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Senior Manager, Digital Strategy - Spectrum Enterprise

Location: Stamford
Posted on: October 13, 2020

Job Description:

At a glance:

  • Are you an experienced digital marketing strategist talented in creating, nurturing and evolving a strong digital presence?
  • Can you commit to a leadership position guiding a team of cross-functional experts to create enticing digital experiences that achieve company objectives?
  • Do you desire a competitive salary with lucrative benefits and a focus on professional development? Our company:At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at the Senior Manager of Digital Strategy, you accelerate business growth by delivering a strong digital presence for the Spectrum Enterprise brand. You excite clients and motivate them to share in your enthusiasm through the development of digital strategies. You combine your digital strategy, marketing and web technology expertise to create a destination that improves, consolidates and streamline the digital experience. You excel at reinforcing the integrity of our web presence, elevating the client experience and bringing the Spectrum Enterprise brand identify to life. You focus on optimizing the website and brand experiences by formulating innovative ideas to capitalize on web user experience (UX), design, content and proven data-driven marketing capabilities enabled by our marketing technology. You lead cross-functional teams to create and execute digital strategies within the business-to-business and enterprise space. You improve our online presence by monitoring search engine optimization (SEO) and related performance metrics. You audit performance reporting to create & leverage insights and impact the web experience by collaborating with team members across Marketing and providing SEO insights on content development taking place in other teams. You ensure continuity and consistency across the main web property and client portals by working with the client experience teams. You thrive in an office and virtual environment guiding multiple initiatives simultaneously and travel as needed to meet company objectives. You report directly to the Senior Director or Brand and Marcomm for goals, guidance and assistance. Position benefits:
    • Competitive Salary with Bonus
    • 100% Company Match 401(k) up to 6%
    • Company Funded Retirement Accumulation Plan for an additional 3%
    • Education Assistance
    • Pretax Child Care Spending Account
    • Paid Holidays, Vacation Days, Personal Days and Sick Days
    • Employee Discount on Spectrum Services Where Available What you will do:
      • Drive successful digital strategies by aligning them to the Brand and Marketing objectives ensuring that everything is aligned and integrated across all touchpoints within the paid, owned, earned and shared environment.
      • Entice online clients by identifying web copy and asset requirements and establishing refresh cadence.
      • Improve web volume, duration of visits, content engagement and online conversions through a detailed analysis of web traffic metrics, conducting A/B tests for web designs and digital content and making recommendations.
      • Partner with Operations to optimize and understand SEO, SEM, social media marketing and campaign performance metrics.
      • Nurture collaborative engagements by establishing and evolving key relationships with clients across Marketing, including product marketing, campaign, public relations, Brand, Marcomm and social media.
      • Increase web traffic by keeping current with target cohort preferences, entry points and proactively suggesting new content and features.
      • Optimize the digital client experience and ensure brand consistency by establishing best practices and staying current with new technologies and competitive trends.
      • Maximize the department by managing the transition and continued growth of digital workflows and the effective use of third-party resources and platforms.
      • Streamline creative production and content revision to meet marketing, editorial and program goals by developing strategies, workflows and accompanying processes. Required keys for success:
        • Three or more years of management experience in a digital environment managing the full lifecycle of creative content and development efforts for large scale websites
        • Six or more years of digital marketing experience, including managing large digital projects
        • Expert in web analytic tools
        • Knowledgeable of modern marketing tools, digital best practices and agile marketing
        • Solid analytical and project management skills
        • History of operating as the creative and editorial point-of-contact to prioritize and drive large digital projects working with key stakeholders across the organization
        • Clear understanding of best practices, integration of social media activities, digital metrics and design methods
        • Advanced skills in SEO and SEM techniques and client relationship management (CRM) software
        • Track record of working independently with the ability to supervise and motivate others
        • Ability to analyze and interpret data
        • Effective written and spoken English communication skills with all levels of an organization How you will stand out from the crowd:
          • Five or more years of management experience in digital environment managing the full lifecycle of creative content and development efforts for large scale websites
          • Experience with Adobe and Datorama
          • Business-to-business (B2B) or enterprise environment experience Your education:
            • Bachelor's Degree in a related field or an equivalent combination of education, training and experience (required)

Keywords: SPECTRUM, Stamford , Senior Manager, Digital Strategy - Spectrum Enterprise, Executive , Stamford, Connecticut

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