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Marketing Operations Specialist

Company: SPECTRUM
Location: Stamford
Posted on: May 15, 2022

Job Description:

JOB SUMMARY
Contribute to improving Marketing performance through clearly defined offers, pricing and tools strategies. The specialist is responsible for coordinating across multiple departments to ensure successful implementation of Marketing offers and pricing activities and ensure all impacted departments have the details they need to effectively implement, sell, and handle customers impacted by these initiatives. Act as the advocate for the increased utilization of database marketing principals and platforms (i.e. adoption of a data-driven marketing culture). Utilize all available and necessary database marketing tools, techniques and software solutions to create an enterprise-wide approach toward data-driven decision making. Drive Marketing enablement for all marketing departments and sales channels.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience

Execution of Marketing Operations, Pricing Strategies, Performance and Business Development initiatives.

Deploy tools and strategies to interpret the strategic directive by accurately capturing target audiences, validating scenarios, and analyze customer files.

Coordinate with cross functional departments to effectively implement and market new offers. This includes understanding the following departmental functions: Revenue and Forecast, Offer Management, Billing Operations, Customer Service, Direct Sales, Outbound Telemarketing, Direct Marketing, Inbound Sales and Online Purchasing.

Implement marketing processes to achieve operational efficiencies and maximize customer growth.

Create reports that support performance measurements, opportunity sizing and various Marketing Enablement initiatives.

Collaborate with Marketing Analytics, Sales and Billing Strategy to identify, develop and implement support mechanisms for sales enablement and marketing of complete services portfolio.

Provide regular updates on key sales enhancing programs including recurring reporting as well as written and oral presentations.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Knowledge of marketing database (CRM) structure, tools, and strategies
Advanced Excel and PowerPoint presentment skills
Strong SQL skills and experience
Significant project management experience
Ability to think strategically while understanding key critical details
Ability to analyze and interpret data and continually evolve based on key learnings
Ability to effectively communicate orally and in writing in a clear and straightforward manner
Ability to effectively communicate with all levels of management and company personnel
Ability to maintain confidentiality (and honor all Charter customer privacy requirements)
Ability to make decisions and solve problems while working under pressure
Ability to manage multiple projects at one time and handle shifting priorities
Ability to prioritize and organize effectively
Ability to show judgment and initiative and to accomplish job duties

Education
Bachelor's degree in Marketing, Business Information Systems, Management or a related discipline of study AND OR equivalent experience.
MBA and/or PMP Certification preferred

Related Work Experience
Total Work Experience; 5+ years
Marketing project management experience; 3+ years
SQL Developer/ Alteryx / Other data management tools; 3+ years
Direct marketing and/or database marketing experience; 3+ years
Management/Leadership Work Experience; 2+ years
Cable industry experience; Highly desired
Experience with Cable Billing and Sales Enablement Systems; Highly desired
Experience managing cross-functional teams; Highly desired

WORKING CONDITIONS
Stamford CT office based MOP500 307605 307605BR

Keywords: SPECTRUM, Stamford , Marketing Operations Specialist, Advertising , Stamford, Connecticut

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