CRM & Digital Marketing Campaign Manager
Company: United States Luggage Company, LLC
Location: Hauppauge
Posted on: August 7, 2022
Job Description:
How would you like to work for a company that has won Long
Islands Top Work Places 3 years in a row?Would you like to be part
of a 3rd Generation travel industry team?
US Luggage is a leader in the Travelware industry and the parent
company of 2 distinct luggage and travel brands, Briggs & Riley and
Solo. We are always looking to add talented individuals to our team
who are innovators and can help us to change the future of
travel.
Come join the US Luggage Family as our CRM & Digital Marketing
Campaign Manager! The goal of this job is to increase customer
loyalty, elevate brand communication and accelerate D2C sales for
both the Briggs & Riley and Solo brands for US Luggage.
If you are a highly motivated, collaborative, CRM and Digital
Marketing Campaign Manager who can manage customer acquisition and
retention channels this is the job for you. As a collaborative, yet
autonomous leader, the CRM and Digital Marketing Specialist will
partner with cross-functional teams to create a strategic,
messaging calendar, then execute and analyze programs, leveraging
actionable results to further optimize campaigns. Channels are
including email, SMS, loyalty, and paid media.
What the role will entail:
- Lead CRM strategy and drive the adoption of segmentation and
personalization across all touchpoints, increasing CLV
- Drive CRM initiatives including planning, execution and testing
of email, text, segmentation and automation of campaigns for luxury
consumer products
- Steadily grow email and text database, 10%+ YOY, while
maintaining list health
- Launch and manage loyalty program
- Double e-Commerce sales growth from email/text channels by
delivering consistent, relevant content
- Manage paid media agency and create synergies between all
channels
- Derive actionable insights from CRM programs, utilizing them to
further optimize and create new campaigns
- Partner with cross-functional teams to ensure consistency
across all messaging and provide strategic recommendations from
internal learnings, external best practices and data
- Contribute to D2C channel strategy roadmaps, in close
partnership with the Sr. Manager, D2C and Site Experience
Specialists
- Manage product registration database and utilize data to create
meaningful customer interactions
- Monitor deliverability and maintain CAN-SPAM compliance
- Support the onboarding and integration of new
platforms/partners
What the qualifications for the job are:
- Minimum Bachelor's Degree or equivalent work experience with 5+
years of hands-on experience executing CRM campaigns for luxury
consumer products.
- Strong ability to understand business requirements and
translate them into solutions.
- Expertise to deliver results in a fast-paced, deadline-driven
environment.
- Pro-active team player, with a flexible, creative,
solution-focused mindset, along with a willingness to learn, adapt,
pivot and collaborate.
- Data-driven, creative and customer-centric with a strong
attention to detail with strong writing and proofreading
skills.
- Must be proficient with an email service provider such as
Klaviyo.
- Must have experience with Shopify Plus, or other ecommerce
platform.
- Experience with Attentive, PhotoShop or InDesign a plus.
- Must be proficient in Google Analytics
- If remote, must be able to attend quarterly meetings in
Hauppauge, NY office.
What a candidate must do to be Successful:
- Steadily grow email and text database, 10%+ YOY, while
maintaining current list.
- Ability to successful launch and manage loyalty program.
- Double e-Commerce sales growth from email/text channels by
delivering consistent, relevant content.
Schedule:Monday - Friday, Office HoursRemote or Hybrid schedule
What we can offer you:
- Comprehensive Benefits Package: Medical, Dental, Vision, Life
Insurance, 401K with match, profit sharing, optional Short & Long
Term Disability plans, Identity Theft Protection and EAP.
- Paid Time Off
- Career Growth Opportunities
- Hybrid or Remote Work Schedule
- Employee Referral Bonus program
- Employee Discounts
Our Values:
- Family
- Keep Your Commitments
- Whatever It Takes
- Respect & Dignity
- Smarty & Steady
- Do the Right Thing
- Passion, Pride & Loyalty
- Humility
As an US Luggage team member you will be part of our community
efforts that is committed to giving back to the communities where
we live, work and travel. Such as:
- Make a Wish Foundation -Every year US Luggage contributes to
the Make a Wish Foundation.
EOE: M/F/D/V
Keywords: United States Luggage Company, LLC, Stamford , CRM & Digital Marketing Campaign Manager, Advertising , Hauppauge, Connecticut
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