Multicultural Marketing Specialist
Company: SPECTRUM
Location: Stamford
Posted on: May 16, 2022
Job Description:
JOB SUMMARY
This is a reporting role on the Multicultural Marketing Team at
Charter. The Specialist is responsible for analyzing and reporting
on customer and product growth for all Multicultural segments
(Hispanic, African American and International), including
performance measurement by product, sales channel, marketing
campaigns and initiatives and key product metrics (e.g.
penetration, churn/survival rates, tier and bundle performance).
This person will leverage Charter's MicroStrategy-based BI
environment and best-in-class data mining and data visualization
tools to anlayze performance across all geographies and segments
within Charter's diverse operating footprint.
The role will contribute to Charter's success by ensuring business
needs and goals are realized through proactive analysis by
identifying and addressing Multicultural business opportunities and
threats., following reporting solutions and established team
processes and measurement protocols and ensuring data integrity and
accuracy.
MAJOR DUTIES AND RESPONSIBILITIES
Oversees weekly and monthly
tracking/reporting of Multicultural dashboard and reports.
Plan/oversee Asian Direct Marketing strategy for Direct Mail, Print
and Digital tacticsBuilds and maintains reporting/dashboard to
monitor customer sales, additions, reductions by segment across the
entire footprint and create market-level analysis of KPIs. Provides
leadership in defining business-critical analysis that drives the
business forwardMaintains a strong understanding of various
relational databases, provides guidance on multicultural flagging
variables to enhance the multicultural universeWorks with cross
functional teams to establish Multicultural household audits/cross
examination of data flow among the various teams involved in
managing MCM data and mantains a calendar of MCM data
updates/refreshes Ensures that consistent and accurate data
queries/logic are being used when populating data pools and
reports. Communicates data nuances and insights in a clear and
concise manner Presents data in a fashion that is easy to
understand and highlight the most critical insightsDevelops monthly
dashboard and presentations for senior leadership meetings Measures
and tracks performance of multi-channel marketing campaigns, uses
sophisticated analytic approaches and techniques to report call
volume and response rate across mass media and target tactics
Monitors/reports growth in homes passed, analyzes market share
growth opportunity and competitive threats by geography and product
specific to multicultural groupsReports/analyses performance of
Sales Channels across footprint and by key market ( online, inbound
sales, retail, care, retention, etc) Using historic and overall
company targets, develops annual forecastsREQUIRED
QUALIFICATIONS
Skills/Abilities and Knowledge
Proficiency in Microsoft Excel,
PowerPoint, Tableau and MicroStrategy Hands-on experience
developing and distributing business performance reports on a
regular cadenceKnowledge of Asian programming/cultural behaviors is
preferredExceptional written and verbal communication
skillsStrategic thinker that is able to translate data into
actionable business strategies. Ability to think critically
critical and tell stories with data Possess the intellectual
curiosity to work through ambiguity with a passion to solve
business problems by use of actionable data and consumer insights
Prior experience and passion for interpreting and presenting data
in addition to being able to summarize and synthesize data to
inform business decisions. Ability to prioritize and manage
multiple projects/assignments in a fast paced environmentExperience
working with one or many business intelligence platforms Strong
organizational skills and attention to detailKnowledge of marketing
and sales channel principles, techniques, and processes
(preferred)Tremendous attention to detail and ability to identify
data anomalies based on trends Knowledge of database concepts and
SQL skills are a plus.Education:
Bachelor degree from accredited
college MBA ( highly desired) Related Work Experience:
Three to five years of business experience working within a
Marketing, Sales, Business Intelligence or Strategic Planning
function of a large organization with an established reputation for
measuring business performance (e.g., telecom/cable, financial,
subscription business etc.)
Work Environment:
Work in Stamford CT headquarters daily.
MAN325 309250 309250BR
Keywords: SPECTRUM, Stamford , Multicultural Marketing Specialist, Advertising , Stamford, Connecticut
Didn't find what you're looking for? Search again!
Loading more jobs...
