Manager, Marketing Science
Company: SPECTRUM
Location: Stamford
Posted on: May 13, 2022
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Job Description:
JOB SUMMARYThe Marketing Science Manager provides statistical
data analyses and other advanced quantitative analyses to address
critical business issues and to support strategic decision making
for the company across our residential and small/medium business
footprint. Utilizes advanced analytical techniques to better
explain the profile and drivers of consumer behaviors. Utilizes
advanced programming and querying to interact with our enterprise
data warehouse to deliver actionable insights. MAJOR DUTIES AND
RESPONSIBILITIESIdentification of the predictors of acquisition and
upsell across different products and tiers. Build predictive models
as needed and manage the monthly model scoring process.Scoring,
recalibration, validation, and maintenance of different predictive
models used across Marketing Science. Account for recurring revenue
and churn impact.Support Market Research by including specific
attributes such as sales channels, device types, etc. in
residential and small/medium business CSAT and other recurring
surveys.Handle all geospatial and analytical aspects of our
Back-To-School, Spectrum Store demographic segments, and seasonal
list generation.Generate lists for competitive offers across our
small/medium business footprint and manage interaction with
operations teams to ensure homes are correctly identified.Manage
the build of our small/medium business footprint by handling
database operations to track history, create reporting, and
implement strategies to pinpoint higher quality prospects.REQUIRED
QUALIFICATIONSSkills/Abilities and Knowledge
Keywords: SPECTRUM, Stamford , Manager, Marketing Science, Advertising , Stamford, Connecticut
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