Manager, Marketing Subscriber Forecast

Company: SPECTRUM
Location: Stamford
Posted on: February 25, 2021

Job Description:

JOB SUMMARY
The Spectrum Marketing Subscriber ForecastManager actively participates in the strategic planning and forecasting process across sales and marketing to ensure that goals, objectives and growth trends align to achieve maximum performance.

Develop and execute an analytical framework that effectively measures performance throughout the marketing and sales pipeline.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience

Develop customer forecasts and measure performance to plan.

Create and manage the forecast and budget process for marketing activity, customer activity, and equipment needs and ensure all procedures and activities comply with corporate guidelines.

Investigate marketing performance to identify factors that drive performance, describe reasons for variance to plan and identify potential levers to accelerate growth.

Work with cross functional teams to manage and present monthly, quarterly and yearly metrics on marketing performance management using Business Intelligence (BI) Analytics, Excel or other tools when required.

Provide sales and marketing management weekly and monthly summary reporting including but not limited to offer performance, customer, yield and other metrics across all sales channels.

Responsible for directing subscriber analysis - budget vs actual, net gain & churn

Provides customer activity analysis for all products including growth trending, migration trending, churn trending, etc.

Partner with marketing science team to identify market research, industry and competitive trends to leverage in the planning process and to explain marketing and customer trends.

Assist in ad hoc information and reporting requests from the business unit leaders.

Perform other duties as required by supervisor.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Process and systems thinker -comfortable working in complex environments, process oriented and able to conceptualize the entire lead and customer lifecycle
Service oriented - patient, great communicator, executive facing, customer focused
Detailed and analytical - understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager
Passionate and a problem solver - enthusiastic about relevant topic or skill, pushes boundaries, intelligent, likes to learn, wants to be the best
Ability to translate detailed trends and statistics into executive-level reporting and presentations
Ability to prepare, analyze, and interpret complex customer and revenue reports & information
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to prioritize and organize effectively
Ability to supervise and motivate others
Strong computer skills including Excel, PowerPoint, Word, and Access
Knowledge of budgets, P&L reports, systems and procedures

Education
Bachelor's degree in marketing or related field

Related Work Experience
5+ years: Marketing or related field experience
2+ years: Budget and forecasting preparation or related experience

For more information on Spectrum's benefits, please click .

Keywords: SPECTRUM, Stamford , Manager, Marketing Subscriber Forecast, Executive , Stamford, Connecticut