Director of Growth Marketing & User Acquisition
Director of Growth Marketing & User Acquisition Job
At MyLife , we’re all passionate about helping the world find
peace of mind every day and inspired to become the #1 emotional
wellness brand in the world. Our apps allow users to check in and
recommend short meditations and activities tuned to how they feel.
MyLife has been downloaded over 4.5M times and has won a Webby
People’s Voice Award for Best Health App.
We believe in hard work, kindness, dedication, accountability,
having each others’ back and getting stuff done. If you share those
values, we’d love to talk to you. LA candidates preferred, but we
are open to remote.
We are looking for a full time Director of Growth Marketing and
User Acquisition. This role will be critical to identify, test and
scale existing and new acquisition channels for the MyLife app. In
this role, you will both set the strategy and execute on the plan.
It will require creativity and a highly data driven mindset.
Optimize existing acquisition channels across the Meredith
network. This includes developing creative, setting up tracking,
managing campaigns, reporting on results and optimizing all aspects
of campaigns across print, TV, online and lead gen channels.
Identify new acquisition channels and develop campaigns to
understand which ones can scale with a positive ROI to provide
predictable growth channels for the business
Be constantly testing and go beyond the obvious by trying
non-conventional channels in addition to more conventional ones.
Channels include: SEM/SEO, Social & Display, Influencers,
Affiliate, Podcast, Partnerships etc…
Partner with Product to optimize the upsell flows to increase
the ROI of campaigns through higher conversion rate to
Own metrics from impressions to subscribers & manage the
Minimum of 8 years as a marketer in charge of user
Proven ability to manage a variety of acquisition channels, from
creative to programming, tracking and analysis across SEM, online
display, social, print, TV, direct marketing. Candidate needs to
have hands on experience on how to implement campaigns across these
Experience with mobile marketing
Affinity with the emotional wellness category and proven ability
to understand brand voice and develop marketing campaigns
Ability to solve problems creatively and effectively
Experience with subscription based products a plus
Highly data driven
Team player and self starter
It is the policy of Meredith to provide equal employment
opportunity (EEO) to all persons regardless of age, color, national
origin, citizenship status, physical or mental disability, race,
religion, creed, gender, sex, sexual orientation, gender identity
and/or expression, genetic information, marital status, status with
regard to public assistance, veteran status, or any other
characteristic protected by federal, state or local law. In
addition, Meredith will provide reasonable accommodations for
qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm
the identity and employment authorization of all newly hired
employees. For further information about the E-Verify program,
please click here: http://www.uscis.gov/e-verify/employees
Posted 2 Days Ago
About Us We are Meredith Corporation, a publicly held media and
marketing services company founded upon serving our customers and
committed to building value for our shareholders. We are on the
pulse of pop culture, entertainment, food, fashion and lifestyle,
news, business and finance, and sports.
Meredith Corporation has been committed to service journalism
for more than 115 years. Today, Meredith uses multiple distribution
platforms — including broadcast television, print, digital, mobile
and video — to provide consumers with content they desire and to
deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches 175 million unduplicated
American consumers every month, including 80 percent of U.S.
Millennial women. Meredith is a leader in creating content across
media platforms and life stages in key consumer interest areas such
as entertainment, food, lifestyle, home, parenting, beauty and
fashion. Meredith also features robust brand licensing activities
including more than 3,000 SKUs of branded products at 4,000 Walmart
stores across the U.S. and at walmart.com , and The Foundry, the
company's state-of-the-art creative lab and content studio.
Meredith's Local Media Group includes 17 television stations
reaching more than 11 percent of U.S. households. Meredith's
portfolio is concentrated in large, fast-growing markets, with
seven stations in the nation's Top 25 and 13 in Top 50 markets.
Meredith's stations produce more than 700 hours of local news and
entertainment content each week, and operate leading local digital
Our employees are Meredith Corporation’s most important
resource. We are always on the lookout for bright, creative talent
to be part of the Meredith team. At Meredith, we favor an
entrepreneurial spirit and reward excellence and achievement.
Apply today, and come work with the most amazing talent in