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Senior Manager, Competitive Intelligence

Company: SPECTRUM
Location: Stamford
Posted on: September 20, 2022

Job Description:

JOB SUMMARY
The Senior Manager, Competitive Intelligence is responsible for tracking and reporting competitive intensity across Charters footprint, focused on the Mobile product, and supporting the work on the Residential segment (Internet, Video and Voice products). The person will support a wide range of intelligence projects including competitor research, cross-functional team programs, competitive SWOT analysis and developing creative tools to educate internal audiences with competitive knowledge. Works closely with Field Marketing to identify local level competitive tactics and trends, and monitors competitor websites, earnings calls, press releases and other publicly available intelligence sources.

MAJOR DUTIES AND RESPONSIBILITIES
Identifies, assesses, and sources intelligence from internal and external sources

Produces weekly and monthly mobile porting report to inform business decisions

Prepares the quarterly Mobile Market Share report and assists team on Residential and SMB market share reports

Understands the measurement of homes passed overlap information for regional and local competitors

Analyzes market share and flow share trends for all competitors, at a local market level

Assesses growth opportunities and threats by geography and product

Analyzes offers and promotional tactics for national, regional and local competitors

Assists marketing and legal teams in developing and countering competitive claims

Keeps abreast of key industry and product trends

Gains an understanding of business needs and researches and recommends solutions

Maintains a focus on customer excellence and links to business challenges and objectives with tactical execution and results

Perform other duties as assigned

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

Ability to read, write, speak and understand EnglishStrong knowledge of marketing principles, techniques, and processesAbility to conduct competitive analysis and business/ industry research Solid understanding of field marketing and intelligence Strong communication skills, including experience presenting complex information in a concise and easy to understand fashionMS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in ExcelAbility to manage large, complex data projectsStrong organizational skills and attention to detailAbility to succeed in a fast-paced dynamic environment with limited oversight Ability to analyze and interpret dataAbility to effectively present information to managementAbility to make decisions and solve problems while working under pressureAbility to supervise and motivate othersAbility to think strategically and anticipate future trends, needs and expectationsAbility to analyze large datasets to summarize key trends and synthesize insightsProficiency with Microstrategy and Tableau requiredProficiency with Think Cell, SQL and Alteryx preferredEducation
Bachelors degree in Marketing, Management, Finance, Statistics or Economics or equivalent work experience
MBA preferred

Related Work Experience
Marketing or Strategic Planning experience: 6-7 years

WORKING CONDITIONS
Office environment
Occasional travel
#LI-LQ1 MDA625 317654 317654BR Required
Preferred
Job Industries
  • Transportation

Keywords: SPECTRUM, Stamford , Senior Manager, Competitive Intelligence, Executive , Stamford, Connecticut

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