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Marketing Director

Company: Allegiance Trucks
Location: Stamford
Posted on: May 4, 2021

Job Description:

US-CT-StamfordID: 2021-1205Category: MarketingType: Regular Full TimeOverviewMarketing DirectorThis is an opportunity to create and own a marketing strategy from the ground up with a clean slate. Allegiance Trucks LLCs is the fastest growing commercial truck, parts and service dealer group in the county! We need to consolidate and amplify our messaging to attract the best people and let our customers know what we can do for them and why they should buy from us! We are looking for a flexible and versatile marketer who will be responsible for the development of our brand and the growth of our inbound sales as well as crafting a compelling message to recruit talent to our organization. This role includes marketing to increase sales of our parts and service businesses to B2B and B2C customers.This is a high-level position reporting directly to the CEO - but the marketing team is small, so this job is for a doer. We do not have all the answers, this is an opportunity to make a lasting marketing enterprise.The Marketing Director needs a balance of creative and analytical skills and will be responsible for developing, tracking, analyzing, and reporting marketing campaigns. They will evaluate success, measure ROI, and determine best practices. This individual will work with teams across departments and locations spanning seven states and 750 employees, including executive leadership, to ensure the best use of budget and identify how to reach key target audiences across channels.We are looking for real marketing energy here.Responsibilities* Work with executive team to quickly get up to speed on the brand, the culture, the customer needs, our marketing goals and operational processes* Develop strategies and tactics to build awareness of Allegiance Trucks and drive qualified traffic to our physical and digital front doors; in particular refine and enhance our SEO, SEM and retargeting efforts.* Deploy successful marketing campaigns and own their implementation from ideation to execution* Manage, maintain and analyze CRM and third-party customer databases and clarify how customer data is structured across the company and collaborate across departments and locations to maintain organization-wide data standards. * Produce valuable and engaging content for our website, social channels and newsletter that attracts and converts our target groups* Partner with key industry players (our manufacturers), agencies and vendors* Prepare and monitor the marketing budget on a monthly, quarterly and annual basis and allocate funds efficiently* Oversee and approve creative for all marketing material, from website banners to printed brochures* Measure and report on the performance of marketing campaigns, gain insight and assess against goals* Analyze consumer behavior and adjust marketing campaigns accordinglyQualifications* A positive attitude and the aptitude to own the entire marketing process * 6+ years of marketing analytics, marketing operations, or digital marketing experience* Proven experience in using CRM and Marketing Automation tools to identify, understand and reach target audiences* Ability to devise and lead multi-channel marketing campaigns that engage, educate and motivate* Solid knowledge of digital marketing and website analytics tools* Experience with SEO/SEM optimization and Google Adwords campaigns* Advanced in Microsoft Excel and experienced with data visualization tools* A sense of aesthetics and a love for great copy and witty communication* Up-to-date with the latest trends and best practices in digital marketing and measurement* BSc/MSc degree in Marketing or related fieldPM20

Keywords: Allegiance Trucks, Stamford , Marketing Director, Executive , Stamford, Connecticut

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