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Marketing Associate

Company: SPECTRUM
Location: Stamford
Posted on: May 12, 2022

Job Description:

JOB SUMMARY
The Marketing Associate will contribute to the development, implementation, tracking, and optimization of Charter's marketing efforts. The Associate will assist with executing Marketing project strategy for Residential and Small & Medium Business customers, and may be responsible for TV, Internet, Voice & Mobile related initiatives.

This role requires frequent interaction with cross-functional departments and peers. Includes collaboration with other Marketing teams, Sales, Billing, Product Development, Government Relations, Legal, and Customer Service/Operations, as well as external vendors.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently, support all efforts to simplify and enhance the customer experience, grow the Spectrum brand, sales channels, and support functions as needed.

Assist with executing assigned projects spanning multiple organizations and company priorities, ensuring accuracy, and utilizing best practices and standard procedures.

Responsible for initiatives related to driving customer acquisition and/or customer retention, including product management, program development, and process implementation.

Work with internal teams and external vendors to successfully execute various marketing tactics (e.g., email, direct mail, SMS, print, media, automated calls, SEO, digital media, etc.).

Review creative to develop effective creative briefs and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy.

Work with manager and peers on internal communications, including development and management of marketing calendars, project updates, and summaries, reporting, presentations, etc.

Coordinate and communicate with other departments regarding the planning, creating, and implementing of marketing campaigns and related materials and promotions.

Gather and analyze data; report on customer numbers, churn analysis, marketing promotion results, and effects on sales growth.

Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams.

Assist with project expenses including purchase orders, invoices, and budget.

Perform other duties as requested by the manager.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

Ability to read, write, speak and understand EnglishAbility to communicate orally and in writing in a clear, straightforward, and professional mannerAbility to work effectively as part of a team and across corporate functionsMust be organized, detail-oriented, and able to multi-task while working on a variety of projects in a fast-paced and rapidly changing environmentStrong time management skills that enable on-time project deliveryStrong analytical reasoning skills and creative problem-solving skillsAbility to work independently to complete projects within established timeframesAbility to prioritize, exercise good judgment and initiative to accomplish job dutiesAbility to relate to vendors, advertising agencies, customers, and potential customersAbility to maintain confidentialityAbility to work proficiently in MS Office applications (Excel, PowerPoint, Word)
Related Work
1 year - Marketing and/or business relevant internship or full-time work experience

Education
Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.

PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of online, web, email, direct marketing, and advertising strategies and proceduresKnowledge of direct marketing and execution of various tactics such as direct mail, digital media, email, SMS, social media, newspaper advertising, etc.Knowledge of cable and telecommunications products and services
Related Work Experience
Marketing, advertising, event management, or media experience
Cable, Internet, or Telecommunications industry experience

WORKING CONDITIONS
Office environment
Occasional Travel
MSU300 304577 304577BR

Keywords: SPECTRUM, Stamford , Marketing Associate, Advertising , Stamford, Connecticut

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