Senior Marketing Analyst - Multicultural Performance

Company: Spectrum
Location: Stamford
Posted on: September 13, 2020

Job Description:

The health and safety of our employees and candidates is very important to us. We are closely monitoring the current COVID-19 situation and are adjusting our procedures as needed.

Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. If you have any questions concerning any tools that we are using or need assistance, please feel free to reach out to us at candidate@charter.com . We look forward to “virtually” meeting you.

Senior Marketing Analyst - Multicultural Performance Apply Now Date posted 07/13/2020 Requisition Number: 263168BR Location: United States - Connecticut - Stamford Area of Interest: Marketing, Sales Position Type: Full Time JOB SUMMARY – Title: Sr. Marketing Analyst, Multicultural Performance

The Sr Marketing Analyst of Multicultural Performance is responsible for analyzing and reporting on customer and product growth for all Multicultural segments (Hispanic, African American and International), including performance measurement by product, sales channel, major campaigns and initiatives and key product metrics (e.g. penetration, churn/survival rates, tier and bundle performance). This position will leverage Charter’s MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to survail performance across all geographies and segments within Charter’s diverse operating footprint.

The role will contribute to Charter’s success by ensuring business needs and goals are realized through proactive analysis, business trending and reporting activities. Identify and address Multicultural business opportunities and threats. Responsible for developing reporting solutions and establishing team processes and measurement protocols. Ensure data integrity and accuracy of operational databases.

MAJOR DUTIES AND RESPONSIBILITIES

Oversees the weekly and monthly tracking/reporting of Multicultural dashboard and reports.

Builds and maintains reporting/dashboard to monitor customer sales, additions, reductions by segment across the entire footprint nd create market-level analysis of KPIs.

Provides leadership in defining business-critical analysis that drives the business forward

Maintains a strong understanding of various relational databases, provides guidance on multicutlural flagging variables to enhance the multicutural universe

Works with cross functional teams to establish Multicultural household audits/cross examination of data flow among the various teams involved in managing MCM data and mantains a calendar of MCM data updates/refreshes

Ensures that consistent and accurate data queries/logic are being used when populating data pools and reports. Communicates data nuances and insights in a clear and concise manner

Presents data in a fashion that is easy to understand and highlight the most critical insights

Develops monthly dashboard and presentations for senior leadership meetings

Measures and tracks performance of multi-channel marketing campaigns, uses sophisticated analytic approaches and techniques to report call volume and response rate across mass media and target tactics

Monitors/reports growth in homes passed, analyzes market share growth opportunity and competitive threats by geography and product specific to multicultural groups

Reports/analyses performance of Sales Channels across footprint and by key market ( online, inbound sales, retail, care, retention, etc)

Using historic and overall company targets, develops annual forecasts

REQUIRED QUALIFICATIONS

Skills /Abilities and Knowledge Strong proficiency in Microsoft Excel, PowerPoint, Tableau and knowledge of MicroStrategy

Hands-on experience developing and distributing reporting of business performance on a regular cycle

Exceptionally strong written and verbal communication skills

Prior experience and passion for interpreting and presenting data in addition to being able to summarize and synthesize data to inform business decisions.

Ability to perform critical thinking in the area of data analysis and process

Possess the intellectual curiosity to work through ambiguity with a passion to solve business problems by use of actionable data and consumer insights

Ability to prioritize and manage multiple projects/assignments in a fast pace environment

Must have a strong command of database concepts and exceptional SQL skills.

Experience working with one or many business intelligence platforms

Strategic thinker that is able to translate data into actionable business strategies.

Strong organizational skills and attention to detail

Knowledge of marketing and sales channel principles, techniques, and processes (preferred)

Tremendous attention to detail and ability to identify data anomalies based on trend

Education: Bachelor degree from accredited four year college with major in Marketing, Management, Finance, Statistics or Economics.

MBA ( highly desired)

Related Work Experience:

Three to five years of business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom/cable, financial, subscription business etc.)

The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

FCC Unit: HQ452 Business Unit: Marketing MGN325 Apply Now Apply Later

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Charter Communications is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

Keywords: Spectrum, Stamford , Senior Marketing Analyst - Multicultural Performance, Other , Stamford, Connecticut