VP, Database Marketing

Company: SPECTRUM
Location: Stamford
Posted on: August 7, 2022

Job Description:

JOB SUMMARYResponsible for strategy, development, design and management of tactical day-to-day marketing initiatives required for the realization of the current Direct Mail/Inbound Sales, Email marketing, Outbound Telemarketing campaigns and lead lists for a large direct sales organization. Strategically define the vision and implementation of the "world class database marketing platform" that will enable Charter to realize its long term growth plans for all sales channels. Manage multiple direct-report teams, matrix management of personnel in both Marketing and IT, partnering as a key participant cross functionally with the CMO, and managing best-in-class vendors where needed. MAJOR DUTIES AND RESPONSIBILITIES Manage the execution of customer segmentation and contact strategy activities essential for Direct Mail/Inbound Sales, Email Marketing and Outbound Telemarketing channel and campaigns and the attainment of associated sales plans. Additionally, cultivate, provide and track all lead lists for direct sales organization.Ensure attainment of the list quality, quantity and timeliness assumptions inherent in the sales plans on a daily basis, through the utilization of sophisticated targeting/list generation methodologies within an adaptive learning/closed loop environment designed to ensure continuous process improvements.Define the vision for the long term database marketing platform. Work with senior executives, peers, and selected best-in-class vendors to define a comprehensive yet attainable vision that provides incremental and continuous impacts to increasingly aggressive sales plans for years to come. Develop, implement and enhance the database marketing platform by partnering with internal teams and selected best-in-class vendors. Provide extensive company-wide leadership behind the ongoing enhancement of such platforms as well as how they can positively impact both current and future sales plans. This includes senior management responsibility for defining the vision and integration plans and execution for merging the consumer and business databases for Charter with its pending acquisition(s). Act as the advocate for the increased utilization of database marketing principals and platforms (i.e. adoption of a data-driven marketing culture), across all sales channels and cross-functionally with the CMO. Keep abreast of key industry and product trends, including both within database marketing and within the discipline of direct marketing in general. Utilize all available and necessary database marketing tools and direct marketing disciplines, techniques and software solutions to create an enterprise-wide approach toward data-driven decision making.Manage a complex matrixed organization as well as participate and serve as team member on various leadership teams. Manage the selection & daily supervision of multiple vendors in support of tactical day-to-day operations as well as in the realization of the longer term database marketing vision. This function includes all senior level vendor relationships, budget forecasting in constant communication with Charter Finance, and supervision of multiple direct-report teams that interface with said vendors.Continuously look to acquire key talent through the hiring of high-performing and dedicated database marketing experts who can provide Charter with world-class experience, knowledge, execution and overall marketing leadership within the industry. Continue to also manage the existing team's performance, development and growth.Perform other duties as requested.REQUIRED QUALIFICATIONSSkills/Abilities and Knowledge Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional mannerAbility to analyze and interpret data, including customer analysis/modeling for product use, in support of the continuous improvement of tactical day-to-day support to the current sales planAbility to be a dedicated and passionate advocate of the value of database marketing and data-driven decision making throughout the organizationAbility to identify analytical requirements for understanding shortfalls/excesses to appropriate marketing plans, campaigns, programs and initiativesKnowledge and first-hand familiarity with direct mail and outbound telemarketing tacticsExcellence in financial oversight of both tactical and strategic budgets, working in close cooperation with Charter Finance partners on a regular basisOutstanding written and oral communications skills with extensive experience providing keen insights and performing formal presentations to C-level executives and other senior managementAbility to maintain confidentialityHonesty, business integrity and ethicsAbility to make decisions and solve problems while working under pressureAbility to manage multiple projects at one time and handle shifting priorities Ability to communicate deliverables, timelines and obstacles to direct managementAbility to prioritize and organize effectivelyAbility to show judgment and initiative and to accomplish job dutiesAbility to supervise and motivate others: both direct reports, matrix-managed teams across Charter, and vendor management & personnelAbility to manage all phases of a large project from beginning to end with significant autonomyAbility to use personal computer and software applications (i.e. word processing, spreadsheet, etc.) and strong working knowledge of key customer analysis tools and solutionsAbility to work independentlyAbility to work with others to resolve problems, handle requests or situationsKnowledge of program testing, tracking, profiling, targeting, metrics and analysisEducationBachelor's degree in Marketing, Communications, Business, Management or related field. Strongly preferred concentration in marketing, marketing science, management, computer science or consumer behavior-related field. Related Work Experience10+ years Direct Marketing operations/tactical support - proven experience delivering results in large-scale, highly visible, brand-driven direct to consumer environments. Previous experience with subscription-based business models preferred. 5+ years Database Marketing experience with one or more Tier 1 Data ProvidersWORKING CONDITIONS Office environmentMinimal travel as needed XMK195 314103 314103BR

Keywords: SPECTRUM, Stamford , VP, Database Marketing, IT / Software / Systems , Stamford, Connecticut