Brand Manager, Bib & Tucker Bourbon
Company: Deutsch Family Wine & Spirits
Posted on: November 17, 2023
Job Details Job Location 201 TRESSER BLVD SUITE 500 - STAMFORD,
CT Position Type Brand Marketing - Description CHEERS! Founded in
1981, Deutsch Family Wine and Spirits markets quality wines
produced by prestigious families from major wine regions of the
world. With our headquarters in Stamford, CT, DFWS is the 4th
largest wine company with one of the fastest growing spirits
portfolios. With our family values and unique culture, DFWS was
recognized as one of the Top Workplaces in the U.S. in 2022 and
Deutsch Family Wine & Spirits currently seeks a Brand Manager, Bib
& Tucker, reporting to the Vice President, Marketing - Spirits.
This position offers a high degree of flexibility for those
living/commuting within the NYC area. The position will require, on
average, 2 days per week in the Stamford HQ office.
Bib & Tucker is a small batch bourbon distilled in the hills of
Tennessee inspired by a time when our country expanded from coast
to coast, at a rate never seen before, or since! Territories were
claimed, railroads, cities, and skyscrapers swept the nation with
incredible energy, pace, and enthusiasm. From the Rockefellers to
Vanderbilt's to the Everyman and Everywoman, no one with a dream
was left out. You could feel the energy in the air and taste it in
the whiskey. Bib & Tucker small batch bourbon captures this time
when everything and everyone seemed to come together.
Our flagship luxury variant, the Bib & Tucker Classix Six, has an
aroma of vanilla and sweet hay. The taste has a smooth entry, and
the bourbon is nicely balanced with a hint of pecan pie sweetness
and a warm, rich, spicy sensation. The finish coats the palate with
a complex, yet balanced and long-lasting chestnut finish.
Our recently launched Bib & Tucker Double Char is inspired by the
turn of the century, when food was cooked on the open flame. Double
Char is aged twice to create savory smoky notes and an
exceptionally smooth finish. Bib & Tucker Double Char is first aged
for six years in white American oak, followed by a minimum of five
months in a second heavily charred and smoked new barrel.
Our variants have been recognized for their incredible liquids. The
6-year-old most recently was awarded 2020 Ultimate Spirits
Challenge - 96 Points (Finalist, Tried & True, Top 100 Spirits) and
2020 San Diego Wine & Spirits Challenge - 90 Points Gold Medal.
Deutsch Family Wine & Spirits is expanding its premium spirits
portfolio and is designated a Bib & Tucker priority brand tasked to
take share in the luxury American whiskey category. The Bib &
Tucker Brand Manager plays a critical role within the respective
Brand Marketing Team and will report directly to the Vice
President, Spirits Marketing. This position will function as the
brand champion with P&L responsibility. The BM will be
responsible for the planning, development, and implementation of
all strategic and tactical consumer-marketing activities to enhance
the growth, profitability, and market share of their brand(s). BMs
are expected to be able to operate with significant autonomy yet
still have influence with functions and entities that work closely
with the brand teams. This position is responsible for planning and
implementing strategic and tactical activities to grow the
profitability of the respective brands.
- Responsible for development and execution of strategic and
annual marketing plans which address all aspects of the marketing
mix including P&L's, pricing, packaging, advertising, public
relations, digital marketing, market research, and new product
- Shares responsibility for the delivery of volume, share and
profit objectives consistent with overall brand strategy.
- Manage micro-distillery experience development to highlight
whiskey credentials and build an army of advocates - consumers, off
trade, bartenders, and media.
- Build premium consumer equity for the brand through the design
and execution of consumer strategies including advertising,
promotion, public relations, digital marketing, and special
- Manage all outside agency initiatives in support of the brand's
business objectives to include advertising, digital and public
- Ensure accurate and timely forecasting, develop monthly
updates, and provide analysis and recommendations when sales vary
- Interface on a consistent basis with Commercial Marketing,
Sales, Finance, and Operations to rapidly identify
problems/opportunities and take appropriate action as
- Interface with senior management and executive team.
- Represent their respective brand(s) at consumer events.
- Partner closely with the Commercial Marketing team to ensure
clear communication to the field ensuring that all materials are
"on-strategy" and consistent with brand standards.
- Liaise with other departments to guide a unified approach to
- Ability to take initiative, develop and seek out creative and
- Strong leadership and interpersonal skills; must have the
confidence and ability to effectively interface at all levels
within the organization and outside the company.
- Excellent written and verbal communication skills, including
strong presentation skills.
- BS/BA degree in Marketing, MBA preferred.
- Minimum of 5 years in consumer goods marketing at top-tier
marketer or agency; wine, spirits or food / beverage marketing
experience a strong plus.
- Ability to function effectively in a fast-paced, multi-faceted
- Experience with public relations and digital marketing is
- Strong strategic, analytical, and decision-making skills.
We Value Diversity
DFWS is committed to inclusion and diversity. We cultivate a work
environment that celebrates diversity because differences continue
to make the company culture stronger, enhance our connection with
the communities we serve and strengthen our competitive advantage.
Building an inclusive culture continues to be at the core of all we
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded
in 1981 by Chairman Bill Deutsch to market quality wines produced
by prestigious families from major wine regions of the world. In
2009, it announced the expansion of the award-winning company to
include a Spirits Portfolio. Today the company is renowned for its
brand-building prowess and its ability to meet the needs of the
modern consumer. Bill's son Peter Deutsch is CEO; thus two
generations of the Deutsch family work side by side in their
continuous quest to build strong brands and relationships
throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow
tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard
Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer
Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de
Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini,
Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale
Meao; Argentina: Clos de los Siete; and award-winning spirits:
Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray
Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.
Learn more about Deutsch Family Wine & Spirits at
Deutsch Family Wine and Spirits is an Equal Opportunity
Keywords: Deutsch Family Wine & Spirits, Stamford , Brand Manager, Bib & Tucker Bourbon, Executive , Stamford, Connecticut
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