Consumer Marketing Director - Oral Healthcare
Company: Philips
Location: Stamford
Posted on: May 14, 2022
Job Description:
Job TitleConsumer Marketing Director - Oral HealthcareJob
DescriptionEffective Wednesday, December 8, 2021, all U.S.-based
employees are required to be fully vaccinated against COVID as a
condition of employment at Philips. Employees with a sincerely held
religious belief and/or disability impacting their ability to
obtain the COVID vaccine can request a reasonable accommodation.If
you are a Colorado resident and this role is a field-based or
remote role, you may be eligible to receive additional information
about the compensation and benefits for this role, which we will
provide upon request. You may contact 888-367-7223, option 5, for
assistance.Philips is a global leader in health technology,
committed to improving billions of lives worldwide and striving to
make the world healthier and more sustainable through innovation.
Driven by the vision of a better tomorrow.But it's not just what we
do, it's who we are. We are 80,000, wonderfully unique individuals,
with two things in common: An unwavering sense of purpose and a
relentless determination to deliver on our customers' needs. It's
what inspires us to create meaningful solutions - the kind that
make a real difference - when it matters most.The world and our
customers' needs are changing faster than ever before and while we
are proud of what we do already, we know we can do more. That's why
we need you, to help us tackle increasingly complex challenges
posed by ever evolving health and well-being needs.In this role,
you have the opportunity toRepresent the voice of the consumer for
Philips in the Market and responsible for delivering measurable
business impact (Growth, Consumer NPS and Brand Preference) for the
Personal Health Business Cluster & the underlying Businesses, as
well as other (Health systems) business clusters with consumer
focused propositions (example sleep) through the creation and
implementation of the 24-month integrated consumer-centric
Marketing plan in the Market.Looking at the challenges the world is
facing today Philips' purpose has never been more relevant. So,
whatever your role, if you share our passion for helping others,
you'll be working towards creating a better and fairer future for
all.You are responsible for
- A 24-month rolling integrated consumer marketing plan, based on
Consumer, Market and competitor insights (which includes the
champion propositions) as input to the Personal Health SPOR and BMC
plans for the Market
- Optimal allocation of local A&P spend as input for AOP
cycles, BMC planning
- Localization of global content and local content creation
(influencers, PR, etc.) in collaboration with the Digital Business
Leader -Consumer, Portfolio marketing, incl. omni-channel calendar
(in which NPI sits) and portfolio management (SKU rationalization/
phase in phase out)
- Local insights about consumers, markets, competition, and
trends, and provides input to the Businesses during VPC and
PDLM
- Based on the Personal Health Cluster Strategy and brand
strategy in the Market, develops and implements the 24-month
rolling Integrated Marketing Plan in the Market (LMAP). Works cross
business and cross-cluster, where required (for example consumer
facing Sleep business), to ensure all consumer facing marketing
activities are covered in the Market.
- Drives Marketing team (Business Marketing Managers and
professional marketing (for OHC and MCC) and Local Marketing
Strategy and planning, owning the A&P spent
responsibility.
- Responsible for effective BMC planning based on granular SOB
analyses: Partner with BM&S Leader and Business BDM to build
the BMC handshake and ongoing performance management against plan.
Orchestrates the BMC process and secures BMC targets in conjunction
with BM&S Leader and Sales Leader (across all BMC for the
overall product portfolio in the Market).
- Drives demand generation and ensures that business performance
is being delivered according to KPIs such as yearly sales, order
intake, market shares, Integral Gross Margin (IGM) through price
realization in markets, A&P, Integral Sales Margin (ISM) and
marketing ROI.Portfolio Marketing:
- Provides inputs to the cluster marketing for the definition of
the 24-month planning including selection of the champion
propositions / SoB
- Provide inputs to the businesses during the VPC and PDLM to
ensure local relevance
- Together with Category Leader determines product and service
portfolio for the Markets, setting up and executing roadmaps for
the introduction of new products or updates and the phasing-out of
existing products in such a way that an optimal product and service
portfolio is available on the market in time and with low costs of
stock
- Champions the voice of the customer and manages a holistic
customer experience in the Market across the product and services
portfolio
- Drives localization of global content and local content
creation (influencers, PR, etc.), to ensure successful launch for
new products/services/solutions in the market in collaboration with
the Digital Business Consumer Leader and Trade Shopper Marketing
Leader.
- Contributes actively to the development of new business models
and new channels in collaboration with the Sales Leader (who
leads)
- Drives consumer loyalty by aligning the necessary resources
within the Market
- In collaboration with Insights & Analytics group responsible
for validation of the local insights and source of business
-Co-leads the CoE Insights & Analytics for the Personal Health
Cluster in the Market (assigned resources from CoE Insights &
Analytics residing in Group Marketing). Provide business with local
insights about markets, competition, and trends, and provides input
to the Businesses during VPC and PDLM
- Marketing Performance Optimization and drives continuous
improvements applying LEANYou are a part ofThe growth engine of the
Personal Care team driving marketing excellence to support ongoing
base business health as well as transform the business through new
business initiatives. As part of the Marketing Team, you will work
collaboratively with cross functional colleagues, connecting
customer and consumers with personal care solutions improving
health everywhere while growing as a business builder.Reporting to
the Sr. Director, Oral HealthcareTo succeed in this role, you
should have the following skills and experience
- University degree (Master's degree), and 10+ years of
experience in marketing
- Strong project management and organization skills and ability
to lead internal and external resources
- Ability to lead through influence and to work effectively with
senior executives
- Ability to collaborate effectively with global teams located
around the world
- Certified LEAN Advanced
- Experience as an integrator in a dynamic market and /or matrix
organization
- Experience in services and business models that drive recurring
revenue
- Experience with P&L management incl. revenue and margin
management
- Significant experience in marketing in the technology,
consumer, or healthcare domain
- Marketing channel mix strategies (on-line and offline)
- Experience with leading a cross functional team
- Experience with working in a business with complex
market/channel structuresCompany relocation benefits will not be
provided for this position. For this position, you will reside in
or within commuting distance to Stamford, CT.US work authorization
is a precondition of employment. The company will not consider
candidates who require sponsorship for a work-authorized visa.How
we work at PhilipsOur newly adopted hybrid work concept fuses
flexibility with collaboration to deliver great outcomes for our
people and our customers. We are embracing an approach wherein we
spend more time together than apart - which for full-time employees
translates to an average of at least 3 days working from the office
and up to 2 days from home - for our hybrid roles.Hybrid work
flexibility means people can meet the changing demands of work and
home in the most balanced, productive, and healthy way.Our hybrid
working model is defined in 3 ways:We believe in the importance of
impactful collaboration: There's a certain energy when everyone's
in the same room that can heighten idea generation and creative
friction needed for problem-solving.We embrace flexibility:
Choosing where, when, and how to work can vary according to task
and team schedules. Flexibility isn't office or online, it means
choosing the space that works best for you, your teams, and our
customers on a case-by-case basis.We want to be at our best: The
way we work, and our workspaces are designed to support our
well-being, offer career advancement opportunities, and enable us
to be at our best.Why should you join Philips?Working at Philips is
more than a job. It's a calling to create a healthier society
through meaningful work, focused on improving 3 billion lives a
year by delivering innovative solutions across the health
continuum. Our people experience a variety of unexpected moments
when their lives and careers come together in meaningful ways.
Learn more by watching this video.To find out more about what it's
like working for Philips at a personal level, visit the Working at
Philips page on our career website, where you can read stories from
our employee blog. Once there, you can also learn about our
recruitment process, or find answers to some of the frequently
asked questions.It is the policy of Philips to provide equal
employment and advancement opportunities to all colleagues and
applicants for employment without regard to race, color, ethnicity,
religion, gender, pregnancy/childbirth, age, national origin,
sexual orientation, gender identity or expression, disability or
perceived disability, genetic information, citizenship, veteran or
military status or a person's relationship or association with a
protected veteran, including spouses and other family members,
marital or domestic partner status, or any other category protected
by federal, state and/or local laws.As an equal opportunity
employer, Philips is committed to a diverse workforce. In order to
ensure reasonable accommodation for individuals protected by
Section 503 of the Rehabilitation Act of 1973, the Vietnam
Veterans' Readjustment Act of 1974, and Title I of the Americans
with Disabilities Act of 1990, applicants that require
accommodation in the job application process may contact
888-367-7223, option 5, for assistance.Equal Employment and
Opportunity Employer/Disabled/Veteran#LI-PH1It is the policy of
Philips to provide equal employment and advancement opportunities
to all colleagues and applicants for employment without regard to
race, color, ethnicity, religion, gender, pregnancy/childbirth,
age, national origin, sexual orientation, gender identity or
expression, disability or perceived disability, genetic
information, citizenship, veteran or military status or a person's
relationship or association with a protected veteran, including
spouses and other family members, marital or domestic partner
status, or any other category protected by federal, state and/or
local laws.As an equal opportunity employer, Philips is committed
to a diverse workforce. In order to ensure reasonable accommodation
for individuals protected by Section 503 of the Rehabilitation Act
of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title
I of the Americans with Disabilities Act of 1990, applicants that
require accommodation in the job application process may contact
888-367-7223, option 5, for assistance.
Equal Opportunity Employer/Disabled/Veteran
Keywords: Philips, Stamford , Consumer Marketing Director - Oral Healthcare, Executive , Stamford, Connecticut
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