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Consumer Marketing Director - Oral Healthcare

Company: Philips
Location: Stamford
Posted on: May 14, 2022

Job Description:

Job TitleConsumer Marketing Director - Oral HealthcareJob DescriptionEffective Wednesday, December 8, 2021, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips. Employees with a sincerely held religious belief and/or disability impacting their ability to obtain the COVID vaccine can request a reasonable accommodation.If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.But it's not just what we do, it's who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers' needs. It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.In this role, you have the opportunity toRepresent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster & the underlying Businesses, as well as other (Health systems) business clusters with consumer focused propositions (example sleep) through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.Looking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.You are responsible for

  • A 24-month rolling integrated consumer marketing plan, based on Consumer, Market and competitor insights (which includes the champion propositions) as input to the Personal Health SPOR and BMC plans for the Market
  • Optimal allocation of local A&P spend as input for AOP cycles, BMC planning
  • Localization of global content and local content creation (influencers, PR, etc.) in collaboration with the Digital Business Leader -Consumer, Portfolio marketing, incl. omni-channel calendar (in which NPI sits) and portfolio management (SKU rationalization/ phase in phase out)
  • Local insights about consumers, markets, competition, and trends, and provides input to the Businesses during VPC and PDLM
  • Based on the Personal Health Cluster Strategy and brand strategy in the Market, develops and implements the 24-month rolling Integrated Marketing Plan in the Market (LMAP). Works cross business and cross-cluster, where required (for example consumer facing Sleep business), to ensure all consumer facing marketing activities are covered in the Market.
  • Drives Marketing team (Business Marketing Managers and professional marketing (for OHC and MCC) and Local Marketing Strategy and planning, owning the A&P spent responsibility.
  • Responsible for effective BMC planning based on granular SOB analyses: Partner with BM&S Leader and Business BDM to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with BM&S Leader and Sales Leader (across all BMC for the overall product portfolio in the Market).
  • Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.Portfolio Marketing:
    • Provides inputs to the cluster marketing for the definition of the 24-month planning including selection of the champion propositions / SoB
    • Provide inputs to the businesses during the VPC and PDLM to ensure local relevance
    • Together with Category Leader determines product and service portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
    • Champions the voice of the customer and manages a holistic customer experience in the Market across the product and services portfolio
      • Drives localization of global content and local content creation (influencers, PR, etc.), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader.
      • Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)
      • Drives consumer loyalty by aligning the necessary resources within the Market
      • In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business -Co-leads the CoE Insights & Analytics for the Personal Health Cluster in the Market (assigned resources from CoE Insights & Analytics residing in Group Marketing). Provide business with local insights about markets, competition, and trends, and provides input to the Businesses during VPC and PDLM
      • Marketing Performance Optimization and drives continuous improvements applying LEANYou are a part ofThe growth engine of the Personal Care team driving marketing excellence to support ongoing base business health as well as transform the business through new business initiatives. As part of the Marketing Team, you will work collaboratively with cross functional colleagues, connecting customer and consumers with personal care solutions improving health everywhere while growing as a business builder.Reporting to the Sr. Director, Oral HealthcareTo succeed in this role, you should have the following skills and experience
        • University degree (Master's degree), and 10+ years of experience in marketing
        • Strong project management and organization skills and ability to lead internal and external resources
        • Ability to lead through influence and to work effectively with senior executives
        • Ability to collaborate effectively with global teams located around the world
        • Certified LEAN Advanced
        • Experience as an integrator in a dynamic market and /or matrix organization
        • Experience in services and business models that drive recurring revenue
        • Experience with P&L management incl. revenue and margin management
        • Significant experience in marketing in the technology, consumer, or healthcare domain
        • Marketing channel mix strategies (on-line and offline)
        • Experience with leading a cross functional team
        • Experience with working in a business with complex market/channel structuresCompany relocation benefits will not be provided for this position. For this position, you will reside in or within commuting distance to Stamford, CT.US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.How we work at PhilipsOur newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.Our hybrid working model is defined in 3 ways:We believe in the importance of impactful collaboration: There's a certain energy when everyone's in the same room that can heighten idea generation and creative friction needed for problem-solving.We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn't office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.Why should you join Philips?Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.Equal Employment and Opportunity Employer/Disabled/Veteran#LI-PH1It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
          Equal Opportunity Employer/Disabled/Veteran

Keywords: Philips, Stamford , Consumer Marketing Director - Oral Healthcare, Executive , Stamford, Connecticut

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