Director, Digital Platform Marketing

Company: World Wrestling Entertainment
Location: Stamford
Posted on: January 12, 2021

Job Description:

ResponsibilitiesLead WWE---s app store optimization (ASO) and search engine optimization (SEO) efforts and be the company---s internal and external advocate and subject matter expert in this spaceDevelop and implement ASO and SEO strategies and tactics to drive visits, viewership, registrations and/or subscriptions to WWE Network, WWE.com and other relevant WWE digital properties Ensure WWE---s app and content are optimally positioned and promoted across our various distribution platforms (e.g., iOS, Android, Roku, Xbox, PlayStation, Fire TV) and leading search engines (e.g., Google, Bing), leveraging organic and/or paid opportunitiesServe as a key liaison to each platform partner and search engineUtilize each platform---s tools to enhance our customer acquisition and retention effortsRegularly update all marketing materials (copy, images, videos, etc.) for various platforms and search engines as requiredRun marketing tests, track results and make appropriate modificationsConduct ASO and SEO competitive analysis and research, staying up to date on distribution partners and search engines (existing and new) and other relevant apps. Share industry best practicesWork closely with WWE Marketing, Product, Programming, Creative Services and Analytics to align tactics and meet strategic objectivesQualifications8 years ASO and/or SEO experience. OTT and/or SVOD experience a plusStrong critical thinking and analytical capabilities, particularly in marketing effectiveness and customer acquisitionExperience with content marketing, direct response marketing, testing and analyticsA creative eye and understanding of different spec requirements across various app and search platformsExperience in project management with the ability to lead/prioritize multiple projects with excellent attention to detailExcellent verbal and written communication skills with strong experience interacting with and presenting to senior executives, as well as the ability to successfully partner with employees across all levels and lines of businessAn ability to thrive in a fast paced, entrepreneurial and high-energy environmentBachelor---s degree required; MBA preferred_WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions of Use.Full time

Keywords: World Wrestling Entertainment, Stamford , Director, Digital Platform Marketing, Executive , Stamford, Connecticut