Director of Copy

Company: vineyard vines, L.L.C.
Location: Stamford
Posted on: March 12, 2023

Job Description:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.vineyard vines was founded on a state of mind that Every day should feel this good.You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't just live an #EDSFTG life away from our desks-we bring it to work with us, too.In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.Our team is our family, and we'd never have grown to where we are today without them.We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.Overview:As the keeper of brand voice, the Director of Copy is responsible for celebrating our product and creating authentic connections with our customers through storytelling. You'll work as part of a close-knit cross-functional creative team to bring campaign concepts to life. The Director of Copy reports into the Chief Experience Officer and works collaboratively with partners across many functions, from art directors and marketing to merchandising and design. The ideal candidate will have a robust creative portfolio working for world class brands, a clear understanding of retail editorial and copy needs and strong leadership experience.Key Responsibilities:

• Edit, approve and oversee copy for all channels, including email, website, seasonal catalogs and mailers, product copy, digital media, retail signage and window clings for vineyard vines mainline, OUTLET and wholesale business verticals.
• Manage a team of three copywriters and one freelance copywriter. Assign work during weekly kick-off meetings in partnership with project management.
• Establish seasonal messaging and overarching voice direction for campaigns, ensuring that all copy tells a cohesive, authentic and creatively aligned story, in partnership with art directors and marketing.
• Ensure that all cross-channel promotional messaging, including email copy, subject lines and preheaders, paid ads and store signage, is optimized for maximum sales potential. Partner with CRM and marketing to analyze relevant metrics and apply key learnings to the copy.
• Partner with merchandising, marketing and design to highlight and celebrate key product features across channels. Lead copy team in brainstorming names for big idea items, franchises and collections on a seasonal basis.
• Dive in with the team and write copy as needed, from larger campaign moments and seasonal refreshes to "in the weeds" projects alike.
• Collaborate with the social team on caption copy direction, ensuring that seasonal campaigns and promotional messaging are accurately represented on social media.
• Act as liaison between digital experience team and creative team, participating in daily morning sales recaps and keeping the team updated on strategy shifts.
• Regularly QA vineyardvines.com for accuracy and proofing.
• Partner with HR on any relevant internal copy needs to maintain consistency of both internal and external brand voice.
• Maintain a close pulse on current trends in the marketplace, regularly share out swipe and brainstorm ideas to keep the team engaged and inspired.What you bring:
  • Bachelor's degree in English, Journalism, Marketing or a related field
  • 10+ years retail writing experience preferably in fashion and editorial, including 4+ years managing a team of writers
  • Solid understanding of marketing, media and UX
  • Impeccable spelling, grammar, proofreading and editing skills
  • Ability to respond to feedback with a positive, results-driven attitude
  • Knowledge of SEO principles and best practices
  • Strong organizational, leadership, management, problem solving and presentation skills
  • Ability to juggle multiple projects under tight deadlines and manage the workload of several team membersEvery day will feel this good because:
    • We have a fun-spirited entrepreneurial culture filled with truly "good" people
    • We have flexible working hours and work from home days to accommodate your personal life
    • We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
    • We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
    • We have an onsite gym as well as health & financial wellness programs to keep you active
    • We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar

Keywords: vineyard vines, L.L.C., Stamford , Director of Copy, Executive , Stamford, Connecticut