CRM & Digital Marketing Campaign Manager

Company: United States Luggage Company, LLC
Location: Hauppauge
Posted on: August 7, 2022

Job Description:

How would you like to work for a company that has won Long Islands Top Work Places 3 years in a row?Would you like to be part of a 3rd Generation travel industry team?
US Luggage is a leader in the Travelware industry and the parent company of 2 distinct luggage and travel brands, Briggs & Riley and Solo. We are always looking to add talented individuals to our team who are innovators and can help us to change the future of travel.
Come join the US Luggage Family as our CRM & Digital Marketing Campaign Manager! The goal of this job is to increase customer loyalty, elevate brand communication and accelerate D2C sales for both the Briggs & Riley and Solo brands for US Luggage.
If you are a highly motivated, collaborative, CRM and Digital Marketing Campaign Manager who can manage customer acquisition and retention channels this is the job for you. As a collaborative, yet autonomous leader, the CRM and Digital Marketing Specialist will partner with cross-functional teams to create a strategic, messaging calendar, then execute and analyze programs, leveraging actionable results to further optimize campaigns. Channels are including email, SMS, loyalty, and paid media.

What the role will entail:

• Lead CRM strategy and drive the adoption of segmentation and personalization across all touchpoints, increasing CLV
• Drive CRM initiatives including planning, execution and testing of email, text, segmentation and automation of campaigns for luxury consumer products
• Steadily grow email and text database, 10%+ YOY, while maintaining list health
• Launch and manage loyalty program
• Double e-Commerce sales growth from email/text channels by delivering consistent, relevant content
• Manage paid media agency and create synergies between all channels
• Derive actionable insights from CRM programs, utilizing them to further optimize and create new campaigns
• Partner with cross-functional teams to ensure consistency across all messaging and provide strategic recommendations from internal learnings, external best practices and data
• Contribute to D2C channel strategy roadmaps, in close partnership with the Sr. Manager, D2C and Site Experience Specialists
• Manage product registration database and utilize data to create meaningful customer interactions
• Monitor deliverability and maintain CAN-SPAM compliance
• Support the onboarding and integration of new platforms/partners
  What the qualifications for the job are:
  • Minimum Bachelor's Degree or equivalent work experience with 5+ years of hands-on experience executing CRM campaigns for luxury consumer products.
  • Strong ability to understand business requirements and translate them into solutions.
  • Expertise to deliver results in a fast-paced, deadline-driven environment.
  • Pro-active team player, with a flexible, creative, solution-focused mindset, along with a willingness to learn, adapt, pivot and collaborate.
  • Data-driven, creative and customer-centric with a strong attention to detail with strong writing and proofreading skills.
  • Must be proficient with an email service provider such as Klaviyo.
  • Must have experience with Shopify Plus, or other ecommerce platform.
  • Experience with Attentive, PhotoShop or InDesign a plus.
  • Must be proficient in Google Analytics
  • If remote, must be able to attend quarterly meetings in Hauppauge, NY office.
    What a candidate must do to be Successful:
    • Steadily grow email and text database, 10%+ YOY, while maintaining current list.
    • Ability to successful launch and manage loyalty program.
    • Double e-Commerce sales growth from email/text channels by delivering consistent, relevant content.
      Schedule:Monday - Friday, Office HoursRemote or Hybrid schedule
      What we can offer you:
      • Comprehensive Benefits Package: Medical, Dental, Vision, Life Insurance, 401K with match, profit sharing, optional Short & Long Term Disability plans, Identity Theft Protection and EAP.
      • Paid Time Off
      • Career Growth Opportunities
      • Hybrid or Remote Work Schedule
      • Employee Referral Bonus program
      • Employee Discounts
        Our Values:
        • Family
        • Keep Your Commitments
        • Whatever It Takes
        • Respect & Dignity
        • Smarty & Steady
        • Do the Right Thing
        • Passion, Pride & Loyalty
        • Humility
          As an US Luggage team member you will be part of our community efforts that is committed to giving back to the communities where we live, work and travel. Such as:
          
          • Make a Wish Foundation -Every year US Luggage contributes to the Make a Wish Foundation.
            EOE: M/F/D/V

Keywords: United States Luggage Company, LLC, Stamford , CRM & Digital Marketing Campaign Manager, Advertising , Hauppauge, Connecticut