CRM Performance Manager, Personal Health (Stamford CT)
Company: Philips Electronics
Posted on: February 25, 2021
Stamford, Other / Non-US, United States Job Type Full timeJob
Number 373185In this role, you have the opportunity toThe CRM
Performance Specialist in the Market is responsible to acquire new
consumers into our database and ensure that they remain engaged
with the Philips brand while increasing consumer life time value.
The Specialist is responsible to evaluate our opt-in and
registration experience and ensure that it is optimal for the NAM
market. In addition, the Specialist is responsible for providing
local requirements for localization of the master consumer journeys
(recruitment, engagement, purchase) to the activation hub, and
activation of thereof for the campaign and always-on of all in-hub
activities.The CRM Performance Specialist is responsible for the
design, deployment, and activation of the local one-off CRM
activities.Consequently, ensures that all campaign activations
in-hub activities are briefed with local requirements, translation
reviewed, and journeys pushed live. The CRM Performance Specialist
will plan, set up, pushed live, and report performance for the
local one-off CRM activities.You are responsible for
- Growing the consumer database and the consumer lifetime
- Increase engagement of consumers by sending targeted
communications with a clear value proposition that makes the
Philips brand more prevalent in each person's life.
- Focus on CRM activity (CRM emails) supporting champions
campaign for One Consumer, always-on presence, and one-off CRM
activities for Personal Health.
- Define local requirements for all master consumer journeys and
one-off CRM activities.
- Ensure go-live of all master consumer journeys and all one-off
- Manage the entire campaign roll-out volume load and
- Report on performance and provides recommendation based on
established KPIs for one-off CRM activities. Conduct post-campaign
analytics to realize recommendations for future CRM
- Ensure readiness of local journey for the markets to be
deployed (localization and adaptation to the requirements of the
market), activate them for one-off CRM activities.
- Works closely with the IT department to better understand all
CRM feeds and data flowing in and out of CRM program management
- Responsible for achievement of the local target and
- Accountable for defining paid media touch-points and KPIs and,
if applicable, briefing the Hub or local partners.
You are a part ofThe Philips Personal Health organization Center of
Excellence and will report to the Director, Consumer Experience and
Engagement, North America. This position is located based in
Stamford, CT.To succeed in this role, you should have the following
skills and experience
- Bachelor's degree required. Master's degree is a plus.
- 2+ years of experience managing CRM programs; consumer-packaged
goods is desired.
- Understanding of the market, competition, technology and
- Strong analytical ability required; assess performance and
drive improvements in future performance.
- Professional knowledge of statistical methods and quantitative
- Effective communication of analysis and proposals to different
audiences, including senior management.
- Own approach of analysis and problems.
- Makes own choice of research items, within given
- Makes combination of resources and different projections to
show alternative scenarios or new possibilities.
In return, we offer youThe opportunity to grow your career in a
company that values the interaction between technology and people.
You can join an innovative company that makes a real difference to
people's lives. You will be surrounded by passionate, insightful
colleagues who share your drive to create superior customer
experiences. Your work will be challenging and full of
opportunities for growth. Variety and challenge will be part of
your daily routine. Our benefits are very competitive and designed
around your preferences.Why should you join Philips?Working at
Philips is more than a job. It's a calling to create a healthier
society through meaningful work, focused on improving 3 billion
lives a year by delivering innovative solutions across the health
continuum. Our people experience a variety of unexpected moments
when their lives and careers come together in meaningful ways.
Learn more by watching this video.To find out more about what it's
like working for Philips at a personal level, visit the Working at
Philips page on our career website, where you can read stories from
our employee blog. Once there,you can also learn about our
recruitment process, or find answers to some of the frequently
asked questions.It is the policy of Philips to provide equal
employment and advancement opportunities to all colleagues and
applicants for employment without regard to race, color, ethnicity,
religion, gender, pregnancy/childbirth, age, national origin,
sexual orientation, gender identity or expression, disability or
perceived disability, genetic information, citizenship, veteran or
military status or a person's relationship or association with a
protected veteran, including spouses and other family members,
marital or domestic partner status, or any other category protected
by federal, state and/or local laws. As an equal opportunity
employer, Philips is committed to a diverse workforce. In order to
ensure reasonable accommodation for individuals protected by
Section 503 of the Rehabilitation Act of 1973, the Vietnam
Veterans' Readjustment Act of 1974, and Title I of the Americans
with Disabilities Act of 1990, applicants that require
accommodation in the job application process may contact
888-367-7223, option 5, for assistance. Equal Employment and
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be considered.) PI130544934
Keywords: Philips Electronics, Stamford , CRM Performance Manager, Personal Health (Stamford CT), Executive , Stamford, Connecticut
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