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Brand Manager, Medical Marketing - Eucerin

Company: BEIERSDORF INC
Location: Stamford
Posted on: May 14, 2022

Job Description:

Caring for skin means caring for people.It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.A welcoming workplace that offers personal and professional growth for all individuals.At Beiersdorf, you'll find:A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supportedNimble teams that enjoy challenging work and the ability to make an impactA dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertiseA purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thriveA collaborative culture that leads with care, trust, simplicity and courageUnique benefits that consider the whole person.We understand that you have a life outside of work, and we support you with unique benefits including:Generous and flexible PTO policySummer Friday hoursPaid Parental LeaveComprehensive Wellness and Benefits programCash Balance Plan (similar to a pension)401k matchGrowing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleaguesDynamic work model - a hybrid of in-office collaboration and remote focused work daysExperience, skills and competencies that lend themselves to this role:We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. Summary:This role will lead the strategy and tactical execution for Eucerin to Healthcare Professionals. This includes development of communication plan, sales materials, peer-to-peer education and budget management. This role reports to the Senior Manager Medical Marketing in the US. Responsibilities:Lead the development of Eucerin Annual Brand Plan strategy and tactics to be used by Medical Sales Representatives and in non-personal Health Care Professional (HCP) promotionLead agency-of-record in development of communication plan and sales materials (visual aids, leave behinds, print and digital assets) ensuring strategic connection to brand planAssist in development of speaker program content and collateral and communication with KOL speaker's bureauWork closely with Market Insights team to identify key learnings that will inform future HCP & patient strategy and tacticsAlign with Consumer Brand Team to identify where to leverage scale or messaging to drive synergy with medicalPartner with Medical, Regulatory and Legal team to ensure compliance in all messaging.Responsible for the management and optimization of Eucerin professional budget Attend key medical congresses to maintain a pulse on competitor messaging and activityDevelop relationships with Dermatology Key Opinion Leaders to pressure-test recommendations for future messaging to HCPsProvide Trade Marketing support by leveraging relevant professional initiatives in retail and institutional channelsRequirements:BS/BA in Marketing or a Science-Based Degree (MBA strongly preferred)Minimum of 3+ years pharma brand management (OTC/Rx) experience is a must and 2+ years of medical sales experience is preferredStrong knowledge of marketing principles, as well as strong strategic and analytical skillsExperience in financial analysis and strong skillset in P, and Budget managementExcellent written and oral communication skillsResults-oriented, team player, demonstrating strong leadership and project management skillsMust be able to manage complexity, work collaboratively, and in a fast-paced environmentProficient knowledge of Microsoft Excel and PowerPoint, CRM and Google Analytics a plusTravel is approximately 30%Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

Keywords: BEIERSDORF INC, Stamford , Brand Manager, Medical Marketing - Eucerin, Healthcare , Stamford, Connecticut

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