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Senior Manager, Marketing Research

Location: Stamford
Posted on: June 23, 2022

Job Description:

Charter Communications is looking to add a passionate consumer advocate to our Consumer Research team. This Senior Manager will play a critical role to identify, champion and act on research and information needs. This individual will report to the VP, Consumer & Market Research and lead research projects to deliver against a strategic set of objectives. Join us in our new headquarters, walking distance from the Stamford, CT train station!

Identify research needs to support various functions throughout the company, including marketing, product, communications, sales, customer support, offer management, and competitive intelligence

Key responsibilities include customer satisfaction tracking, product research at various stages of product lifecycle, path to purchase research, offer/pricing research, ad testing (TV, digital, etc.), messaging research, brand health evaluation, and segmentation

Design and execute custom quantitative and qualitative research projects among residential consumers and small/medium business owners/decision makers

Compile concise reporting and present findings to internal clients, including leadership

Efficiently and effectively manage partnerships and vendors

Continuously explore new research methodologies and identify ways to improve research practices

Skills/Abilities and Knowledge

  • Strong communication skills
  • Ability to identify research necessary to address a multitude of business needs
  • Experience with various qualitative and quantitative research methodologies, including conjoint and discrete choice methodologies
  • Ability to manage the complete research process and partner with outside vendors
  • Ability to analyze and interpret data (both primary and secondary) to make recommendations
  • Resourceful, proactive, and detail-oriented
  • Able to thrive in fast-paced environment while managing multiple projects at once
  • Ability to prioritize and organize effectively, work independently and make decisions
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Ability to read, write and speak the English language to communicate with employees and suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner
  • Ability to maintain confidentiality (and honor all Charter customer privacy requirements)Education
    Bachelor's degree in Research, Marketing, Business, Management or related field

    Related Work Experience
    Project management experience - 8+ years
    Marketing Research experience - 10+ years

    Skills/Abilities and Knowledge
    Knowledge of syndicated partners (e.g. Comperemedia, Kantar, Forrester and SNL)
    Knowledge of television, internet, mobile, and media products and services
    Experience with or ability to learn User Testing and Qualtrics survey platform
    Experience with or the ability to learn SPSS

    Office environment, light to moderate travel required (10-20%)
    Required to report to the Stamford, CT office MRS615 308812 308812BR

Keywords: SPECTRUM, Stamford , Senior Manager, Marketing Research, Executive , Stamford, Connecticut

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