Sr. Manager, Digital Marketing Creative
Company: SPECTRUM
Location: Stamford
Posted on: May 13, 2022
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Job Description:
JOB SUMMARY
The Sr. Manager, Digital Marketing manages digital creative
development for online campaigns and websites from inception
through post-campaign analysis and summary report. In this role you
will drive online sales, revenue and operating efficiencies in
customer acquisition and migration for cable TV, high-speed
Internet, home phone and mobile services while employing strong
organizational and sales-driven creative skills. You'll work
closely with internal departments and external agencies to uphold
offer and target strategies and promote marketing throughout the
organization.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and
enhance the customer experience
Coordinate with internal teams and external agencies to translate
marketing strategies into effective creativity for online campaigns
to include desktop & mobile display, video, and social media.
Uphold the Spectrum brand in all online mediums including marketing
tactics, websites, affiliates, and external sales partner websites.
Understands Spectrum core values and products.
Leverage best practices for digital creativity. Integrate the
functional aspects of online media from display through landing
page and through the e-commerce buyflows, maintaining the most
appropriate message at each respective touch-point. Sync with
online team partners for sales and conversion metrics to better
improve online sales and customer experience.
Integrate closely with Media (corporate and field) on performance
across key metrics refining as needed. Understands most efficient
use of resources and timing to maximize value of all campaigns.
Coordinate with internal strategy teams on identifying segments and
proper messaging unique to the online space.
Manage external agencies and internal stakeholders in integrating
social media into marketing campaigns.
Employ strong project management skills, demonstrating the ability
to set and meet deadlines for multiple simultaneous projects while
maintaining accuracy and efficiency in deliverables.
Develop, maintain and communicate online campaign calendars for all
targets, products, offers and geographic areas; manage change
control & creative versions.
Coordinate with internal teams (such as IT & customer experience
support) in development of campaign launches and maintenance
releases.
Partner with relevant business functions, offer management teams,
and external vendors to determine targets and schedules; strategize
and implement applicable tests; analyze campaign performance across
key metrics and ensure flawless execution.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to communicate orally and in writing in a clear and
straightforward manner
Ability to prioritize and organize effectively
Ability to possess honesty, integrity and ethics
Ability to be a good team player
Advanced proficiency with Excel and PowerPoint; proficient in other
desktop applications
Ability to be a fast-paced self-motivator who must be detail
oriented while able to keep multiple initiatives moving at once
Ability to manage multiple projects, agencies, and
internal/external stakeholders at one time
Ability to work well with people from all levels of the
organization, many different disciplines and varying degrees of
technical and business experience
Education
Bachelors Degree in Marketing, Business, Communication or related
discipline
Related Work Experience
Digital marketing experience in consumer technology or related
industries - 7+ years
Experience with extensive creative tactical development,
particularly with online media
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to embody creative best practices and visionary thinking to
uniquely solve marketing challenges
Ability to manage all phases of a large project from beginning to
end with sufficient autonomy
Ability to work independently and make recommendations and
decisions autonomously
Ability to conduct formal presentations to all levels of management
on issues or findings in assigned areas or subjects
Ability to pay attention to detail, balanced with the ability to
think strategically
Knowledge of emerging digital marketing trends and ability to
integrate them in direct response campaigns
Knowledge of online buy-sites, user interfaces and experiences
Extensive knowledge of Social Media platforms
Knowledge of cable television, high speed Internet and phone
products and services preferred
Related Work Experience
Experience in brand management a plus
Agency management experience strongly preferred
Graphic Design experience preferred
Brand marketing with sales performance goals experience strongly
preferred
Education
MBA / Masters preferred
WORKING CONDITIONS
Office environment MGN620 310010 310010BR
Keywords: SPECTRUM, Stamford , Sr. Manager, Digital Marketing Creative, Executive , Stamford, Connecticut
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