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Manager, Retention Marketing

Company: Humanity
Location: Stamford
Posted on: May 16, 2022

Job Description:

Job DescriptionCompany Description

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated.

If you identify with any of the following communities do not hesitate to register, even if you feel that this particular opportunity is not the right fit for you.

Company Name: SpectrumJob Description

JOB SUMMARYThe Manager, Retention Marketing will assist with the development of company-wide marketing strategies to retain customers at key points in the customer lifecycle. This role will collaborate with peers in Marketing and other areas of the business to execute strategies that will increase lifetime customer value and proactively reduce churn. The Manager will establish and deliver regular reporting on effectiveness of strategies and tactic execution to bring Executive-level awareness to marketing retention programs.

MAJOR DUTIES AND RESPONSIBILITIESDevelop marketing objectives, strategies, plans, and execute programs intended to engage and retain customers, with a special focus on key milestones in the customer lifecycle or business priorities (ex. onboarding, tenure, move/transfer, digital adoption) Identify factors that drive retention and reduce churn, including identification of target audiences.Prepare and conduct detailed analysis in order to develop marketing strategies that will increase customer retention and reduce churn in identified target audiences.Execute incremental programs to test tactic effectiveness, and prove theories for further reducing churn/increasing customer retention.Track KPIs that correspond to annual department goals.Maintain awareness of peer and competitive retention strategies through industry partnerships (e.g. CTAM), and competitive research.Promote cross-department and Executive-level awareness of marketing retention strategies through regular program reviews and ongoing progress report readouts.Work cross-functionally with teams throughout the organization to strengthen understanding of how customers respond to key touchpoints during the customer lifecycle.

REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishMarketing and/or Customer Experience expertiseAbility to communicate with all levels of management and company personnelAbility to define key performance indicators/metricsAbility to document, prepare and present data-driven presentationsAbility to make decisions and solve problems while working under pressureAbility to manage multiple projects simultaneouslyAbility to prioritize and organize effectivelyMature judgment and individual initiativeAbility to use personal computer and softwareStrong financial/analytical skills; experience developing and presenting business plans

EducationBachelor's degree in marketing or related field or equivalent experience

Related Work ExperienceOverall business experience - 5+ yearsMarketing and/or Operations/Customer Experience - 3+ yearsMarketing Management - 2+ years

PREFERRED QUALIFICATIONSKnowledge of cable television, high speed Internet, home phone and mobile products and servicesAdvanced proficiency with Excel and PowerPointCustomer Journey and mapping experience a plus

WORKING CONDITIONSOffice EnvironmentTravel as needed

Keywords: Humanity, Stamford , Manager, Retention Marketing, Advertising , Stamford, Connecticut

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