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Director, Digital Content Creative

Company: SPECTRUM
Location: Stamford
Posted on: May 13, 2022

Job Description:

JOB SUMMARY
The Director, Digital Content Creative is responsible for managing digital content and creative development for all digital tactics including websites, banners (desktop and mobile), preroll, landing pages, microsite, email and social media campaigns from inception through post-campaign analysis. Ability to employ strong organizational and direct-response creative skills to increase online traffic and drive sales. Responsible for partnering with internal departments and external agencies to promote the digital strategy for the organization.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.

Responsible for the design, content strategy, and execution of enterprise digital tactics including spectrum.com, paid Display/SEM, SEO, and Brand marketing.

Ensure all projects and campaigns are planned with a cohesive, end-to-end go-to-market strategy in mind to minimize fallout during the customer journey.

Lead, direct, and inspire a team of designers, strategists, copywriters, and external agency partners.

Refine marketing challenges and business goals into focused creative briefs for external agency partners.

Collaborate across multiple teams to drive execution, promote campaign partnerships, and represent Marketing.

Maintain a high-level view across the business and understand the complexities, dependencies, and opportunities within the organization.

Manage an operational creative budget and ensure deliverables are maximized, timelines are met, and profitability is achieved.

Articulate and defend strategic thinking and creative direction to executive-level internal and external stakeholders.

Effectively communicate digital's go-to-market strategies with external teams and various stakeholders.

Partner with a data analytics team to track campaign performance, apply learnings, plan A/B testing, and adapt to current trends, topics and economic fluctuations that would affect a buyer's decision.

Review market developments and industry trends and identify potential digital opportunities for Spectrum's products and services.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

  • Ability to read, write, speak and understand English
  • Extensive background in tactical development of digital creative. Embodies creative best practices and visionary thinking to uniquely solve digital marketing challenges.
  • Knowledgeable of emerging digital marketing trends and able to integrate them in relevant, effective direct response campaigns
  • Knowledgeable of ecommerce buyflows, user interfaces and experiences
  • Agency management experience
  • Ability to manage all phases of a large project from beginning to end with sufficient autonomy
  • Strong attention to detail, balanced with the ability to think strategically
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Intimate knowledge of in Photoshop and Illustrator. Ability to demonstrate balance in design of form (design) and function (development)Education
    Bachelor's Degree in Marketing, Business, Communication or related discipline and/or an equivalent experience.

    Related Work Experience
    Agency or client Digital Marketing - 10+ years
    Team management - 5+ years
    Brand Marketing with sales performance goals experience - 8+ years
    Knowledge of cable television, high speed internet and phone products & services - 8+ years

    WORKING CONDITIONS
    Office environment MGN710 310015 310015BR

Keywords: SPECTRUM, Stamford , Director, Digital Content Creative, Executive , Stamford, Connecticut

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