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Performance Marketing Manager

Company: Meredith Corporation
Location: Stamford
Posted on: April 8, 2021

Job Description:

Job TitlePerformance Marketing ManagerJob DescriptionAt 4 Your Health , we are passionate about delivering quality healthcare to everyone anytime and anywhere. 4 Your Health is a convenient all-in-one health and wellness resource designed to help you stay healthy and achieve an optimal quality of life. Whether you need a doctor for everyday medical issues, need a mindful break, are looking to work out, want advice on what to eat, or just don't have time for waiting rooms, we can help . No waiting rooms, no co-pays, no missed work, and no insurance needed.We are looking for an energetic and talented Performance Marketing Manager to join the 4 Your Health Marketing team. Reporting to the Director of Growth Marketing. This full-time role will accelerate growth for 4 Your Health brand with strategic, analytical and execution-oriented work to prospect new channels, engage in testing and collaborate with cross functional teams. The role will require creativity, strong attention to detail and a highly data driven mindset.We believe in hard work, kindness, dedication, accountability, having each others' back and getting stuff done. If you share those values, we'd love to talk to you. LA or NY candidates preferred, but we are open to remote.You will:

  • Manage internal acquisition channels across the Meredith network. This includes developing creative, setting up tracking, managing campaigns, reporting on results and optimizing all aspects of campaigns across print, TV, radio, digital, email, ecommerce articles, and lead gen channels
  • Develop, execute, monitor and manage multiple acquisition channels including SEM/SEO, Social & Display, Influencers, Affiliate, Programmatic, Podcast, Partnerships on test plans, creative development, vendor management and campaign analysis
  • Own performance metrics from impressions to subscribers and experienced in managing marketing budget
  • Identify new acquisition channels and develop marketing campaigns to understand which ones can scale with a positive ROI to provide predictable growth channels for the business
  • Partner with Product, Engineer and Design team to optimize the upsell flow and key user journey to increase the ROI of campaigns through higher conversion rateYou have:
    • 3-5 years of digital marketing experience and proven track record of driving growth for other brands
    • Bachelor's degree in Marketing, Business, Economics or equivalent work experience
    • Experience with desktop marketing. Mobile marketing experience is a plus.
    • Affinity with health and wellness industry and proven ability to understand brand voice and develop marketing campaigns accordingly
    • Experience with subscription based products and strong understanding of subscription revenue business models a plusYou are:
      • Highly data driven with s trong analytical and advanced Excel skills
      • Able to solve problems creatively and effectively
      • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
      • Able to generate and quickly execute upon actionable recommendations based on the synthesis and analysis of data
      • Experienced with gathering and utilizing customer insights and turning these insights into successful marketing campaigns
      • Strong oral and written communication skills. It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees #NMG# Posted 5 Days Ago Full time JR09509 About Us We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. We are on the pulse of pop culture, entertainment, food, fashion and lifestyle, news, business and finance, and sports. Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com , and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce more than 700 hours of local news and entertainment content each week, and operate leading local digital destinations. Our employees are Meredith Corporation's most important resource. We are always on the lookout for bright, creative talent to be part of the Meredith team. At Meredith, we favor an entrepreneurial spirit and reward excellence and achievement. Apply today, and come work with the most amazing talent in media!

Keywords: Meredith Corporation, Stamford , Performance Marketing Manager, Advertising , Stamford, Connecticut

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