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Manager, Marketing Science

Company: SPECTRUM
Location: Stamford
Posted on: May 13, 2022

Job Description:

JOB SUMMARYThe Marketing Science Manager provides statistical data analyses and other advanced quantitative analyses to address critical business issues and to support strategic decision making for the company across our residential and small/medium business footprint. Utilizes advanced analytical techniques to better explain the profile and drivers of consumer behaviors. Utilizes advanced programming and querying to interact with our enterprise data warehouse to deliver actionable insights. MAJOR DUTIES AND RESPONSIBILITIESIdentification of the predictors of acquisition and upsell across different products and tiers. Build predictive models as needed and manage the monthly model scoring process.Scoring, recalibration, validation, and maintenance of different predictive models used across Marketing Science. Account for recurring revenue and churn impact.Support Market Research by including specific attributes such as sales channels, device types, etc. in residential and small/medium business CSAT and other recurring surveys.Handle all geospatial and analytical aspects of our Back-To-School, Spectrum Store demographic segments, and seasonal list generation.Generate lists for competitive offers across our small/medium business footprint and manage interaction with operations teams to ensure homes are correctly identified.Manage the build of our small/medium business footprint by handling database operations to track history, create reporting, and implement strategies to pinpoint higher quality prospects.REQUIRED QUALIFICATIONSSkills/Abilities and Knowledge

  • Ability to manipulate and analyze large datasets using SQL, SAS, Python, Alteryx, etc
  • Strong working knowledge of database/data manipulation, statistical analysis and BI tools
  • Knowledge of census and external demographic sources; media/cable/telecom knowledge is ideal
  • Ability to communicate technical details and business findings in a clear manner
  • Advanced proficiency with Excel, PowerPoint, and SQL; proficient in other desktop applications
  • Ability to prioritize and organize effectivelyEducationBachelors Degree in Business, Economics, Statistics or related discipline and/or an equivalent experienceMBA/Masters preferred in a quantitative field: Statistics, MBA (w/quantitative focus), Computing and Information Theory, Applied Mathematics or Data MiningRelated Work Experience5+ years experience in reporting/analytics, statistical analysis, segmentation, predictive modeling, relational database operations.3+ years marketing analytics or consumer behavior or consulting related experience Extensive hands-on experience extracting data, performing analysis and creating presentation materialsPREFERRED QUALIFICATIONSSkills/Abilities and KnowledgeKnowledge of cable television, high speed Internet and phone products and servicesWORKING CONDITIONSOffice Environment MRS505 311240 311240BR

Keywords: SPECTRUM, Stamford , Manager, Marketing Science, Advertising , Stamford, Connecticut

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