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Director, Multicultural Marketing

Company: SPECTRUM
Location: Stamford
Posted on: May 14, 2022

Job Description:

JOB SUMMARY
The Director, Multicultural Marketing is a seasoned marketing professional who can design programs to positively impact consumer growth through innovative marketing strategies , video services development and performance reporting for multicultural segment s . Work in close partnership with sales and marketing organizations to develop and drive multicultural efforts to evolve Charter's share enterprise wide. Responsible for ensuring that marketing and sales efforts across the organization are aligned and executed to drive value and ROI.

MAJOR DUTIES AND RESPONSIBILITIES
Support VP of Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to Multicultural segments.

Strategize and recommend marketing initiatives to drive year over year growth of the multicultural customer base.

Work with business intelligence reporting tools for executive presentations. Collaborate with cross functional groups t o drive call volume and new customer growth.

Develop monthly, quarterly and annual KPIs Dashboards, call volume reports and Direct Marketing tactics results analysis - Analysis of sales and marketing efforts to inform/guide the organization in terms of competitiveness in the industry

Oversee management on new directions and challenges related to multicultural content and programming and identify networks for Charter to carry across multicultural segments, e specially Asian consumers.

Lead creative strategy for go-to-market programs, working in concert with product management and integrated marketing teams.

Analyze both external and internal data, viewership ratings, performance data, research data to make decisions. Utilize MicroStrategy and Tableau for business intelligence reports.

Develop and maintain relationships with programming networks, studios and other content providers.

Educate the organization regarding market trends with the multicultural consumer, unrealized potential, and the risk to the business if the Multicultural segment is not properly represented

Understanding of Direct Marketing function and ability to utilize program results and research to inform creative strategy and establish A/B tests across targeted tactics.

Mentor direct reports and actively find ways to grow and cultivate team.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Experience with development of customer metrics and measurement tools (qualitative and quantitative)
Knowledge of program testing, tracking, profiling, targeting, metrics and analysis
Experience/knowledge of key Multicultural consumers: Hispanics, African American and Asian segments including Chinese, South Asians, and Korean, as well as Japanese and Filipino
Ability to be solutions-oriented thinker with a "can do" approach
Ability to think creatively and strategically

Education
BA or BS degree required in Business, Marketing, Communications or related field

Related Work Experience - 8+ years
Multicultural marketing Strategy development experience
Performance Analytics experience working with business intelligence reporting tools for executive presentations with senior leadership and C suite executives .
Must have experience using MicroStrategy and Tableau for business intelligence reports.
Industry experience in consumer technology or related industries
Direct Marketing experience in Acquisition, Upsell/Crossell and overseeing production
with major advertising campaigns, including TV, Direct Mail, Email and Digital

PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge

  • Exceptional written and oral communications skills
  • Strong interpersonal and inter-department collaboration skills
  • Strong organizational skills
  • Ability to effectively manage resources
  • Ability to build multicultural marketing budget
  • Ability to manage multiple projects at one time and to prioritize and organize effectively
  • Ability to lead, manage and develop a high performing team
  • Ability to motivate others to drive revenue while ensuring customer satisfaction
  • Ability to influence across the organization, particularly at the senior levels
  • Ability to link strategies to financial plans and effectively manage budgets
  • Ability to make decisions and solve problems while working under pressure
  • Ability to maintain high levels of energy and develop staff to consistently create a positive environment
  • Ability to be a highly efficient, strong solutions-based thinker and data-driven in decision-making.
  • Ability to manage all phases of a large project from beginning to end with significant autonomy
  • Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.)
  • Ability to work independently
  • Ability to clearly articulate ideas and feedback in a constructive way
  • Knowledge of cable and telecommunications products and services (e.g., Cable/High Speed Internet/Telephone) Education
    Master's degree preferred

    WORKING CONDITIONS
    Office environment- in Stamford CT headquarters. MGNBR

Keywords: SPECTRUM, Stamford , Director, Multicultural Marketing, Executive , Stamford, Connecticut

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