Director, Marketing Planning & Analysis
Company: Spectrum Reach
Posted on: June 24, 2020
The Spectrum Director of Marketing Planning & Analysisis
responsible for developing integrated marketing strategies. This
includes planning, implementing, analyzing, and reporting on
strategies across multiple channels and departments. To fulfill
these functions, this individual will:
Analyze and monitor overall marketing performance against goals and
recommend strategies to increase revenue that are effective, on
time, and on budget. This should be done objectively and without
bias for a given marketing channel while also understanding the
needs of each channel.
Project manage & plan integrated marketing campaigns from inception
through post campaign analysis across direct marketing, media and
Partner with the marketing science, competitive, and research teams
to fully understand customer behavior, triggers and metrics.
Develop next generation multi-channel marketing campaign
Work with Sales channels (specfically Inbound) and Marketing
departments on call budgeting, forecasting and projections.
Understand the underlying "why" behind these figures so that
efforts can be made to improve measures that are within Marketing's
Develop strategic testing structure. Create consistency in
measurements across channels and a best practice for the marketing
Develop and utilize technology to create marketing dashboards for
consistency & insights
This job requires a successful track record of developing and
executing integrated, strategic plans, managing and executing
marketing projects, strong project management skills, superior
analytical and technical expertise and a demonstrated ability to
MAJOR DUTIES AND RESPONSIBILITIES
Leads the planning of goals, strategy, tactics and measurement for
integrated marketing campaigns enterprise wide to drive sales and
results across all product lines.
Develops metrics for success; works with the DBM Technology and
Operations team and Digital Marketing to create next-generation
marketing campaign measurement platform, reporting and analysis.
Requires a deep understanding of how systems work and how to get at
data to drive analysis.
Actively and consistently support all efforts to simplify and
enhance the customer experience.
Forecasts defined metric performance, identifies opportunities to
improve results, enhance contact strategy or extend reach.
Meets or outperforms metric goals.
Works with cross-functional teams including Digital Marketing,
Media and Direct Marketing to develop marketing recommendations and
facilitate metrics and reporting to analyze performance.
Tracks and analyzes results to drive marketing efficiencies and
Manages and evaluates marketing campaigns, tests and makes
Identifies areas of opportunity for new programs and campaigns.
Drives marketing ROI through innovative reporting and process
Builds, manages, and reports on budget roll-up.
Collaborates with teams across marketing and the entire
organization to recommend, develop and execute successful marketing
Leverages post campaign analysis to identify campaign effectiveness
and make recommendations for improvements.
Project manages multiple plans and initiatives at once.
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Familiarity in mass, digital and direct marketing
Expertise in planning, budgeting and goal setting with
Ability to mine, analyze and interpret data to make
recommendations. Ability to turn data into actionable insights.
Strong knowledge of cable and mobile products and features, cable
and mobile marketing and programs
Strong attention to detail balanced with the ability to think
Highly developed capacity for teamwork
Understanding of customer journey and customer experience
Exceptional leadership, communication and organizational skills
Ability to work independently and develop recommendations
Ability to manage all phases of multiple projects from beginning to
end with sufficient autonomy
Ability to show judgment and initiative and to accomplish job
duties in a fast paced environment
Ability to work well with people from all levels of the
organization, many different disciplines and varying degrees of
technical and business experience
Ability to present to executive management
Ability to make decisions and resolve problems while working under
Ability to manage and foster change
Bachelor's Degree in Marketing, Business or related discipline
and/or an equivalent experience
Related Work Experience
8+ years: Direct, mass and/or digital marketing experience
8+ years: Advanced Marketing Campaign Analytics
6+ years: Marketing Technology
6+ years: Sales and Marketing Operations/Project Management
Knowledge of cable television, high speed Internet and phone (fixed
Voice and Mobile) products and services preferred, with specific
experience within marketing planning, data, technology operations
and advanced campaign analytics.
Keywords: Spectrum Reach, Stamford , Director, Marketing Planning & Analysis, Executive , Stamford, Connecticut
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