develops and proactively engage the community
relationships across current and new markets and execute engaging
events.* Advocate internally and externally for the transformation
of our locations from transactional to (Niche) Engagement Service
Centers. * Manage and coach branch leadership teams to engage
members and partners.* Recruit, retain, and develop excellent
talent to be member focused.* Communicate needs and priorities to
internal and external partners; work with the relevant stakeholders
to identify requirements, risks, and success criteria; clearly
convey program and project goals, performance, and success metrics
across multiple audiences and goals.* Work with product SMEs,
Marketing, and departments leaders to support of digital and
community engagement, such as interactive self-service product
demos, financial education, and member/partner credit union
relationship value propositions.* Work collaboratively with
community leaders and CU management to strategically identify
community development opportunities and create new and targeted
products and services to leverage and support these opportunities.*
This position can be in MA, NY, or CT and requires
travel.Requirements* Creative and innovative thinker with a focus
on constant improvement; turning member insights into action*
Servant leader with a proven track record of coaching and
developing high performing teams* Is proactive; takes initiative to
identify solutions, has entrepreneurial business spirit and
executes with a sense of urgency* Identify needs of market segment
to tailor proactive member and partner education, products, and
services.* Effectively prioritizes, multi-tasks, and plans and
executes growth strategy.* Ability to translate knowledge of
financial markets and economic trends for execution of growth
strategy.* Knowledge of branch management or other related
management experience preferred.* Creates a climate in which people
want to do their best; motivates and empowers others by inviting
input from each person and sharing ownership and visibility.*
Ability to effectively lead managers remotely* BA/BS degree
preferredBenefits* Medical & Dental Insurance* Employer Paid Vision
& Life Insurance* 401(k) Savings Plan with Full Employer Match Up
to 6%* Generous Paid Time Off* Flexible Spending Accounts for
Health & Dependent Care Expenses* Collaborative & Dynamic
Co-workersUSALLIANCE Federal Credit Union, as an Equal Opportunity
Employer, values and supports the diverse cultures, perspectives,
skills and experiences within our workforce.
Keywords: USALLIANCE Financial, Stamford , AVP - Market Expansion & Transformation, Other , Rye, Connecticut
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