Marketing Director
Company: Allegiance Trucks
Location: Stamford
Posted on: June 26, 2022
Job Description:
CATEGORY MarketingDescription Position Purpose / Summary: This
is an opportunity to create and own a marketing strategy from the
ground up with a clean slate. Allegiance Trucks LLC is the fastest
growing commercial truck, parts and service dealer group in the
county! We need to consolidate and amplify our messaging to attract
the best people and let our customers know what we can do for them
and why they should buy from us! We are looking for a flexible and
versatile marketer who will be responsible for the development of
our brand and the growth of our inbound sales as well as crafting a
compelling message to recruit talent to our organization. This role
also includes marketing to increase sales of our parts and service
businesses to B2B and B2C customers. This is a high-level position
reporting directly to the CEO - but the marketing team is small, so
this job is for a doer. We do not have all the answers, this is an
opportunity to make a lasting marketing enterprise. The Marketing
Director needs a balance of creative and analytical skills and will
be responsible for developing, tracking, analyzing, and reporting
marketing campaigns. They will evaluate success, measure ROI, and
determine best practices. This individual will work with teams
across departments and locations spanning eight states and 1,000+
employees, including executive leadership, to ensure the best use
of budget and identify how to reach key target audiences across
channels. Essential Responsibilities:
- Work with executive team to quickly get up to speed on the
brand, the culture, the customer needs, our marketing goals and
operational processes
- Develop strategies and tactics to build awareness of Allegiance
Trucks and drive qualified traffic to our physical and digital
front doors; in particular refine and enhance our SEO, SEM and
retargeting efforts.
- Deploy successful marketing campaigns and own their
implementation from ideation to execution
- Manage, maintain and analyze CRM and third-party customer
databases to clarify how customer data is structured across the
company and collaborate across departments and locations to
maintain organization-wide data standards.
- Produce valuable and engaging content for our website, social
channels and newsletter
- Partner with key industry players (our manufacturers), agencies
and vendors to support manufacturer level initiatives
- Prepare and monitor the marketing budget on a monthly,
quarterly and annual basis and allocate funds efficiently
- Oversee and approve creative for all marketing material, from
website banners to printed brochures
- Drive Allegiance Trucks promotions, newsletter, website,
Intranet, and specialized projects
- Measure and report on the performance of marketing campaigns,
gain insight and assess against goals
- Analyze consumer behavior and adjust marketing campaigns
accordingly Requirements:
- A positive attitude and the aptitude to own the entire
marketing process
- 6+ years of marketing analytics, marketing operations, or
digital marketing experience
- Proven experience in using CRM and Marketing Automation tools
to identify, understand and reach target audiences
- Ability to devise and lead multi-channel marketing campaigns
that engage, educate and motivate
- Solid knowledge of digital marketing and website analytics
tools
- Experience with SEO/SEM optimization and Google Adwords
campaigns
- Advanced skills in Microsoft Excel and experience with data
visualization tools
- Up-to-date with the latest trends and best practices in digital
marketing and measurement
- BSc/MSc degree in Marketing or related is a plus
- Work closely with frontline operations and understand retail
demands.
- Proficiency with Diamond Analytics, OEM and Arcadium (CRM) is a
plus FULL-TIME/PART-TIME Full-TimeSHIFT -not applicable-CITY
StamfordSTATE CTTRAVEL KEYWORDS Position Marketing DirectorNUMBER
OF OPENINGS 1EXEMPT/NON-EXEMPT ExemptREQ NUMBER MAR-22-00001OPEN
DATE 5/16/2022LOCATION CorporateEOE STATEMENT We are an equal
employment opportunity employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, disability status, protected
veteran status or any other characteristic protected by
law.PI182246100
Keywords: Allegiance Trucks, Stamford , Marketing Director, Executive , Stamford, Connecticut
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