Marketing Manager, Lead Management and Conversion, Spectrum Enterprise

Company: SPECTRUM
Location: Stamford
Posted on: May 14, 2022

Job Description:

At a glance:

• Are you a creative marketing professional that can monitor daily analytics on conversion and close rates by lead type to provide lead program optimization recommendations?
• Do you desire a leadership position guiding all aspects of multiple marketing lead management processes from concept through implementation?
• Can you work with Sales Enablement and other teams to determine list strategy for sales while monitoring volume and pacing to ensure proper volume of leads are being delivered?Our company:
  
  At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
  
  Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
  
  Highlights:
  
  As the Marketing Manager of Lead Management and Conversion, you drive marketing leads through the sales funnel by aligning and optimizing Marketing and Sales programs. You focus on guiding the marketing lead management process from beginning to end in collaboration with the Marketing Operations team. You review daily analytics on conversion and close rates by lead type to provide leadership with optimization recommendations or lead routing rule changes. You support the lead process, proper lead assignment and routing and marketing lead conversion for all direct sales channels in partnership with Sales, Sales Enablement and Marketing teams.
  
  You are a go-to resource and a subject matter expert (SME) on sales and value the opportunity to train and coach teams on sales procedures and processes. You maximize sales leads conversion by managing the list strategy and development, monitoring key lead metrics and executing optimization plans. You are an expert in Salesforce, Eloqua and business-to-business (B2B) marketing strategies for brand, demand generation and lead generation. You work within an office environment and travel as needed to meet company objectives. You report directly to the Director of Lead Management and Conversion for goals and guidance.
  
  Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.What you will do:
    • Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
    • Be the empowering leader of marketing programs for all products and offers by managing marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, client life cycle management, brand and content and test cycles from inception through implementation.
    • Initiate the sales cycle by collaborating with business leaders to determine target strategies and schedules while ensuring a successful cycle through support of client acquisition.
    • Drive the sales cycle by developing, maintaining and communicating marketing programs for all targets, products offers and geographic areas.
    • Increase sales by strategizing and implementing applicable programs and analyzing campaign performance across key metrics.
    • Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing return on investment (ROI) to cost per connect.
    • Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
    • Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
    • Perform additional duties related to the position as assigned.Required keys for success:
      • Five or more years of marketing experience.
      • Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
      • Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
      • History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
      • Expert at making recommendations and managing and fostering change.
      • Track record of analyzing and interpreting data to make recommendations.
      • Confident when presenting complex information at the executive level.
      • Solid attention to detail balanced with a focus on the client using honesty, integrity and ethics.
      • Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
      • Effective written and spoken English communication skills with all levels of an organization.How you will stand out from the crowd:
        • Experience partnering with Sales to achieve revenue goals using sales lists, marketing leads and follow up activities.
        • Strong business-to-business (B2B) marketing acumen with the ability to develop strategies for weekly lead management optimization and strategy recommendations across segments.
        • History of working with data and a clear understanding of the marketing and sales funnels.
        • Experience with Eloqua, Salesforce, Ring Lead and Outreach software.
        • Understanding of daily analytics on conversion and close rates by lead type resulting in recommendations for lead program optimizations.Your education:
          • Bachelor's degree in marketing or a related field, or an equivalent combination of education, training and experience (required).
          • Master's degree in business administration (preferred).MGN350 307860-2 307860BR

Keywords: SPECTRUM, Stamford , Marketing Manager, Lead Management and Conversion, Spectrum Enterprise, Executive , Stamford, Connecticut