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Director of Growth Marketing & User Acquisition

Company: Meredith Corporation
Location: Stamford
Posted on: September 13, 2020

Job Description:

Director of Growth Marketing & User Acquisition Connecticut-Stamford

Job Title

Director of Growth Marketing & User Acquisition Job Description

At MyLife , we’re all passionate about helping the world find peace of mind every day and inspired to become the #1 emotional wellness brand in the world. Our apps allow users to check in and recommend short meditations and activities tuned to how they feel. MyLife has been downloaded over 4.5M times and has won a Webby People’s Voice Award for Best Health App.

We believe in hard work, kindness, dedication, accountability, having each others’ back and getting stuff done. If you share those values, we’d love to talk to you. LA candidates preferred, but we are open to remote.

We are looking for a full time Director of Growth Marketing and User Acquisition. This role will be critical to identify, test and scale existing and new acquisition channels for the MyLife app. In this role, you will both set the strategy and execute on the plan. It will require creativity and a highly data driven mindset.

You will:

Optimize existing acquisition channels across the Meredith network. This includes developing creative, setting up tracking, managing campaigns, reporting on results and optimizing all aspects of campaigns across print, TV, online and lead gen channels.

Identify new acquisition channels and develop campaigns to understand which ones can scale with a positive ROI to provide predictable growth channels for the business

Be constantly testing and go beyond the obvious by trying non-conventional channels in addition to more conventional ones. Channels include: SEM/SEO, Social & Display, Influencers, Affiliate, Podcast, Partnerships etc…

Partner with Product to optimize the upsell flows to increase the ROI of campaigns through higher conversion rate to subscription

Own metrics from impressions to subscribers & manage the marketing budget

You have:

Minimum of 8 years as a marketer in charge of user acquisition

Proven ability to manage a variety of acquisition channels, from creative to programming, tracking and analysis across SEM, online display, social, print, TV, direct marketing. Candidate needs to have hands on experience on how to implement campaigns across these channels.

Experience with mobile marketing

Affinity with the emotional wellness category and proven ability to understand brand voice and develop marketing campaigns accordingly

Ability to solve problems creatively and effectively

Experience with subscription based products a plus

You are:

Highly data driven

Team player and self starter

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

#NMG#

Posted 2 Days Ago

Full time

JR08883

About Us We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. We are on the pulse of pop culture, entertainment, food, fashion and lifestyle, news, business and finance, and sports.

Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com , and The Foundry, the company's state-of-the-art creative lab and content studio.

Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce more than 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

Our employees are Meredith Corporation’s most important resource. We are always on the lookout for bright, creative talent to be part of the Meredith team. At Meredith, we favor an entrepreneurial spirit and reward excellence and achievement.

Apply today, and come work with the most amazing talent in media!

Keywords: Meredith Corporation, Stamford , Director of Growth Marketing & User Acquisition, Other , Stamford, Connecticut

Click here to apply!

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