The Senior Manager of Performance Analytics is responsible for
assisting with reporting and analysis of customer and product
growth for the Residential, Small and Medium Business (SMB), and
Mobile segments, including: performance measurement by product and
Sales Channel; performance measurement for major campaigns and
initiatives; KPI tracking (e.g., penetration rates, churn/survival
rates, tier mix and sell-in, average revenue per customer); and
monitoring customer and product growth. The Senior Manager will
leverage Charter?s MicroStrategy-based BI environment and
best-in-class data mining and data visualization tools to surveil
performance across all geographies and segments within Charter?s
diverse operating footprint. The role requires a highly technical,
analytical, and entrepreneurial individual with a passion for
analysis, mathematics, and programming. With a passion for building
backend procedures and front end reporting tools, this individual
will be the go-to person for the business to provide meaningful
information. The Senior Manager will report to the Senior Director
of Performance Analytics.
Major Duties and Responsibilities Responsible for the
development, reporting, and analysis of KPI metrics across
residential, SMB, and Mobile segments.
Take full ownership of end-to-end reporting development, from
gathering requirements through development and deployment.
Measure performance of Sales Channels, including the tracking of
KPIs related to channel effectiveness and quality (e.g.,
productivity/close rates, churn/survival rates, tier mix and
sell-in, average revenue per customer, etc.)
Perform ETL on data from multiple sources using SQL, Alteryx,
and PowerPivot/DAX to create seamless reporting for end users.
Build dashboards in Tableau and other visualization tools for
senior leadership to consume analysis and insights.
Develop proactive performance monitoring tools.
Work with both structured and unstructured data to automate all
manual reporting processes.
Evaluate impacts of tactical, operational, and strategic changes
Leverage sophisticated analytic approaches and techniques to
measures and track performance of large, multi-channel marketing
Stay up-to-date on emerging industry or technology trends and
create proposals to upgrade reporting, analytical tools, and
processes as needed.
Work with senior leadership to provide ad hoc analysis as
Collaborate with internal partners on various teams including
Business Intelligence, Marketing Science, and Sales Channels.
Provide thought leadership on new analytical tools and reporting
Required Qualifications Strong knowledge of marketing and sales
channel principles, techniques, and processes
Hands-on experience developing and distributing reporting of
business performance on a regular cycle
Strong aptitude for analysis of business trends and performance
Strong communication skills, including experience presenting
complex data and intelligence in a concise and easy to understand
MS Office skills, including PowerPoint, Excel and Word- with
very high level of proficiency in Excel
Working knowledge of Microsoft BI (Power Pivot, Power Query,
DAX), SSDT (SQL Server Data Transformation) & SSAS (SQL Server
Analysis Services) required
Ability to manage large, complex projects
Strong organizational skills and attention to detail
Ability to succeed in a fast-paced dynamic environment with
Experience with Tableau or similar data visualization tools
Bachelor degree from accredited four year college with major in
Marketing, Management, Finance, Statistics, Science, Economics or
relevant field in other quantitative field
Related Work Experience
6+ years of business experience working within a Marketing,
Sales, Business Intelligence or Strategic Planning function of a
large organization with an established reputation for measuring
business performance (e.g., telecom, media, financial services,
publishing, retail, consulting, etc.)
Skills/Abilities and Knowledge Working knowledge of data
transformation tools e.g. Alteryx
Experience using Business Intelligence reporting tools (e.g.
Telecom work experience
Knowledge of VBA
Ability to write complex stored procedures and be proficient in
query tuning and optimization
MBA or graduate degree in Data Science or other quantitative