Director, Competitive Edge
Company: SPECTRUM
Location: Stamford
Posted on: May 13, 2022
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Job Description:
JOB SUMMARYThe Director of Competitive Edge leads the team which
maintains and develops Competitive Edge and MobilePedia, which
provide detailed competitive pricing and product comparisons at the
market level to customer-facing representatives. This includes
acquisition pricing, new product introductions, discounts and
promotions, equipment pricing, fees, taxes, and other information
for residential, SMB and mobile providers. In addition to
maintaining and regularly updating product set and offer set
information for national and regional competitors, the team
routinely generates "breaking news" updates to the front line
concerning new competitive developments. Additionally, this role is
responsible for oversight and support of the Chater Offer
Recommendation Engine (CORE), which assists front line personnel in
presenting appropriate offers and products to consumers at the
household level.This role reports to the Senior Director of
Residential Offer Management.MAJOR DUTIES AND
RESPONSIBILITIESManage a team of two (2) FTEs. Responsible for
driving expansion of Competitive Edge and MobilePedia capabilities,
as well as utilization across all relevant sales channels.Develops
comparisons and analyses of competitors' promotional and standard
offers for all lines of business, including installation fees,
equipment, premium channels, other ancillary products and services,
and taxes/fees and other charges with those of CharterRoutinely
updates, maintains, audits, and refreshes the database to ensure
that timely and accurate information is being delivered across the
organization.Works cross-functionally with Brand Marketing to
develop talking points outlining Charter's advantages over the
competition and subsequent offers.Works cross-functionally with
Training to ensure that training programs are ongoing and
effective.Works cross-functionally with Sales Channel leaders to
solicit feedback on the Tool and make improvements based on the
feedback.Collaborate with various technology teams to support
existing CORE application maintenance and future enhancements.
Leverages analytical tools to drive recommendations and ensure they
are aligned with company's strategic and operational
objectivesLeads monthly competitive intelligence briefings with
executives and with other internal groups. Develops ad-hoc
competitive analyses and executive updates as needed.Develops and
manages the capital and expense budgetREQUIRED
QUALIFICATIONSSkills/Abilities and KnowledgeRead, write, speak and
understand EnglishAnalyze and interpret information Communicate
orally and in writing in a clear and straightforward manner from
the executive level to front line employees Ability to integrate
information from multiple sources and distill into actionable
insightPrioritize and organize effectively Project managementWork
cross-functionally with all groups within the organization to meet
deadlines and improve the ToolStrong people management and
leadership skillsEducation BS/BA in Marketing, or related field or
equivalent work experienceRelated Work ExperienceMarketing work
experience - 8+ yearsExperience developing, rolling out, and
maintaining IT based Marketing and Selling toolsExperience
analyzing competitors' products and pricingExperience leveraging
data to make offer recommendationsPREFERRED
QUALIFICATIONSSkills/Abilities and KnowledgeKnowledge of
telecommunications industry Knowledge of marketing research, data
analysis, and related functionsRelated Work ExperienceCable TV or
related work experience MGN715 311073 311073BR
Keywords: SPECTRUM, Stamford , Director, Competitive Edge, Executive , Stamford, Connecticut
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