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Sr Mgr, Performance Analytics

Company: SPECTRUM
Location: Stamford
Posted on: October 16, 2020

Job Description:

Job Summary

The Senior Manager of Performance Analytics is responsible for assisting with reporting and analysis of customer and product growth for the Residential, Small and Medium Business (SMB), and Mobile segments, including: performance measurement by product and Sales Channel; performance measurement for major campaigns and initiatives; KPI tracking (e.g., penetration rates, churn/survival rates, tier mix and sell-in, average revenue per customer); and monitoring customer and product growth. The Senior Manager will leverage Charter?s MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to surveil performance across all geographies and segments within Charter?s diverse operating footprint. The role requires a highly technical, analytical, and entrepreneurial individual with a passion for analysis, mathematics, and programming. With a passion for building backend procedures and front end reporting tools, this individual will be the go-to person for the business to provide meaningful information. The Senior Manager will report to the Senior Director of Performance Analytics.

Major Duties and Responsibilities Responsible for the development, reporting, and analysis of KPI metrics across residential, SMB, and Mobile segments.

Take full ownership of end-to-end reporting development, from gathering requirements through development and deployment.

Measure performance of Sales Channels, including the tracking of KPIs related to channel effectiveness and quality (e.g., productivity/close rates, churn/survival rates, tier mix and sell-in, average revenue per customer, etc.)

Perform ETL on data from multiple sources using SQL, Alteryx, and PowerPivot/DAX to create seamless reporting for end users.

Build dashboards in Tableau and other visualization tools for senior leadership to consume analysis and insights.

Develop proactive performance monitoring tools.

Work with both structured and unstructured data to automate all manual reporting processes.

Evaluate impacts of tactical, operational, and strategic changes on performance.

Leverage sophisticated analytic approaches and techniques to measures and track performance of large, multi-channel marketing campaigns.

Stay up-to-date on emerging industry or technology trends and create proposals to upgrade reporting, analytical tools, and processes as needed.

Work with senior leadership to provide ad hoc analysis as needed.

Collaborate with internal partners on various teams including Business Intelligence, Marketing Science, and Sales Channels.

Provide thought leadership on new analytical tools and reporting capabilities.

Required Qualifications Strong knowledge of marketing and sales channel principles, techniques, and processes

Hands-on experience developing and distributing reporting of business performance on a regular cycle

Strong aptitude for analysis of business trends and performance measurement

Strong communication skills, including experience presenting complex data and intelligence in a concise and easy to understand fashion

MS Office skills, including PowerPoint, Excel and Word- with very high level of proficiency in Excel

Working knowledge of Microsoft BI (Power Pivot, Power Query, DAX), SSDT (SQL Server Data Transformation) & SSAS (SQL Server Analysis Services) required

Ability to manage large, complex projects

Strong organizational skills and attention to detail

Ability to succeed in a fast-paced dynamic environment with limited oversight

Experience with Tableau or similar data visualization tools

Education

Bachelor degree from accredited four year college with major in Marketing, Management, Finance, Statistics, Science, Economics or relevant field in other quantitative field

Related Work Experience

6+ years of business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom, media, financial services, publishing, retail, consulting, etc.)

Preferred Qualifications

Skills/Abilities and Knowledge Working knowledge of data transformation tools e.g. Alteryx

Experience using Business Intelligence reporting tools (e.g. MicroStrategy)

Telecom work experience

Knowledge of VBA

Ability to write complex stored procedures and be proficient in query tuning and optimization

Education

MBA or graduate degree in Data Science or other quantitative field preferred

Working Conditions

Office environment

Occasional travel

Keywords: SPECTRUM, Stamford , Sr Mgr, Performance Analytics, Other , Stamford, Connecticut

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