Marketing Manager, Enterprise Client Marketing, Spectrum Enterprise
Company: SPECTRUM
Location: Stamford
Posted on: May 15, 2022
Job Description:
At a glance:
Are you a creative and organized
marketing professional proficient in understanding the buyer's
journey and client life cycles and developing innovative marketing
programs for each stage? Can you commit to a role leading all
aspects of a multi-channel campaign from concept through
implementation? Do you desire a competitive salary with lucrative
benefits and a focus on professional development?Our company:
At Spectrum Enterprise, our goal is to foster an engaging work
environment that encourages our team members to reach their full
potential. We promote a culture of excellence that celebrates
diversity, innovative thinking and dedication to consistently
exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a
national provider of scalable, fiber technology solutions serving
America's largest businesses and communications service providers.
The broad Spectrum Enterprise portfolio includes networking and
managed services solutions: Internet access, Ethernet access and
networks, Voice and TV solutions. Spectrum Enterprise's
industry-leading team of experts works closely with clients to
achieve greater business success by providing solutions designed to
meet their evolving needs. More information about Spectrum
Enterprise can be found at enterprise.spectrum.com.
Highlights:
As a Marketing Manager for Enterprise Client Marketing, you help
drive the cross-sell marketing and related processes through an
in-depth understanding of our clients, products and services. You
accelerate the sales cycle by mapping the client lifecycle seeking
out pain points and opportunities for Spectrum Enterprise to
improve client businesses. You excite clients by developing and
building a multi-channel marketing program across mobile, web and
email that provides an informative, relevant and positive
experience. You maximize the Marketing department by sourcing,
reviewing and implementing new processes, technology and
capabilities while maintaining and disposing of existing
elements.
You propel business by developing and contributing to sales
training and cross-sell initiatives for clients across the Spectrum
Enterprise footprint. You have an aptitude for assembling and
guiding high-performing marketing teams through campaigns, lead
generations, marketing operations, analytics, client life cycle
management, visual and written content and test cycles. You excel
at managing your team in an office environment while guiding
enterprise-wide marketing campaigns. You report to the Senior
Manager of Marketing for goals, guidance and assistance.
Position benefits:
Competitive salary with bonus.Health,
vision and dental insurance.100% company match 401(k) up to
6%.Company funded retirement accumulation plan for an additional
3%.Education assistance.Pretax childcare spending account.Paid
holidays, vacation days, personal days and sick days.Employee
discount on spectrum services where available.What you will do:
Encourage company-wide excellence by
actively and consistently working toward enhancing and simplifying
the client experience. Be the empowering leader of marketing
programs for all products and offers by managing marketing
campaigns, lead generation, marketing operations and analytics,
marketing technologies, customer life cycle management, brand and
content and test cycles from inception through implementation.
Initiate the sales cycle by collaborating with business leaders to
determine target strategies and schedules while ensuring a
successful cycle through the support of client acquisition.Drive
the sales cycle by developing, maintaining and communicating
marketing programs for all targets, products offers and geographic
areas. Flawlessly strategize and implement applicable programs and
analyze campaign performance across key metrics. Maximize marketing
efficiency and effectiveness by tracking response and conversion,
creating a budget, and comparing the return on investment (ROI) to
cost per connect.Expand industry knowledge by communicating with
internal and external research groups, industry organizations and
other experts.Set and meet deadlines for multiple projects
simultaneously while maintaining accuracy and efficiency through
effective project management skills. Perform additional duties
related to the position as assigned.Required keys for success:
Five or more years of marketing
experience.Proven prioritization and organizational skills with the
ability to manage multiple projects and tasks simultaneously while
working with a sense of urgency.Deadline-driven with the ability to
manage all phases of a large project independently and in a
dynamic, fast-paced environment.History of working with all levels
of an organization while showing sound judgment and initiative to
accomplish job duties.Expert at making recommendations and managing
and fostering change.Track record of analyzing and interpreting
data to make recommendations.Confident when presenting complex
information at the executive level.Solid attention to detail
balanced with a focus on the client using honesty, integrity and
ethics. Proficient with Microsoft Word, Excel, PowerPoint and
Outlook.Effective written and spoken English communication skills
with all levels of an organization.How you will stand out from the
crowd:
Ability to process data, analyze and
extract value and present the full data story.Experience working
with Eloqua.Familiar with Salesforce.Knowledgeable of
business-to-business (B2B) marketing.Track record of crafting and
implementing targeted mailing lists.Your education:
Bachelor's degree in Marketing or a
related field, or an equivalent combination of education, training
and experience (required).Master's degree in business
administration (preferred). MGN350 305777-3 305777BR
Keywords: SPECTRUM, Stamford , Marketing Manager, Enterprise Client Marketing, Spectrum Enterprise, Advertising , Stamford, Connecticut
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