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Senior Manager, Shopper Engagement

Company: Henkel
Location: Stamford
Posted on: October 14, 2020

Job Description:

Senior Manager, Shopper Engagement /resource/themes/musterseiten/css/wp_landscape-213102-64.cssClosePlease allow us to set Cookies.There are some features on our websites that may not work without Cookies.To find out more about the Cookies we use, social media plug-ins and web tracking please visit our Cookie Information Page and the Data Protection Statement.Accept Do not accept* Sitemap* Contact* Imprint* Terms of Use* Data Protection Statement* Cookies* Note for US Residents* Global - Change Website* Contact* Add to my collection* Share** Contact our company* Send this page via emailClose* Add to my collection1105780 standard HKJob* Show my collection(0)CloseSocial MediaShare this page!Close* Company* Corporate Culture* Diversity & Inclusion* Milestones & Achievements* History* Rankings & Awards* Partners & Suppliers* Partners* Suppliers* Locations* Headquarters D--sseldorf** Strategic Framework* Management & Corporate Boards* Management Board* Shareholders' Committee* Supervisory Board* Governance & Compliance* Downloads & Publications* VideosTogether against CoronaWe stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate.Learn more* Brands & Businesses* Adhesive Technologies* Markets* Covid-19* Beauty Care* Markets* Research & Development* Laundry & Home CareHenkel Tech Ventures Learn more* Digital Business (dx)* Sustainability* Global Challenges and Opportunities* Responsible Sourcing* Sustainable Packaging* Driving progress toward a circular economy* EasyD4R - Evaluation Tool* Plastic Bank Partnership* Climate Positive* Initiatives and Partnerships* Sustainability Ambassador Program* Footprint Calculator* Forscherwelt/Researchers' World* Corporate Citizenship* Strategy* Indicators & Progress* Targets* Sustainability Management* Sustainability Report* Positions* Climate Protection Strategy and Targets* Creating Smarter Packaging* Developing Alternative Test Methods* Economic Contribution and Taxes* How We Engage In The Political Debate* Human Rights and Social Standards* Impact Measurement and Valuation* Logistics and Transport* Microplastics* Product Innovations* Product Safety* Global Chemicals Policy* Responsible Approach To Nanotechnology* Responsible Consumer Communication* Responsible Sourcing* Sustainable Palm (Kernel) Oil* Sustainable Development Goals* White Biotechnology* ContactSustainability Report 2019* pdf Sustainability Report 2019 (8.68 MB)* Add to my collection1038544 standard HKDownload** Careers* Why Henkel* Functional Areas* What we offer* Henkel Leadership Commitments* Students* Internship* Cooperations* Job Starters* Professionals* Digital Talent Program* Jobs & Application* Application & Selection* FAQ* Spotlight Magazine* Features* 2019 at a glance* Climate Action* Digital Future* Henkel Timeline* Industry 4.0* Innovation* More than Adhesives* New Work* Plastic* Social Engagement* Social Media* Channel OverviewFeature: New WorkFlexible, digital, collaborative.Learn more* Investor Relations* Shares* Share Prices* Stock Indices* Analyst Coverage* Consensus Estimates* Dividends* Share Buy-Back* Share-based payment plans* Strategy & Facts* Acquisitions & Divestments* Investor Fact Sheet* Management System* Events* HY 2020* Q1 2020* Investor & Media Conference* Q3 2019* Q2 & HY 2019* Investor & Analyst Day 2019* Q1 2019* Q4 & FY 2018* Conference Call January 21, 2019* Q3 2018* Q2 & HY 2018* Q1 2018* Q4 & FY 2017* Q3 2017* Q2 & HY 2017* Q1 2017* Events Archive* Investor Relations News* Ad-hoc Announcements* Managers' Transactions* Voting Rights Announcements* Financial Publications* Annual Reports* Quarterly / Half-Year Publications* Annual General Meeting* 2020* 2019* 2018* 2017* Annual General Meetings Archive* Corporate Governance* Creditor Relations* Development of Net Financial Position* Development of Borrowings* Bonds* Commercial Papers* Credit Ratings* Investor Relations Contact* Press* Press Releases & Kits* Facts & Figures* Company Profile* Diversity & Inclusion* Sustainability* Forscherwelt* Top Brands* Download Center* Images & Graphics* Publications* Footage* Henkel in the Media* Media ContactsHalf-year financial report 2020Henkel published its Half-year financial report 2020 on August 6, 2020.Learn moreMenuSearch* Company** Corporate Culture* Diversity & Inclusion* Milestones & Achievements* History* Rankings & Awards* Partners & Suppliers* Partners* Suppliers* Locations* Headquarters D--sseldorf*** Strategic Framework* Management & Corporate Boards* Management Board* Shareholders' Committee* Supervisory Board* Governance & Compliance* Downloads & Publications* VideosBrands & Businesses** Adhesive Technologies* Markets* Covid-19** Beauty Care* Markets* Research & Development** Laundry & Home CareDigital Business (dx)Sustainability** Global Challenges and Opportunities* Responsible Sourcing* Sustainable Packaging* Driving progress toward a circular economy* EasyD4R - Evaluation Tool* Plastic Bank Partnership* Climate Positive* Initiatives and Partnerships* Sustainability Ambassador Program* Footprint Calculator* Forscherwelt/Researchers' World* Corporate Citizenship** Strategy* Indicators & Progress* Targets* Sustainability Management* Sustainability Report* Positions* Climate Protection Strategy and Targets* Creating Smarter Packaging* Developing Alternative Test Methods* Economic Contribution and Taxes* How We Engage In The Political Debate* Human Rights and Social Standards* Impact Measurement and Valuation* Logistics and Transport* Microplastics** Product Innovations* Product Safety* Global Chemicals Policy* Responsible Approach To Nanotechnology* Responsible Consumer Communication* Responsible Sourcing* Sustainable Palm (Kernel) Oil* Sustainable Development Goals* White Biotechnology* ContactCareers** Why Henkel* Functional Areas* What we offer* Henkel Leadership Commitments** Students* Internship* Cooperations** Job Starters* Professionals* Digital Talent Program** Jobs & Application* Application & Selection* FAQSpotlight Magazine** Features* 2019 at a glance* Climate Action* Digital Future* Henkel Timeline* Industry 4.0* Innovation* More than Adhesives* New Work* Plastic* Social Engagement** Social Media* Channel OverviewInvestor Relations** Shares* Share Prices* Stock Indices* Analyst Coverage* Consensus Estimates* Dividends* Share Buy-Back* Share-based payment plans* Strategy & Facts* Acquisitions & Divestments* Investor Fact Sheet* Management System** Events* HY 2020* Q1 2020* Investor & Media Conference* Q3 2019* Q2 & HY 2019* Investor & Analyst Day 2019* Q1 2019* Q4 & FY 2018* Conference Call January 21, 2019* Q3 2018* Q2 & HY 2018* Q1 2018* Q4 & FY 2017* Q3 2017* Q2 & HY 2017* Q1 2017* Events Archive** Investor Relations News* Ad-hoc Announcements* Managers' Transactions* Voting Rights Announcements* Financial Publications* Annual Reports* Quarterly / Half-Year Publications* Annual General Meeting* 2020* 2019* 2018* 2017* Annual General Meetings Archive** Corporate Governance* Creditor Relations* Development of Net Financial Position* Development of Borrowings* Bonds* Commercial Papers* Credit Ratings* Investor Relations ContactPress** Press Releases & Kits* Facts & Figures* Company Profile* Diversity & Inclusion* Sustainability* Forscherwelt* Top Brands** Download Center* Images & Graphics* Publications* Footage* Henkel in the Media* Media ContactsContactGlobal - Change WebsiteHome > Careers > Jobs & ApplicationApply Now* If you hold Russian citizenship, please click here to apply.United States, Stamford, CT, Laundry & Home CareSenior Manager, Shopper EngagementHENKEL IS FOR THOSE WHO STEP UP. DO YOU?At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.YOUR ROLEThe Henkel North American Sr. Manager, Shopper Engagement is responsible for shopper engagement objectives, strategies, and KPIs measurement to win with our retailer partners.The role collaborates across a matrix of stakeholders across Sales, Shopper Insights, Marketing, and Media. This position reports to the Director, Consumer & Shopper Engagement.Key Responsibilities:* Develop and execute shopper media plans that align with the shopper's path to purchase, brand strategy and customer strategic plans that will drive profitable growth.* Serve as Shopper Marketing, Media, and Data Collection subject matter expert for brand and sales teams. Instill confidence as a trusted advisor by developing winning strategies and activation plans that garner incremental retailer support, e.g., feature and display.* Overseeing flawless execution of agency work. Conduct post program analysis and surface ROI as well as key learnings to internal stakeholders.* Develop and execute shopper media plans that align with the shopper's path to purchase, brand strategy and customer strategic plans that will drive profitable growth.* Work cross functionally across strategy, sales, and others to best enable stakeholders to maximize the ROI on spending. This includes vetting campaigns with media agencies, assisting where possible with creative, setting and measuring against up front goals as well as getting alignment throughout the process with internal and external stakeholders.* Influence and propose investment levels with internal Brand and Sales Strategy Team to effectively drive demand and sales through these platforms.* Act as a thought leader in the market, driving an awareness of new Shopper Engagement Platforms, technologies, and methods in keeping the company apprised of current and future trends.* Co-development of annual media strategy, tactical, and measurement plans that drive category, brand and equity growth in support of the core strategies.YOUR SKILLS* Bachelor's Degree in marketing or related field, MBA preferred, with 5-10+ years of CPG experience within Brand Management, Shopper Marketing, National/Shopper Media, Customer Marketing, or a related function* Ability to influence cross functional teams with thought-leadership in the following areas:shopper media, brand building, consumer insights, media innovation, retailer specific platforms, and best practices.* Brings high-level strategic thinking, strong attention to detail, project management, a keen sense of creativity, and a high degree of comfort working in a team environment.* Ability to lead the development of breakthrough creative solutions with shopper media, digital and promotion agency partners.Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Keywords: Henkel, Stamford , Senior Manager, Shopper Engagement, Executive , Stamford, Connecticut

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