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Sr. Marketing Analyst, Multicultural Performance

Location: Stamford
Posted on: May 12, 2022

Job Description:

This is an analyst role in the Multicultural Marketing Team at Charter. The Sr. Marketing Analyst is responsible for analyzing and reporting on customer and product growth for all Multicultural segments (Hispanic, African American and International), including performance measurement by product, sales channel, marketing campaigns and initiatives and key product metrics (e.g. penetration, churn/survival rates, tier and bundle performance). This person will leverage Charter's MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to anlayze performance across all geographies and segments within Charter's diverse operating footprint.

The role will contribute to Charter's success by ensuring business needs and goals are realized through proactive analysis by identifying and addressing Multicultural business opportunities and threats., following reporting solutions and established team processes and measurement protocols and ensuring data integrity and accuracy.


Oversees weekly and monthly tracking/reporting of Multicultural dashboard and reports. Plan/oversee Asian Direct Marketing strategy for Direct Mail, Print and Digital tacticsBuilds and maintains reporting/dashboard to monitor customer sales, additions, reductions by segment across the entire footprint and create market-level analysis of KPIs. Provides leadership in defining business-critical analysis that drives the business forwardMaintains a strong understanding of various relational databases, provides guidance on multicultural flagging variables to enhance the multicultural universeWorks with cross functional teams to establish Multicultural household audits/cross examination of data flow among the various teams involved in managing MCM data and mantains a calendar of MCM data updates/refreshes Ensures that consistent and accurate data queries/logic are being used when populating data pools and reports. Communicates data nuances and insights in a clear and concise manner Presents data in a fashion that is easy to understand and highlight the most critical insightsDevelops monthly dashboard and presentations for senior leadership meetings Measures and tracks performance of multi-channel marketing campaigns, uses sophisticated analytic approaches and techniques to report call volume and response rate across mass media and target tactics Monitors/reports growth in homes passed, analyzes market share growth opportunity and competitive threats by geography and product specific to multicultural groupsReports/analyses performance of Sales Channels across footprint and by key market ( online, inbound sales, retail, care, retention, etc) Using historic and overall company targets, develops annual forecastsREQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Proficiency in Microsoft Excel, PowerPoint, Tableau and MicroStrategy Hands-on experience developing and distributing business performance reports on a regular cadenceKnowledge of Asian programming/cultural behaviors is preferredExceptional written and verbal communication skillsStrategic thinker that is able to translate data into actionable business strategies. Ability to think critically critical and tell stories with data Possess the intellectual curiosity to work through ambiguity with a passion to solve business problems by use of actionable data and consumer insights Prior experience and passion for interpreting and presenting data in addition to being able to summarize and synthesize data to inform business decisions. Ability to prioritize and manage multiple projects/assignments in a fast paced environmentExperience working with one or many business intelligence platforms Strong organizational skills and attention to detailKnowledge of marketing and sales channel principles, techniques, and processes (preferred)Tremendous attention to detail and ability to identify data anomalies based on trends Knowledge of database concepts and SQL skills are a plus.Education:
Bachelor degree from accredited college MBA ( highly desired) Related Work Experience:
Three to five years of business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom/cable, financial, subscription business etc.) MAN325 309250 309250BR

Keywords: SPECTRUM, Stamford , Sr. Marketing Analyst, Multicultural Performance, Advertising , Stamford, Connecticut

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