Consumer Market Manager Intelligence

Company: RGBSI
Location: Stamford
Posted on: November 24, 2022

Job Description:

Job Location: 200 Elm Street, Stamford, CT 06901Position Type: contract( 9 months) with possible extension

Must haves: -

• Consumer Insight
• Coordinated qualitative research Example: focus groups, in-depth interviews et o Quantitative research methods:
  • Concept testing
  • Home use testing
  • Ad testing
    
    
    Qualifications:
    • Undergraduate degree required, MBA preferred
    • Min 7+ years of focused experience on Market Research methods on the supplier side or 5+ years on the Client side
    • CPG experience needed
    • Proven track record of excellent communication and presentation skills, and ability to interact well with all levels of Management.
    • Ability to thrive in a fast paced environment
    • Strong bias for action and results orientation
    • Ability to build strong cross functional relationships
    • Solid strategic thinker
    • Team player
    • Analytic rigor
    • Self-confident integrity Job Description:
      • The Manager of Consumer Market Intelligence plays a key role within Client Consumer Brands managing insights support for Client's Detergent Portfolio, Retailer Brands (Laundry Detergents and Fabric Finishers, and Laundry Specialties and Canadian business.
      • This high visibility role is a technical expert focused on market research methods, design, data collection and analysis to provide the necessary market understanding to drive evidence-based strategic and tactical organizational decisions.
      • The position will provide holistic, insight-driven consultation to all levels of internal stakeholders using market, portfolio and brand-level market research and information.
        Responsibilities:
        • Collaborate with cross functional teams to identify business questions for the research.
        • Design and execute market research to answer business questions by integrating primary and secondary data sources.
        • Employ appropriate qualitative and quantitative research methods including focus groups, in-home ethnographies, 1-1 interviews, concept tests, Home Use Tests, Advertising testing, Discrete choice testing etc. to address the business question.
        • Effectively manage market research partner relationships.
        • Effectively manage projects to achieve team goals and complete work assignments within aligned time frames.
        • Provide concise analysis of findings and generate recommendations to directly address business questions.
        • Work with cross functional teams to develop learning plan for responsible businesses.
        • Test new methods to improve quality and speed

Keywords: RGBSI, Stamford , Consumer Market Manager Intelligence, Executive , Stamford, Connecticut