Digital Marketing Manager
Company: Girls With Impact
Location: Stamford
Posted on: August 7, 2022
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Job Description:
About UsGirls With Impact -operates the only live, online
business program for young women 14-24. Amid Covid, we've filled a
tremendous gap and have served about 10,000 students, but we've
just scratched the surface. We're at a critical inflection point
and are looking for a savvy and energetic Digital Marketing &
Recruitment Guru to play a critical role in scaling the
organization. This is a fantastic opportunity to shape the next
phase of this exciting organization. Girls With Impact is a 501c3
non-profit organization.
Your location: -CT or Westchester, NY preferredOffice location:
-Remote - but candidates must be able to come to Stamford, CT
once/week. Please do not apply if this does not match your
location.
Status: -Full-time employee (contract to start preferred)
Start: -Immediate
About You: - - - - - - - -You have an entrepreneurial mindset but
bring professional experience and standards - - - - - - - -You
operate with a sense of urgency while executing with excellence - -
- - - - - -You bring a strategic mindset but roll up your sleeves
to implement the vision
About the Role:You'll lead and execute digital marketing and
recruitments efforts to drive student registrations. Key
responsibilities include: - - - - - - - -Develop and execute the
delivery of effective digital marketing to drive brand/PR and
student recruitment. - - - - - - - -Develop and manage a marketing
calendar to leverage key channels including social media, story
telling through content, influencer engagement, paid online
advertising (with modest budget), and partner outreach/engagement.
- - - - - - - -Leverage key assets including testimonials, girls'
stories, PR, CEO's reach, prior parents/students, etc. - - - - - -
- -Identify, lead and execute new partnerships to drive student
growth and leadership - - - - - - - -Leverage data, tools,
analytics to improve recruitment conversions - - - - - - - -Report
on metrics/ROI - - - - - - -Pitch/Engage TV/Print/Online news for
local and national media coverage
Qualifications and Skills - - - - - - - -College degree in
marketing, business or digital marketing - - - - - - - -2 years+
demonstrated experience in digital marketing ideally in the
education, consumer, Ad/PR agency or with own business. - - - - - -
- -Brings an analytical mindset to marketing (i.e., AB testing,
google analytics, ROI, SEO) - - - - - - - -Experience creating,
delivering, and tracking marketing campaigns - - - - - - - -Solid
experience with all social media platforms (esp. Facebook,
Instagram, LinkedIn) and best practices (use of groups, events,
lists, tagging, influencer identification) - - - - - - - -Digitally
savvy; fast learner; embraces technology and learning new systems -
- - - - - - -Knowledge of Agile CRM or similar CRM (e.g.,
SalesForce), excel, Canva (or similar graphics), SEO, Google suite,
online content, video, etc. - - - - - - - -Strong organizational
skills with an analytical mind; embraces data/metrics - - - - - - -
-MBA or similar a plus but not required - - - - - - - -Ability to
synthesize information into actionable steps and presentations - -
- - - - - -Experience in biz dev/structuring partnerships and/or
effectively engaging key influencers
Ideal candidate: - - - - - - - -Has a strategic mindset but enjoys
"being in the weeds"; a doer - - - - - - - -Stays abreast of best
practices - - - - - - - -Loves the win, loves building
relationships - - - - - - - -Embraces a start-up environment but
has professional experience - - - - - - - -Hard working, attention
to detail, highly committed - - - - - - - -A strong writer and
communicator, with a customer-focused mindset - - - - - - - -High
standards for delivering excellence - - - - - - - -Ability to
prioritize, make recommendations, and take action - - - - - - -
-Adaptable/flexible, able to juggle multiple tasks - - - - - - -
-Able to work independently and remotely partially; very occasional
travel
---Why work for Girls With Impact?
Keywords: Girls With Impact, Stamford , Digital Marketing Manager, Executive , Stamford, Connecticut
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here to apply!
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