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Marketing Associate

Company: SPECTRUM
Location: Stamford
Posted on: June 24, 2022

Job Description:

JOB SUMMARYThe Marketing Associate will contribute to the development, implementation, tracking and optimization of Charter's marketing efforts. The Associate will assist with executing Marketing project strategy for Residential and Small & Medium Business customers, and may be responsible for TV, Internet, Voice & Mobile related initiatives. This role requires frequent interaction with cross-functional departments and peers. Includes collaboration with other Marketing teams, Sales, Billing, Product Development, Government Relations, Legal, and Customer Service/Operations as well as external vendors. MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently support all efforts to simplify and enhance the customer experience, grow the Spectrum brand, sales channels, and support functions as needed.Assist with executing assigned projects spanning across multiple organizations and company priorities; ensuring accuracy, and utilizing best practices and standard procedures.Responsible for initiatives related to driving customer acquisition and/or customer retention, including product management, program development, and process implementation.Work with internal teams and external vendors to successfully execute various marketing tactics (e.g. email, direct mail, SMS, print, media, automated calls, SEO, digital media, etc.).Review creative to develop effective creative briefs, and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy.Work with manager and peers on internal communications, to include development and management of marketing calendars, project updates and summaries, reporting, presentations, etc.Coordinate and communicate with other departments regarding the planning, creation and implementation of marketing campaigns and related materials and promotions. Gather and analyze data; report on customer numbers, churn analysis, marketing promotion results and effects on sales growth.Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams.Assist with project expenses including purchase orders, invoices, and budget.Perform other duties as requested by manager. REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishAbility to communicate orally and in writing in a clear, straightforward, and professional mannerAbility to work effectively as part of a team and across corporate functionsMust be organized, detail-oriented and able to multi-task while working on a variety of projects in a fast-paced and rapidly changing environmentStrong time management skills that enable on-time project deliveryStrong analytical reasoning skills and creative problem solving skillsAbility to work independently to complete projects within established timeframesAbility to prioritize, exercise good judgment and initiative to accomplish job dutiesAbility to relate to vendors, advertising agencies, customers and potential customersAbility to maintain confidentialityAbility to work proficiently in MS Office applications (Excel, PowerPoint, Word)Related Work Experience Number of YearsMarketing and/or business relevant internship or full time work experience 1 EducationBachelor's degree in Marketing, Advertising, Business, Communications or related field.PREFERRED QUALIFICATIONSSkills/Abilities and KnowledgeKnowledge of online, web, email, direct marketing, and advertising strategies and proceduresKnowledge of direct marketing and execution of various tactics such as direct mail, digital media, email, SMS, social media, newspaper advertising, etc.Knowledge of cable and telecommunications products and servicesRelated Work Experience Marketing, advertising, event management, or media experienceCable, Internet or Telecommunications industry experienceWORKING CONDITIONSOffice environmentOccasional Travel MSU300 314828 314828BR

Keywords: SPECTRUM, Stamford , Marketing Associate, Advertising , Stamford, Connecticut

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