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CRM Specialist/Email Marketing Coordinator

Company: Robert Half
Location: Stamford
Posted on: August 7, 2022

Job Description:

Our client, a prestigious mid-sized law firm, is looking for a CRM Specialist/Email Marketing Coordinator to join the marketing team in Stamford, CT.
Responsibilities:

  • Assist Marketing Director with the implementation of the new CRM system throughout the firm and handle all data clean-up efforts during and following implementation
  • Manage and administer the CRM database and be responsible for the accuracy, quality and integrity of the data in the CRM system
  • Manage all firm-wide, practice group and individual attorney email and direct mail campaigns, including client alerts, annual updates, newsletters, surveys, holiday cards, etc., and evaluate campaign metrics
  • Assist with firm-sponsored events, such as creating mailing lists in the CRM system, emailing invitations, handling RSVPs, sending confirmation emails and event reminders, creating attendee lists and name tags, etc.
  • Create and manage the dissemination of email marketing templates in conjunction with the CRM system's built-in email platform or in Constant Contact in conformity with the firm's graphic identity standards
  • Provide support, as necessary, to attorneys and secretaries on the CRM system and how it is integrated with Outlook to ensure best practices
  • Assist with social media and website postings, as needed
    Qualifications:
    • 2-3 years of experience directly managing a CRM database required, preferably within a law firm, professional services firm or corporate environment
    • Knowledge of IntelliPad CRM a plus; ability and willingness to learn a new CRM system, if necessary
    • Experience with email marketing technology platforms required; knowledge of Constant Contact a plus
    • Experience with posting on websites and social media (i.e., LinkedIn, Facebook, YouTube) a plus
    • Well-organized and methodical with a high attention to detail and accuracy
    • Ability to work well independently and in a collaborative team environment, as well as interact professionally with attorneys and administrative personnel
    • Strong written, verbal and interpersonal communication skills
    • Proficiency in Microsoft Office, especially Word and Excel
    • Flexibility to work additional hours as needed
    • BA/BS in Marketing, Business, Computer Sciences or related field

Keywords: Robert Half, Stamford , CRM Specialist/Email Marketing Coordinator, Advertising , Stamford, Connecticut

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