Product Brand Manager
Company: Sensio Inc
Location: New York
Posted on: May 3, 2024
|
|
Job Description:
PRODUCT BRAND MANAGERMade by Gather, a B2B portfolio of small
kitchen appliance brands, is looking for a Product Brand Manager to
join the Product Branding team. Reporting to the Director of Brand
Product Management, you are an experienced consumer centric product
strategist who has knowledge of the small kitchen appliance market.
You are curious about the world of kitchenware and have experience
identifying product white space, brand positioning and compelling
consumer centric messaging strategies to bring product to market
successfully.RESPONSIBILITIES:CONSUMER & MARKET INSIGHTSKeeping the
brand/s market position in mind, identify consumer and sales trends
for opportunities to expand assortments into new innovative white
space. Utilize consumer insights to aid in crafting strategy such
as new product development ideas and/or product positioning in the
marketplace.STRATEGYSupport Director & VP in conducting regular
analysis of brand(s), category, and total market segment
performance; building on brand's point of view and identifying and
capitalizing on product and growth opportunities.Be a part of
Seasonal Strategy meetings aiding the Director with gathering
information for presenting hindsight, insights, and opportunities
for seasonal innovations for the brands.Deliver against companywide
GTM calendar milestones; execute against owned deliverables and
liaise with cross functional teams responsible to deliver against
key development milestones.PRODUCT CONCEPTPartner with Director and
Product, Engineering on new product development initiatives and
brief these teams and Marketing to kick off concepting.Translate
consumer and customer (retailer) objectives into compelling product
marketing campaigns, working closely with your branding and
commercial marketing counterparts to bring them to life.Work with
Marketing Brand leads to assure consistency of messaging across
packaging, in-store signage/POPs, e-comm, and other marketing
assets: this includes various asset review, conducting periodic
audits of packaging in context, and PDP review to ensure features
and benefits show up consistently and on-brand - from Amazon
overlays to packaging in major retailers nationwide. Collaborate
with creative team and copywriter to create and/or review briefs to
ensure alignment with product marketing and messaging strategy.
COLLABORATIONCollaborate closely with the customer care team to
gather and analyze consumer insights, product feedback, and data
from the customers, translating the analysis into specific action
plans that align with business goals.Act as ambassador of our
customer, by interfacing regularly with Sales, Marketing,
Engineering, Product Development partners to develop and refine
balanced, brand right assortments in line with retail pricing and
grow/maintain/decline strategies.Manage relationships and
communicate project information to all stakeholders at a level
appropriate to their needs and proactively keep team members on
deadlines in an effective but collaborative way.MENTORINGLead and
mentor the Product Coordinator to be brand centric and growth
mindedQUALIFICATIONS: 4+ of experience working within the consumer
goods industry, preferably small kitchen appliances or other
consumer electrics; multi-brand portfolio experience a
plus.Bachelor's degree in marketing, product development or related
field.Proven track record of building and fostering strong
relationships with internal and external teams to optimize
growth.Willing to travel domestically/internationally 30% of the
time.Ability to juggle many priorities while at the same time
maintaining excellent attention to detail and a positive,
collaborative attitude.A track record of delivering projects on
time. Highly adaptable, with a capacity to think and react in a
high-energy, fast-paced environment.Highly organized and
self-disciplined with a strong ability to prioritize tasks and
resources.Exceptional communication, presentation, interpersonal
and problem-solving skills.PI954f6f6ca8c5-25660-34373336
Keywords: Sensio Inc, Stamford , Product Brand Manager, Executive , New York, Connecticut
Click
here to apply!
|