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Senior Manager, Vertical Marketing Programs, Spect

Company: Humanity
Location: Stamford
Posted on: May 16, 2022

Job Description:

Job DescriptionCompany Description

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated.

If you identify with any of the following communities do not hesitate to register, even if you feel that this particular opportunity is not the right fit for you.

Company Name: SpectrumJob Description

At a glance:

  • Are you a marketing professional skilled at developing and implementing marketing plans and campaigns to drive acquisition in a business-to-business (B2B) environment?
  • Can you drive successful results in the healthcare and hospitality verticals while leading a team of marketing professionals and working with cross-functional boundary partners?
  • Do you desire a competitive salary with lucrative benefits and a focus on professional development? Our company:

    At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

    Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.

    Highlights:

    As the Senior Manager of Vertical Marketing Programs, you drive sales through detailed marketing campaign and promotion success with outside agencies for the healthcare and hospitality segments. You are passionate about aligning the ecosystem by leading the annual development and execution of the go-to-market (GTM) and business development strategy. You are a decisive leader skilled at managing a team of vertical Program Managers through marketing initiatives from inception through final reporting. You combine your industry knowledge and understanding of company objectives to manage vertical programs such as campaigns for telehealth, Rural Health and national hotel brands.

    You propel business through the identification and execution of new value chain relationships while managing a portfolio of existing ones. You maximize efforts by leading the analysis of the sales funnel and actual revenue. You excel at developing a quarterly vertical business review versus the target and forecasts market demand. You achieve company growth by working with Sales, Sales Operations, Product Management and Strategy to drive demand and lead generation. You direct campaigns within an office environment and travel as needed to meet company objectives. You report to the Director of Vertical Marketing for goals, guidance and assistance.

    Position benefits:
    • Competitive salary with bonus.
    • Health, vision and dental insurance.
    • 100% company match 401(k) up to 6%.
    • Company funded retirement accumulation plan for an additional 3%.
    • Education assistance.
    • Pretax childcare spending account.
    • Paid holidays, vacation days, personal days and sick days.
    • Employee discount on spectrum services where available.What you will do:
      • Encourage company-wide excellence and growth by actively and consistently supporting all efforts to simplify and enhance the client experience.
      • Drive marketing campaigns by leading a group of cross-functional vertical Program Managers through the completion of marketing campaigns, to include post-campaign analyses and reports.
      • Coordinate and implement enterprise-wide marketing campaigns through collaboration with internal teams and outside advertising agencies.
      • Craft creative media strategies by partnering with research teams to develop in-depth client insights.
      • Ensure financial success by managing the budget and monthly accrual process for respective areas.
      • Attract and develop talent by leading, training and providing effective coaching.
      • Perform additional duties related to the position as assigned.Required keys for success:
        • Three or more years of creative campaign development and production experience.
        • Five or more years of direct marketing experience.
        • Five or more years of experience partnering with creative advertising agencies to develop marketing campaigns that deliver outstanding results.
        • Experience with marketing project management.
        • Advanced knowledge of telecommunications products and services.
        • Expert in marketing strategies, procedures and project management.
        • History of developing campaigns for acquisition, upgrade, cross-sell, upsell, retention, education and brand marketing.
        • Extensive experience in developing direct marketing campaigns, strategies and initiatives.
        • Track record of developing scientific matrices and executing on them flawlessly.
        • Detail-oriented with the ability to analyze and interpret data and continually evolve strategies based on key learnings.
        • Proven leadership skills with the ability to work independently and communicate with all levels of an organization.
        • Solid prioritization and organizational skills with the ability to make decisions and resolve issues while working under pressure.
        • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
        • Effective written and spoken English communication skills with all levels of an organization.How you will stand out from the crowd:
          • Knowledge of Spectrum Enterprise products and services.
          • B2B marketing experience.
          • Familiar with healthcare, hospitality and technology industry marketing.
          • Experience developing direct marketing campaigns for subscription-based businesses.Your education:
            • Bachelor's degree in marketing or a related field, or equivalent combination of education, training and experience (required).

Keywords: Humanity, Stamford , Senior Manager, Vertical Marketing Programs, Spect, Executive , Stamford, Connecticut

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