VP, Marketing Process & Transformation
Posted on: September 22, 2022
The VP of Marketing Process and Transformation will advocate for
key transformations to grow engagement, calls, and sales while
bringing efficiency to our operations. This individual analyzes and
measures the effectiveness of existing marketing processes and
develops sustainable, repeatable and quantifiable improvements.
This individual engages with key stakeholders to lead and deliver
on initiatives that improve processes and enhance experiences for
the customer and the marketing teams. This person will manage a
team and set expectations to the executive leadership on realistic
outcomes and achievable goals.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and
enhance the customer experience.
Proactively identify areas to increase marketing efficiency where
technical gaps or manual process could be reasonably automated or
redesigned through deployment of solutions/tools, and initiate the
review of those areas with responsible stakeholders.
Ensure marketing automation tools provide clear, intuitive,
properly contextualized and actionable information that enable
marketing teams to make quick well informed decisions when using
Coordinate with stakeholders to ensure that automation tools
continue to support the needs of marketing teams; track marketing
automation KPIs such as usage, throughput, automation fallout,
etc.; communicate these KPIs to management with recommendations for
Research best business practices within and outside the
organization to establish benchmark data.
Collect and analyze process data to initiate, develop and recommend
business practices and procedures that focus on enhanced program
quality, increased productivity and reduced cost.
Lead efforts to design innovative and strategic business processes
to create a sustainable competitive advantage and deliver process
and administrative efficiencies.
Utilize independent judgment on analysis of variable factors
allowing for determination of a course of action.
Determine how new information technologies can support
re-engineering marketing processes.
Utilize experience with benchmarking, business process analysis,
re-engineering, change management and measurement to recommend and
drive marketing process and systems changes and/or process-driven
Advise leadership about developing functional strategies on matters
Contribute to the identification of projects and business
opportunities that foster innovation and meet strategic objectives
through proactive process review and researching
Lead the design of innovative business processes and approaches,
creating sustainable competitive advantage and administrative
Interface with all areas and levels of leadership within the
organization teams to advise and provide oversight of projects, key
insights, and ensure project milestones and deliverables are
implemented in a timely manner.
Develop and manage detailed project documentation for care
management projects of various scopes and scales.
Establish and review program pipeline, progress, and ensures
projects are delivering the desired business outcomes.
Provide project and program coordination to guide the
implementation of new processes and process modifications.
Utilize the solutions and tools built to provide results to
Additional projects as requested or required.
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Marketing subject matter expertise in the areas of process,
operations and strategy
Ability to understand data management including ETL, API, data
staging, exception-based auditing and entity relationships
Ability to analyze disparate data to draw meaningful
Ability to understand the complexity of cross-functional teams
working together to execute various existing customer and
acquisition marketing campaigns
Ability to understand requirements in the broadest context of
business problems and recommend innovative solutions
Strong business acumen balanced with analytical skills in order to
see the big picture and draw out insights and observations
Demonstrated ability to effectively interact with and influence all
levels of the organization, including senior/executive level
Problem solver with a proven ability to lead in a fast paced,
highly complex organization
Proactive and high level of accountability / ownership
High level of proficiency with Microsoft applications (Word, Excel,
Ability to design highly creative and innovative approaches to
Demonstrated ability to effectively lead through change
Excellent interpersonal, organization, communication and
Must be passionate about contributing to a Marketing organization
focused on continuously improving processes and both internal and
external customer experiences
Required Related Work Experience and Number of Years
General management experience - 10+
Consulting and/or process improvement - 10+
Work within a Marketing agency or organization - 10+
Program/project management experience - 10+
Leading and implementing pre- and post-deployment assessment and
analysis - 10+
Analytics and data management - 5+
Preferred Skills/Abilities and Knowledge
PMP certification and/or Lean / Six Sigma Certification
Preferred Related Work Experience and Number of Years
Cable industry leadership experience
Some Travel required
PHYSICAL AND MENTAL REQUIREMENTS
Mental Requirements XMK019 314060 314060BR
Keywords: SPECTRUM, Stamford , VP, Marketing Process & Transformation, Executive , Stamford, Connecticut
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