Associate Brand Manager, Eucerin

Company: Beiersdorf Inc
Location: Stamford
Posted on: May 18, 2023

Job Description:

Caring for skin means caring for peopleAt Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.A welcoming workplace that offers personal and professional growth for all individuals.At Beiersdorf, you'll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courageUnique benefits that consider the whole person.
  We understand that you have a life outside of work, and we support you with unique benefits including:
• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model - a hybrid of in-office collaboration and remote focused work daysExperience, skills and competencies that lend themselves to this role: We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. SUMMARY: Eucerin is a leader in the Therapeutic skin market bringing Skin science & Medical expertise to millions of consumers. This role requires an experienced manager given the complexity and size of the business with over $150MM in sales. This position reports a Senior Brand Manager. RESPONSIBILITIES:

• Implement the short and long term strategy for Eucerin in the U.S. market
• Assist in the development of innovation pipeline working directly with manager, global, and cross-functional teams
• Collaborate with Customer & Insights/Market Research team to implement new product concepts test and market research studies including segmentation, equity tracking, PiUT
• Continuous monitoring of consumer and professional needs/trends, as well as monitoring of competition to derive conclusions for a winning category strategy
• Support the development of effective innovation launch communication plans including ATL, BTL website, SEO, video, display/banner, mobile, social media/influencers, PR, as well as collaborating with the professional team
• Support manager in leading cross-functional teams to bring new products to market
• Lead monthly business analysis including a deep understanding of brand performance and key drivers and a deep understanding of competitive performance, activities and key drivers
• Manage the brand budget including development of annual budget, management of line items, opening and closing PO's and tracking progress throughout the year.
• Lead the execution of the annual marketing plans for Eucerin including promotions, shopper marketing, and digital programs
• Collaborate with sales and go to market teams to develop winning strategies and sell-in stories for top accounts REQUIREMENTS:
  • BS/BA in Marketing (MBA preferred)
  • Minimum of 3+ years brand management experience in fast moving consumer packaged goods environment
  • Strong understanding of skin and the science of skincare, as well as experience with the Dermatology community/OTC preferred
  • Strong analytical skills & knowledge of marketing principals
  • Solid experienced with Nielsen or IRI Database is a must. Capable to analyze data and quickly develop business insights.
  • Must be results oriented and a team player. Someone with an entrepreneurial spirit and passion to drive brand growth.
  • Must have strong leadership and project management skills.
  • Must be able to manage complexity in a fast paced environment including working with global teams
  • Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience extremely helpful. ADDITIONAL INFORMATIONAt Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.Beiersdorf North America Company Culture Highlights
  • Winner of Comparably's Award for Best Company Compensation 2022
  • Winner of Comparably's Award for Happiest Employees 2022
  • Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
  • Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on ComparablyCheck us out on Comparably: Having trouble applying? Go to to search our careers page. Beiersdorf is an Equal Opportunity Employer.
    
    

Keywords: Beiersdorf Inc, Stamford , Associate Brand Manager, Eucerin, Executive , Stamford, Connecticut