Director, Digital Platform Marketing
Company: World Wrestling Entertainment
Location: Stamford
Posted on: January 12, 2021
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Job Description:
ResponsibilitiesLead WWE---s app store optimization (ASO) and
search engine optimization (SEO) efforts and be the company---s
internal and external advocate and subject matter expert in this
spaceDevelop and implement ASO and SEO strategies and tactics to
drive visits, viewership, registrations and/or subscriptions to WWE
Network, WWE.com and other relevant WWE digital properties Ensure
WWE---s app and content are optimally positioned and promoted
across our various distribution platforms (e.g., iOS, Android,
Roku, Xbox, PlayStation, Fire TV) and leading search engines (e.g.,
Google, Bing), leveraging organic and/or paid opportunitiesServe as
a key liaison to each platform partner and search engineUtilize
each platform---s tools to enhance our customer acquisition and
retention effortsRegularly update all marketing materials (copy,
images, videos, etc.) for various platforms and search engines as
requiredRun marketing tests, track results and make appropriate
modificationsConduct ASO and SEO competitive analysis and research,
staying up to date on distribution partners and search engines
(existing and new) and other relevant apps. Share industry best
practicesWork closely with WWE Marketing, Product, Programming,
Creative Services and Analytics to align tactics and meet strategic
objectivesQualifications8 years ASO and/or SEO experience. OTT
and/or SVOD experience a plusStrong critical thinking and
analytical capabilities, particularly in marketing effectiveness
and customer acquisitionExperience with content marketing, direct
response marketing, testing and analyticsA creative eye and
understanding of different spec requirements across various app and
search platformsExperience in project management with the ability
to lead/prioritize multiple projects with excellent attention to
detailExcellent verbal and written communication skills with strong
experience interacting with and presenting to senior executives, as
well as the ability to successfully partner with employees across
all levels and lines of businessAn ability to thrive in a fast
paced, entrepreneurial and high-energy environmentBachelor---s
degree required; MBA preferred_WWE is an Equal Opportunity
Affirmative Action employer and is subject to federal regulations
pertaining to employment. WWE does not unlawfully discriminate on
the basis of race, color, religion, sex, sexual orientation, gender
identity or expression, national origin, age, disability, marital
status, veteran status, or any other basis prohibited under
federal, state or local laws governing non-discrimination in
employment in every location in which the Company has facilities.
WWE also provides reasonable accommodation for qualified
individuals with disabilities in accordance with the Americans with
Disabilities Act (ADA) and any other state or local laws. For
information about Privacy and Information Security for WWE
employment candidates, please review our Candidate Privacy Policy.
For information regarding Terms and Conditions for this and other
WWE websites, please review our Terms and Conditions of Use.Full
time
Keywords: World Wrestling Entertainment, Stamford , Director, Digital Platform Marketing, Executive , Stamford, Connecticut
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