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Marketing Analyst

Company: Fletcher Knight
Location: Stamford
Posted on: November 25, 2022

Job Description:

Fletcher Knight is looking for an energetic and passionate Marketing Analyst to join our client consulting teams.
This key role will report to the VPs/ Marketing Directors and will be responsible for the development of brand and innovation strategy via creative driven market research. -For this highly strategic role, we are seeking a visionary brand thinker who is research curious and enjoys working and interacting with multi-disciplinary teams including marketing strategists, creatives, researchers, and designers.
Marketing Analysts are eager to have a strategic impact on a variety of consumer brands and B2B businesses. They are passionate about brands and consumers and how they interconnect. They demonstrate a high degree of marketing and business intuition, i.e., deep interest in consumers' and customers' beliefs, attitudes, and motivations, coupled with outstanding business analytics and hands-on creative skills (both written and visual).
QUALIFICATIONS AND SKILLS: - - - - - - -2+ Years Marketing Brand Analyst Experience - preferably leading or fast growth consumer brands - - - - - - -Bachelor's Degree with a concentration in business, economics, marketing, and social sciences. Or Master's Degree in Strategic Management or Marketing - salary commensurate - - - - - - -Deep understanding of brand management and innovation - - - - - - -Demonstrated interest in consumer behavior, market research and business analytics -JOB RESPONSIBILITIESBased on a clear understanding of business goals, day-to-day responsibilities will include: - - - - - - -Helping design, execute and analyze primary market research (qualitative and quantitative) as well as business and brand analysis - - - - - - -Designing discussion guides and creative stimuli for qualitative research - - - - - - -Synthesizing and analyzing secondary research - - - - - - -Helping shape and design ideation / strategy session objectives - - - - - - -Preparing visual and written stimuli for ideation / strategy workshops - - - - - - -Helping to distill and frame persuasive brand, marketing, and innovation insights into strategy - - - - - - -Helping develop new brand growth platforms and innovation concepts (visual and verbal) - - - - - - -Developing content for client ready presentations - - - - - - -Travel, as required, up to 20% - second language a plus - - - - - - -Position is onsite in Stamford, CT - - - - - -SKILLS - - - - - - -Exhibits both creative and analytical approaches to problem solving - - - - - - -Superior listening and communication skills - one on one, in teams or with clients - - - - - - -Exhibits advanced critical thinking, analysis, and synthesis skills - - - - - - -Thrives using writing as a vehicle for communication and inspiration - - - - - - -Readily applies knowledge and experience to new situations - a 'quick study' - - - - - - -Entrepreneurial, 'can do' spirit, and self-motivated - relishes and thrives in a smaller environment - - - - - - -Advanced time management, people and team skills - able multi-tasker - - - - - - -Flawless execution with acute attention to detail - - - - - - -Driven by an innate sense of urgency, motivation and ambition to be their best
Fletcher Knight is a boutique brand strategy and innovation consulting firm. We partner with companies big and small to build visionary brands with purpose and ingenuity. Our key services include brand and marketing strategy, innovation, market research, and design. -FK brand building expertise spans food and beverage, beauty and personal care, OTC, pharmaceuticals, home and garden, education, and industrials. Across these sectors we develop the brand vision for growth through equity development, strategic positioning, restage, brand creation, new concept development, new platform development and creative brief, communication strategy. -WEB SITE: -To learn more about the team and our work, please visit www.fletcherknight.com

Keywords: Fletcher Knight, Stamford , Marketing Analyst, Advertising , Stamford, Connecticut

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