Worldwide Field Activation Lead, WW Field Insights Lead
Company: Amazon
Location: New York City
Posted on: April 6, 2026
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Job Description:
This position is part of the AWS Specialist and Partner
Organization (ASP). Specialists own the end-to-end go-to-market
strategy for their respective technology domains, providing the
business and technical expertise to help our customers succeed.
Partner teams own the strategy, recruiting, development, and growth
of our key technology and consulting partners. Together they
provide our customers with the expertise and scale needed to build
innovative solutions for their most complex challenges. Our vision
in the Applied AI Solutions Go-To-Market team is to be a leading
provider of AI and Agentic business applications, leveraging
Amazon’s unique experience and expertise, used by millions of
companies around the world to manage their day-to-day operations.
Our mission is to accelerate our customers’ businesses by
delivering intuitive and differentiated technology solutions that
solve enduring business challenges. We approach this challenge by
blending vision with curiosity, and Amazon’s real-world experience,
to build opinionated, turn-key solutions. Where customers prefer to
buy over build, we become their trusted partner with solutions that
are no-brainers to buy and easy to use. We are seeking an
experienced and strategic-minded Senior Tech BD to join the Applied
AI Solutions GTM acceleration team and work closely with senior
leaders, to ensure that we are aligned and working as single
organization to achieve our strategic goals. This role will be
pivotal in driving the successful implementation of key strategic
initiatives and ensuring alignment with overall business
objectives, to achieve our vision as a single organization. This
function will Accelerate the Applied AI Solutions GTM strategy and
growth (as defined by our Operating Plan) through strategic
initiatives that transform our organizational capability and
operational excellence. This position requires a strong
understanding of the internal AWS and external Partner business
dynamics, AWS field enablement and planning processes, the ability
to make important data-driven decisions, and bias for action to
implement strategies that enhance performance with speed. You must
be uncomfortable with status quo, curious about new programs and
initiatives impacting our customers, partners, and employees, and
possess the ability to ask the right questions. This function needs
to have a bias for action, make informed decisions, demonstrating a
proactive approach to projects and tasks. You must be comfortable
taking risks and raising the bar for new ways of doing things.
Strong analytical, Think Big, Invent & Simplify skills are crucial
for success in this position. Key job responsibilities 1. Field
Enablement Strategy & Execution Lead the development and execution
of a comprehensive AAIS portfolio enablement strategy, ensuring
alignment with GTM objectives, service team priorities, and field
scaling goals across AWS's global sales organization. 2. Enablement
Tooling & Content Infrastructure Own and optimize AWS enablement
tools (including Alchemy) for AAIS content management, ensuring
high-quality, accessible, and AI-augmented resources that empower
field teams to engage customers with speed and confidence. 3.
Enablement Measurement Architecture & Analytics Strategy Lead the
design and ownership of comprehensive measurement frameworks that
define, track, and evaluate field enablement effectiveness across
the full AAIS portfolio — establishing the analytical foundation,
including KPIs, data models, and reporting infrastructure, that
connects enablement inputs (training completions, content
consumption, tool adoption) to business outcomes (pipeline
generation, win rates, revenue acceleration, and partner
performance). 4. Scalable Analytics & Self-Service Intelligence
Build and operationalize scalable analytics solutions that surface
actionable insights across enablement program impact, training
effectiveness, and resource utilization across the AWS Partner
Network. Develop self-service analytics capabilities — including
dashboards and automated reporting — that empower field teams,
partners, and GTM leaders to make data-driven decisions
independently and at scale. 5. Predictive Modeling & GTM
Intelligence Develop predictive models and trend analyses that
proactively identify enablement gaps, forecast field readiness, and
surface revenue acceleration opportunities. Translate complex
analytical findings into executive-ready narratives that drive
strategic decisions for L8–L10 stakeholders and inform GTM strategy
and partner ecosystem development. 6. Data-Driven Culture & Thought
Leadership Champion a culture of data-driven decision-making
through thought leadership, strategic guidance, and the
democratization of analytics. Define and govern the analytical
standards and methodologies that ensure consistent, credible
measurement across all enablement programs and regions. 7. Field
Feedback Loops & Continuous Improvement Create and manage
structured feedback loops between field teams, product development,
and GTM leadership — using quantitative and qualitative data
signals — to continuously improve enablement effectiveness, content
quality, and program relevance across the AAIS portfolio. 8.
Cross-Functional Alignment & AWS Field Scaling Integration Partner
with cross-functional teams — including Marketing, Training,
Service teams, WWFE, and GTM leadership — to ensure aligned
messaging, measurement strategies, and maximum resource utilization
across all enablement initiatives, while driving integration with
existing AWS field scaling programs and identifying AAIS-specific
enhancements. About the team Diverse Experiences AWS values diverse
experiences. Even if you do not meet all of the preferred
qualifications and skills listed in the job description, we
encourage candidates to apply. If your career is just starting,
hasn’t followed a traditional path, or includes alternative
experiences, don’t let it stop you from applying. Why AWS? Amazon
Web Services (AWS) is the world’s most comprehensive and broadly
adopted cloud platform. We pioneered cloud computing and never
stopped innovating — that’s why customers from the most successful
startups to Global 500 companies trust our robust suite of products
and services to power their businesses. Inclusive Team Culture AWS
values curiosity and connection. Our employee-led and
company-sponsored affinity groups promote inclusion and empower our
people to take pride in what makes us unique. Our inclusion events
foster stronger, more collaborative teams. Our continual innovation
is fueled by the bold ideas, fresh perspectives, and passionate
voices our teams bring to everything we do. Mentorship & Career
Growth We’re continuously raising our performance bar as we strive
to become Earth’s Best Employer. That’s why you’ll find endless
knowledge-sharing, mentorship and other career-advancing resources
here to help you develop into a better-rounded professional.
Work/Life Balance We value work-life harmony. Achieving success at
work should never come at the expense of sacrifices at home, which
is why we strive for flexibility as part of our working culture.
When we feel supported in the workplace and at home, there’s
nothing we can’t achieve. - 5 years of developing, negotiating and
executing business agreements experience - Bachelor's degree -
Experience developing strategies that influence leadership
decisions at the organizational level - Experience managing
programs across cross functional teams, building processes and
coordinating release schedules - 3 years of Go-To-Market, Business
Development, Sales, or Consulting experience - Experience
interpreting data and making business recommendations - MBA -
Experience with technology transformation initiatives - Experience
with sales enablement platforms Amazon is an equal opportunity
employer and does not discriminate on the basis of protected
veteran status, disability, or other legally protected status. Los
Angeles County applicants: Job duties for this position include:
work safely and cooperatively with other employees, supervisors,
and staff; adhere to standards of excellence despite stressful
conditions; communicate effectively and respectfully with
employees, supervisors, and staff to ensure exceptional customer
service; and follow all federal, state, and local laws and Company
policies. Criminal history may have a direct, adverse, and negative
relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well
as the abilities to adhere to company policies, exercise sound
judgment, effectively manage stress and work safely and
respectfully with others, exhibit trustworthiness and
professionalism, and safeguard business operations and the
Company’s reputation. Pursuant to the Los Angeles County Fair
Chance Ordinance, we will consider for employment qualified
applicants with arrest and conviction records. Pursuant to the San
Francisco Fair Chance Ordinance, we will consider for employment
qualified applicants with arrest and conviction records. Our
inclusive culture empowers Amazonians to deliver the best results
for our customers. If you have a disability and need a workplace
accommodation or adjustment during the application and hiring
process, including support for the interview or onboarding process,
please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more
information. If the country/region you’re applying in isn’t listed,
please contact your Recruiting Partner. The base salary range for
this position is listed below. Your Amazon package will include
sign-on payments and restricted stock units (RSUs). Final
compensation will be determined based on factors including
experience, qualifications, and location. Amazon also offers
comprehensive benefits including health insurance (medical, dental,
vision, prescription, Basic Life & AD&D insurance and option
for Supplemental life plans, EAP, Mental Health Support, Medical
Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
Reimbursement coverage), 401(k) matching, paid time off, and
parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits . USA, CA, Mountain View -
162,700.00 - 220,200.00 USD annually USA, CA, San Francisco -
162,700.00 - 220,200.00 USD annually USA, IL, Chicago - 147,900.00
- 200,100.00 USD annually USA, NY, New York - 162,700.00 -
220,200.00 USD annually USA, VA, Herndon - 147,900.00 - 200,100.00
USD annually USA, WA, Seattle - 147,900.00 - 200,100.00 USD
annually
Keywords: Amazon, Stamford , Worldwide Field Activation Lead, WW Field Insights Lead, IT / Software / Systems , New York City, Connecticut