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Digital Marketing Manager

Company: Girls With Impact
Location: Stamford
Posted on: August 7, 2022

Job Description:

About UsGirls With Impact -operates the only live, online business program for young women 14-24. Amid Covid, we've filled a tremendous gap and have served about 10,000 students, but we've just scratched the surface. We're at a critical inflection point and are looking for a savvy and energetic Digital Marketing & Recruitment Guru to play a critical role in scaling the organization. This is a fantastic opportunity to shape the next phase of this exciting organization. Girls With Impact is a 501c3 non-profit organization.
Your location: -CT or Westchester, NY preferredOffice location: -Remote - but candidates must be able to come to Stamford, CT once/week. Please do not apply if this does not match your location.
Status: -Full-time employee (contract to start preferred)
Start: -Immediate
About You: - - - - - - - -You have an entrepreneurial mindset but bring professional experience and standards - - - - - - - -You operate with a sense of urgency while executing with excellence - - - - - - - -You bring a strategic mindset but roll up your sleeves to implement the vision
About the Role:You'll lead and execute digital marketing and recruitments efforts to drive student registrations. Key responsibilities include: - - - - - - - -Develop and execute the delivery of effective digital marketing to drive brand/PR and student recruitment. - - - - - - - -Develop and manage a marketing calendar to leverage key channels including social media, story telling through content, influencer engagement, paid online advertising (with modest budget), and partner outreach/engagement. - - - - - - - -Leverage key assets including testimonials, girls' stories, PR, CEO's reach, prior parents/students, etc. - - - - - - - -Identify, lead and execute new partnerships to drive student growth and leadership - - - - - - - -Leverage data, tools, analytics to improve recruitment conversions - - - - - - - -Report on metrics/ROI - - - - - - -Pitch/Engage TV/Print/Online news for local and national media coverage
Qualifications and Skills - - - - - - - -College degree in marketing, business or digital marketing - - - - - - - -2 years+ demonstrated experience in digital marketing ideally in the education, consumer, Ad/PR agency or with own business. - - - - - - - -Brings an analytical mindset to marketing (i.e., AB testing, google analytics, ROI, SEO) - - - - - - - -Experience creating, delivering, and tracking marketing campaigns - - - - - - - -Solid experience with all social media platforms (esp. Facebook, Instagram, LinkedIn) and best practices (use of groups, events, lists, tagging, influencer identification) - - - - - - - -Digitally savvy; fast learner; embraces technology and learning new systems - - - - - - - -Knowledge of Agile CRM or similar CRM (e.g., SalesForce), excel, Canva (or similar graphics), SEO, Google suite, online content, video, etc. - - - - - - - -Strong organizational skills with an analytical mind; embraces data/metrics - - - - - - - -MBA or similar a plus but not required - - - - - - - -Ability to synthesize information into actionable steps and presentations - - - - - - - -Experience in biz dev/structuring partnerships and/or effectively engaging key influencers
Ideal candidate: - - - - - - - -Has a strategic mindset but enjoys "being in the weeds"; a doer - - - - - - - -Stays abreast of best practices - - - - - - - -Loves the win, loves building relationships - - - - - - - -Embraces a start-up environment but has professional experience - - - - - - - -Hard working, attention to detail, highly committed - - - - - - - -A strong writer and communicator, with a customer-focused mindset - - - - - - - -High standards for delivering excellence - - - - - - - -Ability to prioritize, make recommendations, and take action - - - - - - - -Adaptable/flexible, able to juggle multiple tasks - - - - - - - -Able to work independently and remotely partially; very occasional travel
---Why work for Girls With Impact?

  • Play an instrumental role in the growth of this organization
  • Parlay your skills for a mission-driven organization at the intersection of education, girls, and entrepreneurship
  • Work remotely
  • 401k
  • Professional development opportunities
  • Opportunity for growth

Keywords: Girls With Impact, Stamford , Digital Marketing Manager, Executive , Stamford, Connecticut

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